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Social Selling Secrets Masterclass

wiredPRworks

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Interview: craft a compelling and true-to-life storytelling narrative.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

She started the company in 2004 as a side hustle before taking it full time five years ago. Through Above Promotions, Ebony is able to combine her interests and has one key goal in mind: to be a leader in the market for implementing science and technology into storytelling and customer experiences. From engineer to PR pro.

Meeting 52
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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

When a former FDA commissioner became dean of medicine at the UCSF School of Medicine in 2004, Doug became his chief of staff and communications director, an incredible opportunity that allowed him to see how major research programs are put together and funded.

Meeting 97
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Branding Together: Inside Influencer-Targeted Events From Don Julio and Princess Cruises

PRSay

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 111
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P.T. Barnum: “There’s No Such Thing as Bad Publicity”

Doctor Spin

.” — Ashley Foster, APR 1 The End of a Publicity Era: How Ringling Bros. Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Learn more: P.T.

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Rebirth: LEGO

The Hoffman Agency

The arrival in 2004 of Jorgen Vig Knudstorp, an ex-McKinsey consultant, was the catalyst to a complete reversal of fortunes. Both of these are valid commercial ideas, but only if you bring in partners who either a) have the base costs for the merchandise and know how to produce it at scale, and b) know how to run something like a theme park.

Retail 36
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Flawed Dot Connecting from Washington Post Correlates Rise of PR to the Fall of Journalism

Ishmael's Corner

The best non-fiction storytelling on the planet comes from journalists. Let’s examine the job growth for the two professions during preceding eight-year period from 1997 to 2004 ( Occupational Employment and Wages data which only goes back to ’97) in the chart below. Of course not.