Cision

FEBRUARY 22, 2017

Pro tip: Tag the media outlet or writer (or both!) Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase.

How To 245

How To Media Report Interviews 245

Flack's Revenge

DECEMBER 14, 2016

” That kind of answer in not going to fly with the client (plus by this point I was really curious). It occurred to me that the PR measurement crowd might have some answers – and that an easy way to get their attention would be to use the hash tag #MeasurePR, one that I’d seen in the Twitter chats on the topic.

Measurement 120

Measurement Exercises Interviews Tools 120

Cision

MARCH 30, 2015

Well, Twitter has just teamed up with Foursquare to tag locations in tweets. We’re working with @foursquare so you can tag specific locations in Tweets: https://t.co/MwlLz5Pfvq We’re working with @foursquare so you can tag specific locations in Tweets: https://t.co/MwlLz5Pfvq Coming soon!

Twitter 120

Twitter Social Media Retail Groups 120

Buzzstream

DECEMBER 5, 2023

To start, click on the Filter Button: Which will bring up the ‘Filter’ options: Here, you can filter by a large variety of criteria, including: Tags (We highly recommend tagging opportunities so you can find them in the future. Tagging strategies and structure will be covered in a future lesson.)

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

MAY 26, 2015

Measurement of this kind is oftentimes referred to as “last-touch attribution.” In a recent post about Google Tag Manager I discussed marketing “tags,” which are small snippets of Javascript that execute at prescribed times to give digital marketers and PR practitioners a proper idea of behaviors on a particular site.

Facebook 120

Facebook Analytics Measurement Google 120

Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. 23, J-Lo issued the #LoveDontCostAThingChallenge to celebrate the 20th anniversary of her J-Lo album (also, longest hash tag ever–amiright?). In case you missed it, on Jan.

Social Media 78

Social Media Marketing Comparison Viral 78

The Resolution Blog

AUGUST 5, 2019

We chat about memes as an element of brand marketing, what it’s like working with big-name brands, and what kind of reach and engagement brands can expect from meme marketing. Does it need a different kind of person to come up with memes? This kind of software now is really helping, and Instagram does that as well.

Marketing 120

Marketing Film Instagram Video 120

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2017

Amazon Key opens up all kinds of issues. First Linton tags the designers of each piece of her posh wardrobe while returning from a trip on a government jet, triggering an Instagram spat and social backlash. And parodied it was — a thousand memes were born with the shot, and none of them were kind. Or are we too critical?

Study 195

Study Groups Reputation Twitter 195

Rock the Status Quo

JULY 6, 2015

Kind of funny, when you think about it. Calling B t on Meta Tag “Truths” . The myth: Meta tags don’t matter. What the article says: “ The meta tag includes the title tag, meta description and keywords of a page. The (edited) myth: all meta tags don’t matter. (or Double whoops.

SEO 100

SEO Google Data Writing 100

Communications Conversations

DECEMBER 7, 2021

Look closely at what kinds of content for each of the above, too. Just like you did for your channels, look closely at what kinds of content themes are working for competitors. What kinds of content are they sharing? What kinds of formats are most popular? What kind of results are they seeing? What kinds are not?

Social Media 104

Social Media Media LinkedIn Facebook 104

Solo PR Pro

OCTOBER 26, 2021

When Jered and his team first launched OnePitch in 2017, it was set up as a kind of “reverse HARO” where journalists could opt in to receive regular pitches. Once the user has narrowed down the list using a set of tags and filters, they can format and send pitches and track the conversation right on the platform. Here's my email. ”.

Pitching 111

Pitching Twitter Tools Community 111

The Resolution Blog

JUNE 7, 2019

without the high price tag of audience surveys and man-hours needed to analyse every comment. As consumers move down through the steps, they need different kinds of information and different kinds of content to validate their decision to move forward. You Know About AIDA, Right? the “top of the funnel”, a.k.a

Measurement 120

Measurement Analytics Google Trends 120

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Save them for the untagged keywords.

Software 100

Software Google Reputation Social Media 100

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience.

Reputation 105

Reputation Brand Branding Analytics 105

Communications Conversations

APRIL 24, 2017

And, maybe most importantly to Starbucks, it’s inherently Instagrammable–to the tune of 150,000+ pics on the platform so far using the #unicornfrappuccino hash tag–there are tens of thousands more using the #starbucks hash tag. Except, according to most, it tastes like crap (at least, according to many ).

Instagram 100

Instagram Trends Company Apparel 100

Rock the Status Quo

FEBRUARY 17, 2016

this is fairly new ) we expect canonical tags pointing ownership of the press release content back to the wire service website, meaning Google will not index or show the other placements on a google search result page. It wasn’t a pickup of any kind. We just can’t let these kinds of unethical practices stand.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

this is fairly new ) we expect canonical tags pointing ownership of the press release content back to the wire service website, meaning Google will not index or show the other placements on a google search result page. It wasn’t a pickup of any kind. We just can’t let these kinds of unethical practices stand.

Engineering 100

Engineering Newspapers Google Banking 100

5W PR

NOVEMBER 9, 2018

UTM parameters are simply tags that exist within a URL – when your link is clicked, the tag is recorded in your Google Analytics and tracked. Furthermore, they allow you to do a post-campaign analysis of what kind of influencer works best for your company. Setup UTM parameters.

Measurement 68

Measurement Tools Marketing Analysis 68

Remote PR Jobs

SEPTEMBER 25, 2023

What kind of images and video might help you tell that story? In the early stages, when company news is likely to be sporadic, the hefty price tag for ongoing agency support may not be cost-effective.) If you find yourself stumped about how to frame your story, I always suggest reverse-engineering your ideal article.

How To 100

How To Report Pitching LinkedIn 100

5W PR

MARCH 1, 2020

Those are old-world kinds of exclusivity – products that have stood the test of time. Exclusivity is not always the route to take, but making it something that is a step above the norm justifies a higher price tag on all fronts. Even in 1942, they were limited, now nearly 75 years later, finding one is nearly impossible.

Publicity 104

Publicity Brand Branding Marketing 104

PR 20/20

FEBRUARY 19, 2019

Machine learning and deep learning refer to two different, but related, kinds of AI. In short, deep learning is a kind of machine learning—but there’s more to it than that. For that reason, the data given to the machine in this type of machine learning is usually not organized, tagged or classified in any way.

Marketing 47

Marketing Data System Conference 47

Deirdre Breakenridge

APRIL 18, 2016

Ava was kind enough to participate in a Q&A with me about the #WhisperMoore bench project. The #WhisperMoore tag was decided by the Marketing and Communications department after I had submitted a preliminary version of the design and I’m excited to see what the response to the bench and the design is. WhisperMoore Bench.

Creativity 150

Creativity Interviews Social Media Media 150

Beyond PR

APRIL 11, 2018

I think there’s definitely a blending of how we go about doing any kind of promotion these days.”. That way they can “tag” those names in their story, which can drive greater awareness of the brand and add context to what’s being shown in the photos or videos. I want to tag you — I want to help promote you.

Instagram 74

Instagram Pitching Media Tourism 74

Waxing UnLyrical

AUGUST 9, 2018

More specifically, structured content is a way of organizing, storing and managing content, breaking it down into easily identifiable modules and then assigning/using metadata tags and automation to publish this intelligent content from a single source to multiple distribution channels. The need for Bot-Readable Content. Search Made Simple.

Writing 72

Writing eBook Case Study System 72

Solo PR Pro

FEBRUARY 26, 2019

Metadata is comprised of the following elements, showing the impact quality content will have on yielding favorable search results: Title Tag. Title tags are displayed on SERPS as the clickable headline for a given result.”. The header tag, or the <h1> tag in HTML, will usually be the title of the page.”.

Engineering 45

Engineering SEO Google Web 45

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. Here are some of the key findings: Major Enterprise Stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. The API conducted a project of content tagging by topic with 55 news publishers. Here are some of the key findings: Major Enterprise Stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Mindful Marketing

SEPTEMBER 19, 2020

That’s a significant and growing portion of the population that could benefit from all kinds of products tailored to its unique needs. .” These numbers are expected to double by 2050 due to an aging U.S. population and more frequent incidents of diabetes and other chronic diseases associated with vision loss.

Corporate 102

Corporate Consumer Employee Print 102

Communications Conversations

MARCH 1, 2019

Share preferred tagging and links. We’ll also require that they tag us in every post here. Example content – I like to pick 3-5 photos that already exist on the influencer’s account that reflect the kind of content we are looking for from them. Share instructions on proper product naming and trademark use.

How To 99

How To Guidelines Creativity Examples 99

Presspage

AUGUST 5, 2020

By segmenting your list correctly, you can send Tier 1 journalists a press release about what it means for the company’s global strategy while sending local media quotes about why they’re investing in that city and what kinds of jobs it’s likely to attract. Develop a clean lists policy.

Pitching 78

Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

By segmenting your list correctly, you can send Tier 1 journalists a press release about what it means for the company’s global strategy while sending local media quotes about why they’re investing in that city and what kinds of jobs it’s likely to attract. Develop a clean lists policy.

Pitching 78

Pitching Local Newspapers Policies 78

Konnect Agency

MAY 12, 2020

As soon as you come across this kind of tweet, you quickly learn who you should and should not reach out to about a particular topic. When relevant, tag the people and organizations that may take interest in and retweet your post. Follow Relevant Hashtags Just as you can follow someone on Twitter, you can (and should!)

Twitter 102

Twitter Social Media Energy Resources 102

NewsWhip

JUNE 10, 2021

Fast forward 17 years, I did business continuity planning, emergency management, which was great, working for the City of New York preparing for emergencies, more on a kind of life safety basis, which was really fascinating and fulfilling. So risk really at its kind of core is to be daring. Chris: Yeah. Chris: So a couple things.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Flack's Revenge

AUGUST 6, 2019

This Medium article is a first-person account of #GoogleWalkout, a trend so prevalent that it apparently deserves its own hash tag. Yes, they should be strong businesses; but not the kind built on the backs of exploited workers and plundered ecosystems.

Corporate 198

Corporate Brand Branding Agriculture 198

Prohibition

AUGUST 9, 2017

Related Posts Prohibition Scoops Best PR Agency at Prolific North Awards 90 Spring is here, kind of and it has definitely sprung for us here at Prohibition HQ. The first awards nomination of the year have been judged and the results are in. It’s always nice to win awards, and we were particularly thrilled to scoop two.

Communications 48

Communications Radio Print Hotels 48

Communications Conversations

NOVEMBER 5, 2014

That kind of thing. I put too much stock in the price tag associated with membership. Whether it was $375 (PRSA’s price tag) or the $230 I pay to MIMA each year, I was putting too much stock in the annual cost of membership. Think about your skill set–and the gaps you want to address. I wrote brochures. Enter PRSA.

Meeting 136

Meeting Advertising Advertising Web 136

Prohibition

JUNE 16, 2017

Be prepared to offer value in kind or even payment for features. Recognising this, we decided… Tags: media, social, will, tips Video seeding specialists 54 Here at Prohibition we understand just how much a viral video can do for your brand in terms of generating online buzz and awareness. Just look at Old Spice or Bodyform.

Social Media 48

Social Media Viral Exercises Video 48