Onclusive

JULY 7, 2021

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. While the right messages can shape what you want your audiences to consider and to do, ultimately, communication comes down to what the receiver perceives.

Brand 370

Brand Branding SEO Engineering 370

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media. Journalists work on tight deadlines and often receive hundreds of emails every day.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

By understanding what compels an outlet’s audience to keep returning for new stories, we can better shape a pitch to hook a writer’s attention. Some journalists receive over 500 emails per day. A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

So what should you do when you are ghosted by a reporter? If they need to step away from work for personal reasons, emailing the PR person they’ve been in touch with may not be at the top of their list. Timing is key. Depending on the announcement, we may seek an exclusive, meaning one reporter has access to the news before others.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

MAY 10, 2021

Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio. It’s easy to become over-eager and blast out emails on the same topic to multiple reporters at a publication. This is one reason why local media should be part of any PR plan.

Local 292

Local How To Newspapers Pitching 292

Onclusive

DECEMBER 14, 2021

With Onclusive, you can create media lists with the click of a button, create and personalize your outreach copy, add images and attachments, schedule emails to your contact lists in advance, and even manage follow-ups – all in one place. Solutions for your media relations workflow. Support your strategy with automated reporting.

Tools 370

Tools Report Comparison Media 370

PR for Anyone

MARCH 24, 2020

What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. A few years later that journalist sent me an email saying she was with Forbes now and had always loved my story. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. It’s about controlling the narrative. NEO Messaging applications for communications & PR pros.

How To 370

How To Biotechnology Case Study Leadership 370

Deirdre Breakenridge

JANUARY 10, 2022

In this space, hearing colleagues share their feelings creates a closer connection, which may make it easier to communicate more effectively in the future. Sharing examples gives people tangible stories to remember for the future, and it can be a therapeutic space for those telling the anecdote. This can be done in two ways.

Blogging 263

Blogging Construction Groups Meeting 263

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

What happens when something goes off track? In that case, it helps to conduct interview over email. What’s trickier is if a spokesperson lets a confidential piece of information slip out. But an interview isn’t a story until it’s posted. But things do not always go as planned. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

PR for Anyone

FEBRUARY 15, 2023

Personalize your email to the journalist. Include all relevant information in the body of the email. Keep the email short. Follow up with a phone call or another email if necessary. Follow up with a phone call or another email if necessary. Offer to help with future stories. Here you go! No more excuses!

Pitching 130

Pitching Media Interviews Video 130

ImPRessions - Crenshaw Communications

APRIL 9, 2020

So, what impact has this new way of working already had, and how will it change our world when the pandemic is over? Have you noticed that all emails now start with, “I hope you are keeping safe” or “Hope you are well”? We now have the opportunity to incorporate lessons of COVID-19 into crisis planning for the future.

Policies 296

Policies Crisis Pitching Travel 296

Presspage

APRIL 11, 2024

To keep up the momentum for the next 15, the founders look back on the early days, talk about how far the company has come and give us a preview of what's in store for the future. Last year, the Presspage team celebrated its 15-year anniversary. Recognizing the market’s needs Presspage’s story started almost by accident.

Enterprise 117

Enterprise Automotive Company Airlines 117

ImPRessions - Crenshaw Communications

MAY 29, 2020

What many people didn’t think about at first was email, the most popular form of digital marketing. Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. And email campaigns work. Suddenly, most marketing was irrelevant, or worse.

Marketing 156

Marketing B2C Retail Print 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

What’s more, I’ve been able to use the experience from each role to enhance the other. Here’s what I’ve learned as a musician and PR professional. Ahead of a live show, I always check out other bands on the bill to understand what kind of music they play and who will have the biggest draw. Know your audience.

Pitching 193

Pitching B2B Examples Interviews 193

ImPRessions - Crenshaw Communications

MARCH 29, 2021

Amazon-watchers are wondering exactly what it hopes to achieve with the Twitter war. Amazon-watchers are wondering exactly what it hopes to achieve with the Twitter war. Over the past few days, the retail giant has turned into a Twitter troll. The fallout has been ugly — and puzzling. An emotional response to a business threat.

Retail 310

Retail Twitter Banking Meeting 310

Buzzstream

APRIL 25, 2024

But what happens if they don’t link? What Is an Unlinked Mention? While you may receive more emails in your inbox, trust me when I say that the upside of having visibility into your brand outweighs the potential influx of extra notifications. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Here are a few ideas for recent grads or career-changers who want to prepare for a future PR career. Having conversations can help you narrow your interests and options and there’s nothing like hearing a first-hand account of what a typical day is like. . What comes up if a future employer reviews your digital footprint?

Agency 284

Agency Interviews Journalism Instagram 284

Agility PR Solutions

FEBRUARY 5, 2023

New research from direct mail automation firm Lob examines how enterprise marketers use direct mail to drive growth, how they measure the impact, how marketing budgets are changing, and what the future holds for direct mail—finding that 74 percent of marketers surveyed believe direct mail delivers the best ROI, response rate, and conversion rate when (..)

Report 85

Report Enterprise Marketing Survey 85

Cision

NOVEMBER 9, 2016

At least, that’s what last night’s election has shown. Clinton’s slow-roasting scandal in regards to her use of a private email server baked all year until it finally became the most discussed issue on Twitter. Her emails beat discussions of the economy, foreign policy, healthcare and gun rights. 3 Lessons For The Future.

Twitter 322

Twitter Policies Healthcare Data 322

ImPRessions - Crenshaw Communications

AUGUST 31, 2020

Today, the bulk of media correspondence takes place through email and phone. As a result, they may not respond to emails right away. It’s best to spread out any follow-up emails or calls so that you’re respecting their time. Further, they could be even more likely to ignore you and not consider your ideas for future stories.

Pitching 208

Pitching Report Social Media Meeting 208

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Having worked both sides of the desk has given me a better understanding of what reporters want and need. Having worked both sides of the desk has given me a better understanding of what reporters want and need.

Report 170

Report Local Media Pitching 170

Onclusive

JULY 27, 2023

What happens if you and your PR team invest more into strategic planning in your campaign workflow. By effectively conveying the values, accomplishments, and future prospects of an organization, PR initiatives can create a strong sense of belonging and loyalty among stakeholders. But why exactly is strategic PR planning so important?

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

APRIL 13, 2021

This means your companies’ social handles should promote it, all of the panelists’ social handles should promote it, and it should go out to your email distribution list at least two weeks before the event. An email reminder one or two days before is also recommended. By targeting prospects, it can also help fill the sales funnel.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

Journalists are flooded with hundreds of emails every day. What makes them pause to read one is a smart and thoughtful subject line. Long subject lines are truncated when a reporter reviews their emails and will likely end up in their trash without even being reviewed. The media pitch should also be short and personalized.

Pitching 193

Pitching Writing Media Advertising 193

Cision

DECEMBER 28, 2017

January: Rethink Your Email Signup Offer. How do you entice subscribers to your email newsletter? ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. This is great fodder for future content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PRSay

JANUARY 13, 2021

The purpose of a communications audit is simply to thoroughly examine what was done in the past and to make improvements for the future. The purpose of a communications audit is simply to thoroughly examine what was done in the past and to make improvements for the future. How do you address these complaints?

Internal 177

Internal International Data Communications 177

Mindful Marketing

JULY 19, 2023

However, two unexpected emails from unfamiliar online retailers left this professor perplexed and led me to reach out to a former student to teach me what had happened. However, two unexpected emails from unfamiliar online retailers left this professor perplexed and led me to reach out to a former student to teach me what had happened.

Analytics 99

Analytics Data Retail Advertising 99

Cision

JULY 11, 2017

Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. You’ll first need to identify what you want to monitor. Your company or brand is a given, but what else? What about emerging competitors?

How To 265

How To Media Software Agriculture 265

Buzzstream

DECEMBER 5, 2023

What You’ll Learn in This Lesson You’ll learn how to get the word out about your product, services, or content by reaching out to influencers in a way that’s effective and scalable – without losing that personal touch. Table of Contents Why is Promoting My Products/Services/Content Important?

Infographics 62

Infographics Pitching Writing Blogging 62

Buzzstream

JANUARY 15, 2024

However, just sending a well crafted outreach email is no longer enough. Journalists receive literally thousands of emails per day, and the outreach email means nothing if the person receiving it never opens the message to read your pitch.

Case Study 83

Case Study Digital PR Study Tools 83

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Explain what is required . In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Offer honest feedback.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 25, 2023

What is Substack? What kind of writers are on Substack? For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Onclusive

SEPTEMBER 27, 2017

Map out what is and isn’t a crisis, who needs to be alerted and who should respond. Check out how Boingo CEO Dave Hagan quickly addressed an email campaign error on the Boingo blog with an apology, diffusing the situation before it became a crisis. Social media has fundamentally changed how people communicate in times of crisis.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

JANUARY 16, 2024

I’ve been following Propel for about three years now and finally got around to inviting them to do what I call a “ PR Tech Briefing.” In the early years, startups are largely about an idea – a way to solve a problem – and willingness to risk a lot to bring that to life. I find that to be a wholesome notion. They employ 20 employees.

Software 136

Software Pitching System Analytics 136

PR 20/20

JUNE 13, 2022

If you had to guess the number of email newsletters you receive in a given week from news channels, associations, resources, customers, partners, etc.—what what would that number be? billion emails are expected to be sent and received each day in 2022, we’d take a gamble that your number is pretty high. And you’re not alone.

Resources 85

Resources Tools Measurement Industry 85

Wadds Inc.

JANUARY 26, 2023

The future of media relations is not what it seems. Modern media relations is almost entirely a form of text communication via email or messaging. If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. Editorial teams run hot and lean.

Pitching 124

Pitching Media Print Social Media 124