Onclusive

JANUARY 26, 2022

To break through the noise of millions of pitches out there, knowing your audience, being on point with your story and building long-term relationships with journalists are essential ingredients. One way to do that is to use smart technology to help you out. Where do you find impactful journalists? Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JANUARY 24, 2022

Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.

Pitching 370

Pitching Media Data Technology 370

Ronn Torossian

SEPTEMBER 14, 2021

However, there are cases when all of those different categories end up overlapping in those efforts, and that’s especially true in terms of social media and public relations. […]. The post Using Social Media in a PR Campaign appeared first on.

Social Media 259

Social Media Media Small Business Strategy 259

Onclusive

AUGUST 22, 2023

Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. We also use the space to shine a light on what we do and why we do it!

Corporate 195

Corporate Reputation Consumer Video 195

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. from last year.

Privacy 294

Privacy Media Telecommunications Conference 294

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Don’t use a vacation snapshot or a picture of you in black tie at someone’s wedding. Be mindful of using keywords that will describe you as a leader in your sector. Make sure to use terms familiar to those in your industry, and be conscious of keywords and phrases that spark ideas and answer questions.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. When it comes to ease of use, you’ve got options. User in Public Relations and Communications.

Technology 195

Technology Comparison How To Software 195

Onclusive

JANUARY 18, 2024

This was due to the increasing use of candidate ads in Spanish language media and the language being the second most spoken language in the United States. Why did we create the Election Report? To do so, we had to identify the best way to qualify election coverage. What makes Onclusive’s election coverage impactful?

Report 195

Report Analysis Construction Data 195

Prowly

FEBRUARY 13, 2024

This method, ultimately a time sink, doesn’t contribute to long-term brand success. Moreover, with the diminishing number of journalists and […] The post How to Improve Your Pitching Strategy Using Email Performance Data appeared first on Prowly Blog.

Data 104

Data Pitching Strategy How To 104

Flack's Revenge

MARCH 9, 2021

In the first post, I explored the meaning and history of the term, and shared examples. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example). But you will not always have the chance to use a long form description. Making it a Verb, Playing Bigger.

Case Study 266

Case Study Marketing Software Technology 266

Onclusive

MARCH 11, 2020

Only a precious few make it into multilingual use. There was only a small trickle of the term “coronavirus” in use between December 10th and January 20, 2020 when widespread reporting began. That day COVID-19 was cited in approximately 50,000 articles that use the Roman alphabet character.

Groups 195

Groups Social Media Examples Report 195

Onclusive

MARCH 11, 2020

Only a precious few make it into multilingual use. There was only a small trickle of the term “coronavirus” in use between December 10th and January 20, 2020 when widespread reporting began. That day COVID-19 was cited in approximately 50,000 articles that use the Roman alphabet character.

Groups 195

Groups Social Media Examples Report 195

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning. .

Measurement 195

Measurement Strategy Hotels Data 195

Buchanan PR

APRIL 17, 2024

While these terms are often used interchangeably, it’s vital to understand the distinct role each plays in a brand’s social strategy and online presence. Social media listening is best for shaping long-term qualitative brand strategy, identifying emerging trends and industry shifts, and understanding audience sentiment.

Social Media 91

Social Media Trends Crisis Management Tools 91

PRSay

OCTOBER 20, 2023

Use multiple platforms in order to advance all of this rather than focusing on only one. Carmen San Segundo: Long-term is hard to see regarding AI. Managers that don’t use AI will be replaced by the ones that do use AI… All of us will have to be exposed to a more collaborative environment. Am I truthful?

Communications 159

Communications Ethics Training Hotels 159

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I felt embarrassed for not knowing the terms – pressured to unscramble strung-together letters and find their meaning. For ad tech PR professionals who understand these terms, it’s easy to get wrapped up in their extravagance. Basically, Advanced TV (ATV) is one of those umbrella terms that tend to cause confusion.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

DECEMBER 1, 2022

Why not speak in more tangible terms about what the announcement means? Speak to the anticipated outcome, in specific terms. It’s far more likely to be used, or to push a reporter to ask for a fresh comment from the company spokesperson. Bland executive quotes are one of my all-time PR pet peeves. the quote is the color.

Guidelines 203

Guidelines Data Course Financial 203

ImPRessions - Crenshaw Communications

APRIL 18, 2023

The terms “ public relations” and “reputation management” are sometimes used interchangeably. As a B2B tech PR firm with an understanding of how to use strategic public relations to impact brand positioning, our team frequently examines the intersection between PR and reputation management.

Reputation 333

Reputation Crisis Customer Service B2B 333

Agility PR Solutions

NOVEMBER 9, 2022

It’s used to create reports, predict earnings, and factors into every decision that drives a company’s growth and profits. Learn the meaning of some of the most common data terms to gain a better understanding and create greater value for your business. Data is a big part of modern business success.

Data 157

Data Report Company Publicity 157

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. It’s not a fling, but a long-term commitment to staying ahead in the PR game. ChatGPT is not new, but it dominates our conversations.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Agility PR Solutions

JUNE 15, 2022

The term ‘cause-related marketing’ was first coined by American Express to describe its campaign, the aim of which had been to raise money for the restoration of the Statue of Liberty. The term has become synonymous with any marketing tie-in with a good cause.

Marketing 156

Marketing Analysis Publicity 156

Onclusive

JULY 7, 2021

Being ranked on the first page of Google search results under specific terms related to your company is one of the most effective ways to build brand awareness and equity. Online search makes us all informed investigators, meaning we make purchase decisions based on the plethora of information available online.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

SEPTEMBER 16, 2021

This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. Based on these data-driven insights, you can further optimize your earned media strategy. Talia James-Armand.

Strategy 397

Strategy Measurement Data Analysis 397

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

Everyone’s talking about ChatGPT, including most of us who work in public relations. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. In simple terms, it’s a language-processing tool powered by artificial intelligence.

Tools 353

Tools Trends Creativity B2B 353

Onclusive

FEBRUARY 5, 2024

In our quest to unravel the intricate web of the 2024 US Election, we conducted a comprehensive Media Impact Analysis of digital, broadcast media and social media. As well as the nuanced analysis of public discourse surrounding the US Elections, presidential candidates, and critical issues.

Analysis 150

Analysis Reddit Energy Pinterest 150

Agility PR Solutions

JUNE 27, 2023

The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing the significance of grasping these differences.

Journalism 147

Journalism Content Marketing Brand Branding 147

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Agency teams promise client executives that they’ll be positioned as thought leaders, we throw the term into proposals, and we call our content “thought capital.” ” Now, good executive content is a very useful component of a B2B PR program, but that doesn’t necessarily make the author a thought leader.

Leadership 398

Leadership B2B Community Viral 398

PRSay

MARCH 25, 2022

The Associated Press recently issued explanations and updated style guidelines for several emerging technology terms that will continue to appear more frequently in your communications: cryptocurrency. Tokens can be used to pay for goods and services at participating merchants. Do not use the term Web3 without explanation.

Banking 177

Banking Technology Guidelines Sports 177

PRSay

SEPTEMBER 11, 2023

For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. In terms of news, pick a few outlets and reporters you trust who are covering AI frequently, and you’re likely to have a good sense of the most important things happening in the field. 21 at 1 p.m.

Enterprise 183

Enterprise Tools Technology Privacy 183

Remote PR Jobs

JUNE 14, 2023

Let's investigate why using a PR Freelancer may be the perfect choice for the scope and effectiveness of your business efforts. Let's investigate why using a PR Freelancer may be the perfect choice for the scope and effectiveness of your business efforts. Look no further!

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. Understanding the advantages of each approach and knowing when to use them can help to increase your chances of successfully securing media coverage for your company or event. They are considered resource documents.

Pitching 243

Pitching SEO Storytelling Resources 243

NewsWhip

APRIL 15, 2024

Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial schedule. As a data-driven newsroom, they’ve always been ahead of the curve in terms of content discovery and social monitoring. ,

Reddit 88

Reddit Tools Analytics Instagram 88

ImPRessions - Crenshaw Communications

JANUARY 27, 2022

For those of us working in tech PR, ‘disruptive’ is used frequently, which has made it an empty word. For those of us working in tech PR, ‘disruptive’ is used frequently, which has made it an empty word. Let’s take a look at a few phrases we should start phasing out of our vocabulary. PR pros are accustomed to hype.

Course 418

Course Meeting Industry Corporate 418

PRSay

JUNE 9, 2022

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. The new guidance includes insights on using they, them and their pronouns. Marijuana and cannabis , terms that can now be used interchangeably, AP says.

Guidelines 128

Guidelines Storytelling Report Community 128