PRSay

JANUARY 28, 2020

With the Golden Globes and Grammy Awards already complete and the Academy Awards quickly approaching, we’re officially in the thick of awards season, where you’ll hear countless celebrities rattle off thank-you’s, emotional stories and messages of inspiration. Make your message timely and relevant. Tell a character-based story.

Case Study 169

Case Study Healthcare Film Brand 169

Katie Paine's Measurement Blog

JANUARY 27, 2023

One of the advantages of being a data nerd is that everyone assumes you have data-based answers to their questions. Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Everyone else is boring.”

Communications 40

Communications Measurement Employee Course 40

Cision

JULY 14, 2015

The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. Instead, Isaiah was portrayed as so narcissistic as to become humorously likeable. Want to learn how to stand out with your content marketing? By providing entertaining content of course.

Advertising 120

Advertising Advertising Content Marketing Case Study 120

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

We’ve also made it standard practice to understand how the press operate in different markets. Communications here and abroad. We had to make changes to Americanize that piece and many others. They may fare far better when the U.S. If you think PR is demanding inside the U.S., All media is global media.

Internal 147

Internal International Skype Meeting 147

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If part of your public relations strategy is to tell better stories and you haven’t incorporated Snapchat, here are good reasons to consider it. But before you plunge into the land of lenses and geo-filters (fun ways to augment your Snapchat picture or video) consider some ground rules. Create explainers.

Video 120

Video B2B B2C Survey 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

A professional PR and social media team couldn’t have planned it better. But the temporary transition from IHOP to IHOb dished up humor, suspense, a little nostalgia, and an extra dollop of controversy. Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. So a successful press release headline will have a headline that communicates your intended message while enticing people to read the rest of the article. Short Headlines Work Better.

Writing 52

Writing How To Engineering Industry 52

The Resolution Blog

OCTOBER 15, 2019

This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky. Off the back of this, we’ve put together some of the most inspiring B2B campaigns from the last two years to show you just how diverse PR and communications can be in this sector.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

FEBRUARY 18, 2016

Without a strong relationship with your audience, you won’t be able to communicate effectively. You founded Bob Gold & Associates in 1997. What do you think has contributed to your agency’s success over the years? What do you have planned for them? Good PR hinges on relationships. Report (Specific. Measurable.

Storytelling 120

Storytelling Local Video Measurement 120

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Marketing communications will become even more complex, with so many tactical options we’ll feel as though we just stepped off a merry-go-round.

Trends 135

Trends Marketing Pinterest Social Media 135

Critical Mention

MARCH 1, 2018

But what lessons can communications and PR pros learn from the event? Takeaway: Be sure to fact-check and proofread EVERYTHING to avoid making humiliating mistakes. Takeaway: If you make a mistake, apologize – quickly and sincerely. Fall on your sword, and you may minimize the fallout. Humor is a risk .

Film 80

Film Social Media Storytelling Writing 80

Mindful Marketing

JANUARY 29, 2023

” ChatGPT was either reluctant or unable to make moral decisions itself, but it could gather facts and offer alternatives that might help humans make their own moral judgments. When such immoral requests are made, how will ChatGPT handle them? Most individuals self-monitor their morality and avoid such egregious acts.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 1, 2020

The product will be better because it’s made for PR and by PR. The product will be better because it’s made for PR and by PR. Building a software company, particularly when you come from a services environment, is an uphill battle. That’s how the new U.S. We’re seeing it again this month. And that can take a while.

Pitching 84

Pitching Report Tools Software 84

Cision

OCTOBER 14, 2015

Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015. While the stories still contain irreverent humor, they also treat the topics themselves seriously. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. If you’re are PR representative working for a PR technology solution provider, here’s everything you need to know to get in touch. I aim to publish it on the first Tuesday of every month.

Software 101

Software Analysis Data Tools 101

ISEBOX

APRIL 13, 2016

I don’t know about you, but my day moves so incredibly fast that sometimes I don’t know whether. I want to be the thought leader at my company in better PR and Marketing. So in the spirit of helping everyone succeed, here’s what I learned in my quest to become better at PR and Marketing. I’m coming or going. Find an angle.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. He makes small adjustments to his beloved persona depending on the film in which he’s appearing, but at the core, he’s still recognizable. Yes, Tom Hanks—and not just because of his calming presence. Remember that.

Brand 111

Brand Branding LinkedIn Instagram 111

Beyond PR

AUGUST 11, 2016

When you take a snap, you either can send it to select friends that follow your account or add it to “My Stories.” When you opt for the latter, you’re adding content to a longer thread for your audience to view over 24 hours. Snapchat’s fast-paced, visual nature makes it a perfect platform for an explainer series.

Storytelling 40

Storytelling Brand Branding Journalism 40

PR 20/20

DECEMBER 29, 2016

Social media is a communication keystone for more than one generation. This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. Incorporating a formula in your strategy allows you to keep a healthy balance of content.

Small Business 51

Small Business Social Media Employee Tools 51

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. in Communication program.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

MAY 28, 2011

Going into my trial, I wanted to see if I could effectively make a tablet like the XOOM my computer. So typing is essentially hunt and peck, or using your thumbs as you would on your phone. But would you go out and buy one tomorrow?&#. The XOOM has both a camera on both sides, making video chatting on Skype a pleasure.

Tools 55

Tools Wireless Skype Video 55

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Many people think of science and communications as two separate fields, so I loved seeing Luckett outline such a strong association between the two. Here’s a look inside some of the most memorable ideas that I walked away with.

Marketing 48

Marketing Social Media Video Mobile 48

The Hoffman Agency

AUGUST 29, 2019

When you were a child, your parents always asked, “What did you do at school today?” You may have responded, “Ate lunch with my friends and played kickball at recess!” At our Bring Your Family to Work Day event, first we asked our families how they describe our job. Another key to collaboration is perception.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

PR 20/20

NOVEMBER 15, 2016

Social media is a communication cornerstone for more than one generation. This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. Incorporating a formula in your strategy allows you to keep a healthy balance of content.

Small Business 40

Small Business Social Media Media Employee 40

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Look at some of his parables.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact She has a “porno music/comment time&# at the end of every video where she interacts with her supporters by responding to their comments. Besides that, Justine is high-energy and loves making music videos and parodies; she is an individual who I picture would never be at a loss for words. Obsessed, actually.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 4, 2010

First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! First, you… Image: Kate Sumbler via Flickr , Creative Commons Hold on! Don’t you want the back story first? But then, I thought again, surely there’s a better way to showcase one’s 404 page? So here you go.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

AUGUST 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. When I opened the door “How’s it going?&# You must be joking!&#

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

NOVEMBER 17, 2010

D’oh, you say. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. In the digital world, that’s judging content by its ability to intrigue you in a split-second. They might be helpful to you as you continue on your path as a blogging Grasshopper. Image: U.S.

Blogging 86

Blogging Writing Facebook Twitter 86

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. Or maybe you’re one of the readers I told to skip Part One – and you followed that advice?

Blogging 58

Blogging Strategy How To Writing 58

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention.

Measurement 67

Measurement Tourism Writing Blogging 67

Communications Conversations

MAY 13, 2015

It felt good to make that post. It felt good to get notes from professors thanking me for creating this list and telling me how much of a difference it makes for the students. It felt good to get notes from professors thanking me for creating this list and telling me how much of a difference it makes for the students.

Groups 60

Groups Internal International Conference 60

Waxing UnLyrical

JANUARY 18, 2011

Why not give them to you all at once, you ask, a little miffed? And besides, if you got ‘em all at once, you’d have nothing to look forward to. Try the Better Blogroll plugin. What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed.

Blogging 81

Blogging Facebook Twitter Measurement 81

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

DECEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Boxing Day Edition December 26th, 2010 Tweet No more fun and games With the buildup to Christmas, are you feeling deflated now that the actual day is over? You’re asking why ?!

Measurement 55

Measurement Facebook Twitter Social Media 55