Remove 2004 Remove Marketing Remove Print Remove Television
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. At the same time, the words vendors use have shifted.

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Maxim Behar in Kamen Vodenicharov's show "The Evening of." on 7/8 TV

Maxim Behar

There is no Bulgarian word for marketing and many other things. Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. By the way, I can't stand the literal Bulgarian translation of public relations.

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