Cision

DECEMBER 27, 2017

I’m sure you’ve all heard how smaller companies can be nimbler and more flexible than their enterprise counterparts (and competitors), but I want to get a bit more concrete than that. We can become blind to other factors that influence profitability and business longevity. Leverage the “Underdog Effect”.

Marketing 180

Marketing Skype Customer Service Brand 180

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. A few that take this to the other extreme in the hopes of capturing branded search traffic. Both options strike me as impracticable.

Marketing 92

Marketing B2B Construction Consumer 92

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Growth of independent journalism. “We

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. billion in 2022 and grow to $4.56 billion by 2024.”. will click it.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Other times, that’s the company side, reaching executives and decision-makers. When asked why, the executives all responded similarly: they’re busy. Public Relations Channels to the C-Suite.

Publicity 132

Publicity How To Retail Engineering 132

Communications Conversations

DECEMBER 5, 2019

So, I thought, why not feature her here today as a PR Rock Star? Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. I work to position our company as an employer of choice. You have a new job!

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Cision

MARCH 11, 2016

Why is it that everyone feels that they have to share every time they do a lunge on social media?”. Steve explained that no one cares what you as a person (not as a brand) do, whether you’re sharing the squares run on your city blocks (“Woo, I ran 2 miles! This can either damage your brand image, or enhance it.

Social Media 0

Social Media Media Mobile Video 0

Cision

MARCH 17, 2017

At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Sword and the Script

MARCH 1, 2022

It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. This is why Google requires links sent through these services to be marked “no-follow.” So, how is this different? Million and Eyes the U.S. And neither can vendors.

Software 118

Software Case Study Advertising Advertising 118

Cision

FEBRUARY 17, 2016

Landing top-tier coverage is every brand’s dream. So how can you ensure you’re following the rules? ET, Michael will dissect word-for-word examples of successful pitches to show how your brand can get more media placements. What’s the best way for brands to stand out? That’s why email still rules.

Pitching 120

Pitching Journalism Report Study 120

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). 4) How long should pitches be? 4) How long should pitches be? 4) How long should pitches be? 6) Why PR pitches are rejected. I’d do a considerable amount of blogging. It’s not ego, it’s efficient.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

MAY 11, 2019

93% of sales reps say they leverage their company’s media coverage in communications with prospects.” The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. a) Results may vary.

Study 138

Study Media Relations Media Measurement 138

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. What is the purpose of Digital PR? Gaining referral traffic for your site.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. What Are Personas (Empathy Maps) & Why They Are Effective. How to Fix Your Buyer Personas.

How To 120

How To Tools Viral Exercises 120

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. How did you get your start in PR? I was hooked.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Communications Conversations

JUNE 28, 2018

It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth. How and why did you get into sports PR after a number of years on the agency side?

Sports 113

Sports Travel Television Agency 113

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. That’s why we included a dedicated and open-ended question about storytelling in the 2020 survey. Bringing a brand to life; connecting people to the work; making what you do meaningful.” I’m a believer in storytelling.

Storytelling 129

Storytelling Communications Survey Case Study 129

Polaris

MARCH 6, 2015

Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder? Or how incredibly young entrepreneurs achieve success quickly, sometimes cashing out for billions of dollars after a few short years?

Airlines 100

Airlines Viral Sports Ethics 100

NewsWhip

SEPTEMBER 11, 2019

If you don’t already have an idea of how your brand is normally talked about, how many articles are circulating about you in a given day, you’re already behind. . Determining a baseline engagement number for your brand in order to quell your team’s fears when an article starts to gain traction is paramount.

Crisis 87

Crisis How To Crisis Management Analysis 87

Communications Conversations

SEPTEMBER 8, 2016

I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke? C’mon now.

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

Stephen Waddington

MARCH 15, 2021

More than 150 people turned up and engaged in the conversation. Why it's time to play the race card - Barbara Phillips, founder, Brownstone Communications Jo-ann Robertson - What is the number one thing you think organisations should do to tackle the race issue? A fast paced event with four inspiring speakers and a lively audience.

Google 119

Google Data Government Social Media 119

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. What does it do?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. Why don’t you tell us more about yourself and your career? Very new, very hot type brands to be working with. This is wrong.

Ethics 71

Ethics Agency Journalism Corporate 71

Cision

DECEMBER 2, 2016

And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve. In this interview, Jen discusses how brands can get noticed by their audience, why they need to deliver on the promises they make and how the lines between marketing channels are blurring. wasn’t enough.

Film 120

Film Creativity Brand Branding 120

Barokas

DECEMBER 5, 2019

Of course things have changed a lot—in the communications business we can point to countless differences between today and the turn of the century. now want to know, “How can we go viral?”. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. And now, here we are.

Strategy 78

Strategy Media Storytelling Pinterest 78

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. . Key objectives.

Communications 69

Communications How To Telecommunications Employee 69

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. 3) Brands blur the lines between company and friend. 1) Marketing embraces sustainability.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. Those stories hit the technical journals early, and as the eclipse grew closer, major media outlets began to ask that question. and the oldest operational nuclear visitor site in the world.

Energy 84

Energy Case Study Education Guidelines 84

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. The power of humility How do we redefine a corporation’s role in society?

Ethics 61

Ethics Company System Corporate 61

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Additionally, a divisive political climate has given birth to biased and fake news outlets.

Journalism 50

Journalism Report Enterprise Interviews 50

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Why Build Your Own Media List? Curating your media list solves this.

Construction 62

Construction How To Media Google 62

NewsWhip

JUNE 10, 2021

And how does what you’ve done in the past and your past roles, how does that feed into what you’re doing now? I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. Benedict Nicholson, Head of Research and Editorial, NewsWhip.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

DECEMBER 8, 2014

Why Your Brain Loves Good Storytelling. Why Your Brain Loves Good Storytelling. Why: Why are audiences compelled by storytelling? Marketers Everywhere: Stop Marketing Your Brand. Why: Regardless of your audience, human to human connections ultimately result in successful marketing. Go short or go home.

Storytelling 76

Storytelling Resources Web Journalism 76

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58. Choosing how to distribute social media campaigns | 22:59-23:51.

Trends 78

Trends Brand Branding Reddit 78

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. A few exciting changes seem to be looming, amidst a ton of snooze-worthy hype.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100