Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Leadership 126

Leadership Content Marketing Healthcare Google 126

The Resolution Blog

OCTOBER 4, 2019

The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Burrelles Fresh Ideas

JANUARY 16, 2024

It has become the cornerstone of successful communication strategies. People are more likely to trust and connect with a brand or organization that is genuine and transparent in its communication. When you think about it, trust is the bedrock of any successful relationship, and in public relations, it is synonymous with authenticity.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. What it means to be data-driven is that we make decisions with data first – not experience, not instinct, not gut.

Analytics 143

Analytics Google Data Technology 143

Solo PR Pro

JULY 21, 2020

Written by Yoo Mee Pontonnier, Global Head of Marketing , CARMA. Earlier this year, the Coronavirus was rapidly exerting its terrifying grip over everyday life in the UK and the world. Everything we had taken for granted was being turned on its head as schools, restaurants, shops and workplaces shut their doors indefinitely.

Viral 71

Viral Analysis Television Radio 71

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up.

Survey 117

Survey B2B Marketing Interviews 117

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. It’s on a tiny island north of Whitley Bay. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter.

Marketing 81

Marketing Measurement Government Report 81

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. It’s too much, too fast and too convenient for enterprises motivated by profit. Recommend your leaders turn inward. Give it real power. 2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.”

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. First, it’s important for you to spend some time with your data and your stakeholders considering your content marketing program and its purpose.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

Marketing 82

Marketing How To B2B Exercises 82

Stephen Waddington

OCTOBER 3, 2019

A call from Maja puts you on your wits but her contribution to the industry makes it a better place. I got the rare opportunity to turn the table on Maja. What’s your reading on the health of the PR industry market? Is anyone outperforming the market? The independent middle of the market is the place to be right now.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

APRIL 7, 2020

It seems fitting then, that this month the summary will focus on who is doing what during this pandemic. Free PR tech tools for health care organizations Falcon.io , which is owned by Cision , said it’s helping by providing free tech tools to United Nations and government health care organizations (alongside a program by Facebook).

Technology 118

Technology System Tools Government 118

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. That turned everything upside down. We’re looking for someone to head up operations.

Ethics 83

Ethics Radio Sports Facebook 83

Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Competitors start to refer business to you because they perceive they can’t do it as well as you do.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

The Resolution Blog

OCTOBER 30, 2017

Speak their language It’s so tempting to start shouting about your good results, how many pieces of coverage you’ve secured, how much the Telegraph journalist loved your event and will definitely write soon. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away.

Meeting 120

Meeting How To Radio Energy 120

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Often, these policies are enforced by IT departments who block access to them. My friend mentioned this company that….

Training 120

Training Employee Social Media Company 120

PRSay

JUNE 5, 2023

During season 1 of the highly regarded PBS series “ America Outdoors with Baratunde Thurston ,” the host has explored the country, finding coal miners turned beekeepers in Appalachia, backcountry pilots in Idaho, birders in Minnesota’s Arrowhead Region and signs of life in Death Valley. I also hope people tell their friends about it.

Storytelling 60

Storytelling Tourism Travel Local 60

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The first measure came from a business with a marketing automation system implemented. When comparing these two examples, it’s easy to think a significant amount of attribution went unmeasured in the latter.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

JUNE 30, 2020

While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020.

Report 118

Report Publicity Survey B2B 118

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! When it comes to business, it can be hard for us to let go after the clock hits five. What have you’ve learned?

Agency 75

Agency Analysis Social Media Advertising 75

Waxing UnLyrical

AUGUST 1, 2014

AVEs rear their ugly head. The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work. Now, I’ve ranted so much about AVEs , I feel I’ve said all I have to say about it… but of course, I couldn’t resist. The elbow grease?

Measurement 100

Measurement Social Media Web Twitter 100

Waxing UnLyrical

JANUARY 17, 2014

don’t look for me to reply to comments any time soon) … which turns Four. Can you believe it? Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Eric then made a statement that caused a lively debate regarding the value of measurement: A1.

Measurement 72

Measurement B2B Community LinkedIn 72

The Resolution Blog

JULY 9, 2018

“Amplification of coverage is such a simple tactic, but once the legwork of actually getting the coverage has happened, it’s so easy to forget this final step. One of the best ways we’ve found to ensure coverage lives on once it is live is to work closely with the client to integrate it into their own channels. If not why not?

Retail 168

Retail Internal International Twitter 168

Stephen Waddington

OCTOBER 3, 2019

A call from Maja puts you on your wits but her contribution to the industry makes it a better place. I got the rare opportunity to turn the table on Maja. What’s your reading on the health of the PR industry market? Is anyone outperforming the market? The independent middle of the market is the place to be right now.

Interviews 60

Interviews Agency Industry Measurement 60

Contently - Strategy

DECEMBER 12, 2018

The lower-level managers running the day-to-day of the program knew it was insane, but their hands were tied. “Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. But a lot of them stuck it out. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? Successful branding favors those marketers who identify what their products or companies are not and then focus on what they can do better than anyone in the business world.

Marketing 62

Marketing Agency Video Brand 62

Waxing UnLyrical

DECEMBER 16, 2013

We’ve gone through quite a few changes in the past (almost) four years, but despite everything, the chat has endured and the hashtag has taken on a life of its own (which I love). So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Here you go.

Measurement 86

Measurement Case Study Twitter Google 86

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). So since that week’s #measurePR fell the day before, we though it would be fun to have a preview of the panel, as it were, on the chat.

Measurement 86

Measurement Airlines Banking Twitter 86

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? If you missed it or want to relive the fun, you can grab the full #measurePR transcript for August 5.

Measurement 79

Measurement LinkedIn Google Reputation 79

Waxing UnLyrical

JUNE 28, 2013

It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap. So even though Karelyn saved the transcript of the last chat we had, I’ve only just been able to get around to posting it here for you. It’s reality #measurePR. I’m really sorry. And of course we should!

Measurement 103

Measurement Corporate Survey Viral 103

Practical Law Construction

APRIL 20, 2022

With this is mind, we thought it would be interesting to look at some common queries we receive from clients already active in this sector. With this is mind, we thought it would be interesting to look at some common queries we receive from clients already active in this sector. Key new measures to increase chargepoint roll out.

Government 52

Government Mobile Data Local 52

Waxing UnLyrical

JANUARY 20, 2015

What’s the point of measurement , exactly? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

Cision

APRIL 20, 2015

To read some of these it becomes a bit laughable how useless they are. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. “Prettying up mediocre content won’t make it any better.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Waxing UnLyrical

MARCH 21, 2013

” Now, perhaps I should be flattered my brain is so in demand (because, after all, a time will come when it’s not). Certainly, this is how many of us market our services. But it is also because we like helping people. But I’m not. We’re not mean people. We comment on other blogs. We do Facebook Q&As.

Facebook 102

Facebook Twitter LinkedIn Resources 102

Sword and the Script

JANUARY 14, 2020

will be equipped with it (opens in PDF). It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. She’s a former colleague and friend and currently heads communications for the Auto Care Association.

Marketing 79

Marketing Data Wireless Industry 79

Maxim Behar

JULY 10, 2023

Host: Hello Bulgaria wherever you watch "Cross point" the show where the news gets its first commentary. Which is Natalia, marketing ploy or scam. It also represents the 1011 square kilometers of Bulgaria, the energy of these 1011 square kilometers will be raised to 111 meters. We'll talk about that a little later in the show.

Energy 52

Energy Communications Construction Agriculture 52

Prohibition

NOVEMBER 23, 2018

It’s a debate which has been on the agenda for a number of years, but talk of the relevancy of Public Relations in today’s rapidly changing media landscape is once again rearing its head. Often PR gets called into question for its effectiveness. Does PR still have a place in marketing?

Media Relations 54

Media Relations Media Social Media Content Marketing 54