Stephen Waddington
OCTOBER 18, 2018
The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. Documents can also be easily exported in a virtual, physical file or print format. This is a growing segment has developed out of the market for social media management. News has a finite shelf life.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. At the same time, the words vendors use have shifted.
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The Hoffman Agency
FEBRUARY 28, 2020
The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Let’s set up a T-shirt printing department. The replica products are not compatible with LEGO, and so despite plenty of marketing and retail presence, LEGO remains an iconic toy worldwide. Rise of Vig.
Cision
MARCH 29, 2016
According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.
Doctor Spin
JANUARY 8, 2022
Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. Marketers will protest. We had a window.
Doctor Spin
JANUARY 8, 2022
Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. On the Internet today, everything is marketing, and everything is paid—except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. Why Marketing Over Communications? Marketers will protest.
Maxim Behar
NOVEMBER 15, 2023
There is no Bulgarian word for marketing and many other things. Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. By the way, I can't stand the literal Bulgarian translation of public relations.
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