ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. We write a great deal in PR. Improve client comms – Throughout a PR agency career, no two clients will be the same.

Writing 310

Writing LinkedIn Social Media SEO 310

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. We'd love to hear from YOU.

Financial 85

Financial Insurance Insurance Training 85

Solo PR Pro

AUGUST 8, 2023

This year has served up its share of plot twists but Solo PR Pros can still come out on top. Stay Accountable Share your goals with someone you trust — a mentor, colleague, or friend (or members of Solo PR Pro!). The world of PR is dynamic, and adaptability is a crucial asset. We’d love to hear from you!

Pitching 78

Pitching Resources Course Social Media 78

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. And now onward with this month’s PR tech sum 1.

Survey 146

Survey Software B2B Pitching 146

Cision

NOVEMBER 27, 2017

With this data net in place, PR pros can determine who engages with content and with coverage. Then, those audience members are tagged and monitored all the way through to the lead or sale. These are the same guys that advertisers and content marketing rely upon to track their results with so much detail. Super cool!

Video 231

Video Media Measurement System 231

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. As such PR Copilot is available to Burrelles customers.

Software 133

Software Pitching Analysis Community 133

Cision

APRIL 14, 2017

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers. Smart PR professionals also know that the influencer relationship does not end once coverage is secured for a product or service. thanks G2Crowd!) Get personal.

Media 231

Media Pitching Social Media Instagram 231

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Tag Management. Want to learn more about Google Tag Manager?

Measurement 120

Measurement Tools Analytics Google 120

Solo PR Pro

OCTOBER 6, 2020

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros manage their time. Scott Rosenblum, President/Founder, LEVEL PR.

Social Media 128

Social Media LinkedIn Resources Communications 128

Solo PR Pro

JANUARY 11, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. 1 Business Goal for 2022 appeared first on Solo PR Pro.

Writing 98

Writing Community Storytelling Education 98

Solo PR Pro

OCTOBER 26, 2021

The creators of OnePitch have been hard at work on these very questions and have come up with a modern technology-based solution that helps PR pros pitch more effectively and build better relationships with writers and editors. Once PR pros sign up for the free tool, they tell OnePitch a little about their client, brand and pitch.

Pitching 111

Pitching Twitter Tools Community 111

Solo PR Pro

DECEMBER 20, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their No. 5 solo PR pros share their No. 1 business goal for 2023.

Resources 77

Resources Energy Small Business Corporate 77

Solo PR Pro

FEBRUARY 9, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. What to do when business is slow, according to 5 solo PR pros. Put your PR house in order.

Course 110

Course Exercises LinkedIn Groups 110

Cision

MAY 11, 2015

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. ” – Lukas Bergstrom, Product Manager, Google Tag Manager. What is tag management?

Measurement 120

Measurement Tools Analytics Google 120

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news.

SEO 132

SEO Content Marketing Marketing Software 132

Solo PR Pro

MAY 11, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros advise on crisis communications. We want to hear from you!

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Solo PR Pro

MARCH 8, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Working with subcontractors, according to 5 solo PR pros. Think creatively about subcontractor roles.

Energy 96

Energy Policies Creativity Training 96

Burrelles Fresh Ideas

FEBRUARY 27, 2024

This post is part of our monthly roundup series, where we identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85

Sports Television Advertising Advertising 85

Solo PR Pro

JUNE 30, 2020

Solo PR Pros often work on their own but sheltering in place gave a new meaning to working alone. Share in the comments below or tag @solopr on social media. The post What 2020 has taught Solo PR Pros appeared first on Solo PR Pro. Connection. You are surviving this year, you can do anything.

Crisis 79

Crisis Meeting Community Video 79

Solo PR Pro

AUGUST 18, 2020

Athletes use rituals to get into performance mode, and solo PR pros can use those same tactics to get into winning mode at work. Share in the comments below or tag us on social media using #solopr. The post How Rituals Can Help Solo PR Pros appeared first on Solo PR Pro. Nick Hobson, Ph.D.,

YouTube 98

YouTube Writing Tools Social Media 98

Solo PR Pro

JANUARY 11, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their predictions for the PR industry in 2021.

Industry 79

Industry Print Ethics Internal 79

Solo PR Pro

APRIL 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share their most-used tools. I am on Microsoft Teams all day. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Presspage

MARCH 13, 2018

Andrew Brown, director of media relations and online content for Kalamazoo College , warns PR pros not to panic. Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms.

Facebook 113

Facebook Social Media Analytics Blogging 113

Solo PR Pro

JULY 6, 2021

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros on how to take time off when you run your own biz. Read on for their helpful tips.

Crisis 110

Crisis Small Business Social Media Communications 110

Solo PR Pro

NOVEMBER 24, 2020

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. How 5 solo PR pros are planning for 2021. We want to hear from you! How are you planning for 2021?

Automotive 85

Automotive Nonprofit Training Corporate 85

Bianchi Biz Blog

FEBRUARY 20, 2023

They were reunited for a “Thelma and Louise” weekend in Las Vegas, and I tagged along to document it as they raced Corvettes at a local track, rode a mechanical bull at a bar on the Strip and went sand boarding at Dumont Dunes outside Vegas. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 85

Automotive Meeting Media Mobile 85

Solo PR Pro

JUNE 25, 2019

Many solo PR pros get the majority of their business from referrals. Communication pros can choose the areas that fit their style and needs and optimize it for consistent business development. Communication pros can choose the areas that fit their style and needs and optimize it for consistent business development.

Leadership 72

Leadership Tools Video Local 72

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

NOVEMBER 26, 2019

A short while back I wrote about the new retargeting capability Cision is delivering to PR based on who is reading your coverage. That’s the basis for this PR Tech Briefing which provides you with a snapshot of the product. PR measurement has long been the Achilles heel of the industry. 4) Why should PR care about advertising?

Publicity 90

Publicity Media Advertising Advertising 90

Solo PR Pro

APRIL 5, 2022

Just because you’re a solo PR pro doesn’t mean you’re in this alone. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Save them for the untagged keywords.

Software 100

Software Google Reputation Social Media 100

Solo PR Pro

JULY 18, 2023

Efficient business processes are crucial for success as a Solo PR Pro, but not all processes stand the test of time (eyes on you fax machine). Share in the comments below or tag #solopr on social media. appeared first on Solo PR Pro. How do you evaluate your workflow and business processes?

Resources 52

Resources Meeting Technology Examples 52

Solo PR Pro

SEPTEMBER 29, 2020

Solo PR Pros need to ensure that they are optimizing value for clients, and are able to demonstrate results for PR programs. A key component of your PR program is how you will measure success. How do you ensure that you are maximizing client PR programs? Define success. We would love to hear from you!

Analytics 63

Analytics Measurement Google Education 63

Shift Communications

FEBRUARY 13, 2015

Regardless of your feelings, we put together some valentines just for our fellow PR and marketing pros with the help of someecards. Share with your industry sweethearts – and let us hear some of your best tag lines! appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Agency 60

Agency Industry Marketing Communications 60

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. click any image for higher resolution) 1. Perspective.

Media Relations 99

Media Relations Report Industry SEO 99

Konnect Agency

JULY 13, 2022

Start the Holiday Season One Step Ahead With A PR Agency Partner. We’re here to tell you how partnering with a PR agency can help you reach your goals during the Q4 holiday season with holiday gifting campaigns – and when to get started. Using a PR Agency led Gift Guide Campaign to Get Top-Tier Media Coverage.

Agency 52

Agency Retail Brand Branding 52

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. You can add Alt tags to your images in your HTML and provide different font size and color options to your visitors. Doing so can positively influence search rankings and help move your brand higher on search results.

SEO 80

SEO Strategy Engineering Mobile 80