The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. Get smart and strategic, so you still meet your goals. The more you know about your customers, clients, employees, and competitors, the better your planning will be.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

For PR pros , landing an on-air interview for a C-suite executive is a big deal. Ask for questions ahead of time…but don’t count on it. Media have different policies about sharing questions ahead of an interview. But even if you do receive some advance questions, be mindful that they can change.

Interviews 280

Interviews Policies Course Training 280

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. The steps taken by the PR person before, during and after an interview play a large role in its success. Even seasoned PR pros often wonder if they need to be present at the meeting or on the call. Don’t do it.

Interviews 308

Interviews Media Retail Course 308

Deirdre Breakenridge

JUNE 14, 2017

Graduates have begun a new chapter in their lives. I founded my University’s PRSSA Chapter as well as a student-run PR firm. Here are some of the questions and topics that we will answer and discuss. How has your education played a role in your career? Describe your best PR professor.

Education 322

Education Community Course LinkedIn 322

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck and our community will discuss several digital analytics topics and answer the following questions on the 26 th. Is PR Right for me? Is PR Right for me? ”

Analytics 231

Analytics Marketing How To Community 231

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. ChatGPT, an artificial intelligence program that can write long, seemingly authoritative responses to human questions, “has been all over my feed, and so I’ve been thinking quite a bit about that,” Egan said.

Trends 111

Trends Newspapers Community Ethics 111

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. The answer lies in understanding the evolved traveler. Find Your Niche Recognize that one size doesn’t fit all.

Travel 78

Travel Consumer Strategy Tourism 78

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? If you’re like many PR pros, then you’d likely be in a state of panic. That’s exactly what Oscar-winning actor Tom Hanks did while promoting “Toy Story 4” on a recent episode of “Jimmy Kimmel Live.”

Interviews 144

Interviews Media Study Course 144

Deirdre Breakenridge

JULY 3, 2018

There are many opportunities and challenges facing today’s PR and communications professionals. Here are the Twitter chat questions Karen will answer to help students and pros navigate PR and social media with more confidence. Give us your best definition of strategic communications? Is PR Right for me?

Social Media 150

Social Media Communications Media Community 150

ImPRessions - Crenshaw Communications

OCTOBER 9, 2019

Yet according to a recent survey, only 2% of actors make a living from it. Did somebody say… PR? In fact, we bet you already have the talent that could give you a brand new career, and make you a PR star. Thankfully, your voice and diction training has paid off. They ask a question you don’t expect.

Training 241

Training Pitching Meeting Survey 241

PRSay

AUGUST 17, 2023

But the question remains: Will Threads become the new Twitter or fizzle out like Clubhouse? Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Australia, Canada and Japan.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

Deirdre Breakenridge

FEBRUARY 15, 2017

College graduation is in May and students are preparing their resumes, reaching out to professionals and pursuing their PR career interests. PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. On Wednesday, February 22nd, at 8:30 p.m.

Twitter 281

Twitter System Community Healthcare 281

PRSay

FEBRUARY 8, 2023

In college, I interviewed with a PR firm for a coveted summer internship to help with a big Major League Baseball event. I vividly remember the last interview question: Why did I want to work in sports? It should have been a softball, but I wasn’t prepared to answer. Be willing to adjust your message to fit your audience.

Sports 164

Sports Communications Leadership Energy 164

Deirdre Breakenridge

AUGUST 27, 2018

Michael Smart dispenses PR wisdom every Thursday to more than 9,000 active subscribers to his popular email newsletter , and on September 20th he’ll be here to help the #PRStudChat community! What are the top reasons media pitches get ignored, and what’s the best way to ensure your pitch gets opened? Is PR Right for me?

Community 157

Community Pitching Media Newspapers 157

Deirdre Breakenridge

JANUARY 14, 2019

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. For years, PR professionals were mostly focused on earned media for the credible third-party endorsement. Once, you were a comms grad just starting out — how has the PR industry changed?

Community 184

Community How To Media Ethics 184

PRSay

AUGUST 5, 2020

In the midst of the COVID-19 pandemic, and mass protests centered on racial equality being held across America, here’s a question to consider: Should PR firms be launching new campaigns for their clients? Since none of us has experienced times like these before, here are some things to consider before launching a new PR campaign.

Product Launch 195

Product Launch Pitching Meeting Conference 195

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. What triggered it & what was your experience like? As always, we welcome your questions before or during the chat.

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

OCTOBER 8, 2018

He is also the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications , and has worked in the industry for 25+ years. Here are several of the topics/questions Martin and the #PRStudChat community will answer on the 25th. In what ways, has your job/studies/life been affected by AI?

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

MAY 16, 2016

Anyone who has worked in public relations is familiar with the tension created by a live broadcast interview. In an era dominated by branded content and social media, the live shot still stands out. George Clooney’s “ Money Monster ” has incorporated all of these PR anxieties, and much more, into its plotline.

Film 168

Film Interviews Television Financial 168

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. But to a less experienced PR person, this role can feel awkward. The answer to these questions is no. A good PR rep should have a role in nearly any media briefing. Am I in the way? A fifth wheel?

Interviews 208

Interviews Media Construction B2B 208

Business Wire

FEBRUARY 2, 2018

Members ask questions and the community rallies together to provide answers, support and tips. Recreating this kind of community to support your business goals is not easy. You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools.

Facebook 178

Facebook Community Advertising Advertising 178

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MUCKRACK With more and more journalists taking the leap to go freelance, PR professionals are having to not only update their contact lists but also navigate new relationships. The short answer to building a relationship with a freelancer is that it will take a little time and effort. It’s worth it, though.

Product Launch 100

Product Launch Pitching Meeting Corporate 100

Landis PR

SEPTEMBER 7, 2021

To answer the question, let’s examine the history and the data. In 2005, the year after Facebook went live, that number was 5 percent. The answer is all of the above. The answer should be, unequivocally, yes. appeared first on Landis PR. Photo courtesy of Pexels. By Robin Carr, LCI. Is it marketing?

Social Media 104

Social Media Marketing Media Analysis 104

Cision

JUNE 2, 2017

Prior to launching Lexington PR, she also held a multitude of roles as an in-house PR executive including with Williams- Sonoma, Elizabeth Arden and more. How did you discover your passion for communications? As the Founder and CEO of Lexington PR, what motivated you to launch your own PR company?

Travel 243

Travel Agency Social Media Print 243

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Often live-streamed or taped for repurposing as short videos, they can turn into excellent content for demonstrating expertise and expanding brand visibility. Here are some guidelines to help you shine in your next panel appearance.

B2B 178

B2B Trade Shows Leadership Conference 178

ImPRessions - Crenshaw Communications

JUNE 23, 2016

Read on for Ira’s insightful answers to our “questions from a PR team.” But if I do read the email and the topic does not live up to the subject line’s promise, or if it makes no sense, or if it is simply boring, then I am less likely to open your next email to me. No, it doesn’t. No, it doesn’t.

Financial 136

Financial Pitching Survey Customer Service 136

Cision

MAY 26, 2017

With last week’s Question 3 of the 2017 Shareholder Communications 365 Study, we learned that 95% of institutional investors visit your investor relations website as part of their initial due diligence prior taking (or not taking) a position. Question 4: Institutional investors live within their Bloomberg terminals et al.

Infographics 120

Infographics Comparison Retail Study 120

Cision

AUGUST 20, 2015

As you walk through the steps of publishing a press release through an online distribution platform , you’re going to need to have answers to the following questions. Answer them ahead of time and shave time off of the distribution process. You’ll need contact details for someone at your business to accompany your press release.

Trade Shows 120

Trade Shows Small Business Fashion Industry 120

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. A great idea gets your foot in the door.

Digital PR 83

Digital PR Data Survey Construction 83

Cision

MAY 5, 2017

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. This week, Gina answered our questions, and stressed the importance of making yourself an invaluable asset, understanding people’s motivations, and creating authentic messages. How did you get your start in PR?

Nonprofit 149

Nonprofit Sports Consumer Journalism 149

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” Study: “The more your audience consumes, the more likely they are to be closing in on a purchase decision.” click image for higher resolution) 3.

B2B 147

B2B Study Consumer Report 147

ImPRessions - Crenshaw Communications

MAY 24, 2016

Crafting the right messaging for public relations is like laying a strong foundation for a solid PR program. Whether your brand is strictly B2B or consumer, it’s worth spending the time to make sure core messages are bulletproof, easy to understand, and translatable in any format. Practice and perfect.

Interviews 136

Interviews B2B Pitching Company 136

Sword and the Script

JULY 26, 2022

As the head of a PR agency, I strongly believe that PR and marketing budgets should be maintained during recessions rather than cut, but I know that’s an uphill battle. Earned media, by contrast, is when your business makes it into media without any money changing hands. Batten down the hatches.

Media 169

Media Pitching Agency Guidelines 169

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to this question – and not very much data. A couple of days ago, I posted this survey question to Twitter. Please answer the survey question and feel free to comment why or why not in the thread.

Blogging 119

Blogging Survey Google Engineering 119

PRSay

JULY 14, 2020

So what do the rapid changes of 2020 mean for your organization? The conversation around the Black Lives Matter movement and systemic racism created even more questions. For every business and every leader, the answers to those questions are different. Transparency in your public presence.

System 157

System Community Social Media Employee 157

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Bianchi Biz Blog

JUNE 19, 2023

Can you tell us what types of stories, trends or issues are on your radar now? We have found that the best stories are the ones with questions that WE don’t have the answers to. That moment, I thought, “If I can do this for living, I’d be a happy man!” What advice do you have for PR people that want to pitch you?

Transportation 93

Transportation Meeting Media Newspapers 93