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Content Marketing Can’t Just Be a Top-Funnel Activity

Contently - Strategy

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. ”) to digital transformation (“OMG how do we stop acting like it’s 2002?”) We constantly surveyed our audience in hopes of answering their biggest content marketing questions.

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What Are the New Rules of Marketing and PR?

wiredPRworks

Thanks to David for writing the book, including me in the first one – such an honor!, Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. And, he even added links to their sites.

Marketing 118
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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120
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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Fall of 2002. Since the fall of 2002. Current role: Full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. I’m a full-time faculty member at the University of Minnesota – Hubbard School of Journalism & Mass Communication. Betsy Andersen.

Apparel 106
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PR history – prospecting for archival gold

PR Conversations

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. Asia Pacific Public Relations Journal, 15 (1), 23-36.

Ethics 75
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Fast Five Q&A With BusinessWeek Senior Writer Stephen Baker

Bad Pitch Blog

He came to New York in 2002 as acting senior editor for info tech, and is now a senior writer — also tech. So, this is a reason BPB wanted to hear his thoughts on the state of journalism, PR and the thing we call "today''s media." The Five: Q: Where is journalism headed - and where would you like to see it?

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PR history – prospecting for archival gold

PR Conversations

Archival research is the bedrock of historical writing. I will write about its development shortly, but the existence of the Oeckl and Maestre archives has helped me to delve deeper into IPRA’s history by triangulating material in Bournemouth with these two archives. Asia Pacific Public Relations Journal, 15 (1), 23-36.

Ethics 40