Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Communications Conversations

MAY 30, 2018

Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. I did go back to work at Fleishman Hillard for a summer while in grad school (2004). How long have you been in this job/field? How long did you work in the PR field? Five years.

Apparel 106

Apparel Public Affairs Training Corporate 106

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. The New York Times printed the article in full. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. That study was discredited by 2004 and fully investigated and retracted by 2010. The anti-vaccine community has had to shift their loyalties over time.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120