Doctor Spin

JANUARY 2, 2024

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. link] 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Fast forward to today.

Social Media 104

Social Media Marketing Media Analysis 104

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. Scripps School of Journalism spring quarter of my junior year. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. That was the same year that IBM Watson won on Jeopardy!

Education 52

Education Marketing Conference Agriculture 52

Bad Pitch Blog

AUGUST 1, 2008

Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. So, this is a reason BPB wanted to hear his thoughts on the state of journalism, PR and the thing we call "today''s media." But there will be holes in coverage.

Journalism 40

Journalism Report Twitter Enterprise 40

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world?

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Before you write a word of your editorial strategy, I want to make sure you know what your editorial strategy should be, and that we are on the same page for why you should have one. Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world?

Blogging 40

Blogging Strategy How To Writing 40