Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Both acquisitions netted tens of thousands of subscriber emails for a fraction of that cost.

SEO 130

SEO Content Marketing Marketing Software 130

Solo PR Pro

JANUARY 11, 2022

There’s a whole community of like minded people you can lean on. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. But the overhead of dealing with multiple small clients is hard to justify from a business management standpoint.

Writing 98

Writing Community Storytelling Education 98

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 122

Technology Publicity Software Print 122

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo business. Leave your response in the comments section below or tag us on social media using #solopr.

Resources 77

Resources Energy Small Business Corporate 77

Cision

JULY 27, 2015

Branding expert Emmelie De La Cruz says that hashtag research is critical to reach your desired audience on Instagram : “With the new Instagram update, one thing that I do to increase exposure for the accounts I manage is use the Explore page to inform me of what hashtags are popular and that I should be using. Build community.

Instagram 120

Instagram Mobile Social Media Writing 120

Buzzstream

DECEMBER 5, 2023

To start, click on the Filter Button: Which will bring up the ‘Filter’ options: Here, you can filter by a large variety of criteria, including: Tags (We highly recommend tagging opportunities so you can find them in the future. Tagging strategies and structure will be covered in a future lesson.)

Infographics 62

Infographics Pitching Writing Blogging 62

Solo PR Pro

MAY 11, 2021

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros advise on crisis communications. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

5W PR

JULY 16, 2020

Their #GoFinding tags give customers a chance to be featured on their page, which has over three million followers. How did they manage to stay relevant and maintain their spot as the highest quality, most well regarded stand mixer in the kitchen industry? KitchenAid. Boca Do Lobo.

Brand 88

Brand Branding Instagram Creativity 88

ImPRessions - Crenshaw Communications

APRIL 5, 2017

It’s no longer a given that the most successful influencer campaigns rely on big names with big price tags to promote brands. But who will these marketers turn to for a well-managed campaign? Best of all, it can translate to a social presence in other popular communities where a head-turning short film will extend the campaign.

Trends 149

Trends Fashion Video YouTube 149

Stephen Waddington

MAY 9, 2017

Ditch the lazy fake news tag. Twitter has said that it has no plans to address the issue and that the community quickly self corrects. FuturePRoof was founded in 2015 by Sarah Hall as community initiative to explore the future of public relations and its contribution to organisations as a management discipline.

Ethics 108

Ethics Conference Advertising Advertising 108

Sword and the Script

JUNE 6, 2023

New PR statistics Below are some PR statistics I’ve seen stemming from the PR tech vendor community this month. Content picks Below are some blog posts and articles stemming from the PR tech vendor community that you might find interesting. PR tech mentions Media list building with AI. Top challenges facing PR.

Survey 144

Survey Software B2B Pitching 144

Solo PR Pro

FEBRUARY 9, 2021

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Leave your response in the comments section below or tag us on social media using #solopr. We want to hear from you!

Course 110

Course Exercises LinkedIn Groups 110

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Relations 147

Media Relations Media Print Software 147

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Prohibition

APRIL 17, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Support your account manager on day to day account activity. Ensure you have excellent time management skills. • Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

Polaris

JUNE 24, 2016

The price tag of these attacks is staggering. These are words to live by when it comes to issues management and crisis communications. While your IT team is busy containing the security problem, communicate quickly, directly and honestly with affected customers and other stakeholders. What did you do right? Plan ahead.

Communications 119

Communications How To Crisis Survey 119

Cision

MAY 12, 2017

It was no official confirmation, but the impact of the update was felt across the SEO community. Also, optimize the content on your own website by using “amp tag” to speed up your website and make it rank high on mobile searches. Fred is a spam algorithm that works around links. This indicated that it was a big update indeed!

Google 259

Google Digital PR Mobile SEO 259

Prohibition

APRIL 28, 2017

The community was buzzing, and I wanted to cook everything, eat everything and go to every single restaurant that was written about (very over excited, but I love my food!). Since doing work experience here at Prohibition PR I have developed skills in blogging, online communication and learned a huge amount about online community management.

Community 48

Community Blogging Pinterest Travel 48

Sword and the Script

MAY 4, 2021

The price tag was $17.8 Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

Solo PR Pro

MARCH 8, 2021

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Define if your subcontractor is having direct client contact and how you’ll manage those meetings/conversations.

Energy 96

Energy Policies Creativity Training 96

Communications Conversations

FEBRUARY 22, 2017

Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. Another easy fix that would make community management so much easier for those responsible for LinkedIn brand pages. #3: 3: Ability to tag people in comments.

LinkedIn 60

LinkedIn Web Analytics Employee 60

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Leave your response in the comments section below or tag us on social media using #solopr. We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89

Communications Conversations

NOVEMBER 2, 2017

We also have a social media manager in athletics who focused mainly on game updates. I was managing our social media channels, while Jordan was writing the story you mentioned. Historically, # tommie johnnie had been the hash tag for the game. impressions of people using that hash tag on Twitter and Facebook.

Case Study 113

Case Study Journalism Study Instagram 113

Presspage

MARCH 13, 2018

He says: The brand managers who are best at their jobs are data driven from the start. Here’s how brand managers can follow Brown’s advice—along with tips from other savvy communicators—and win with content despite the change in protocol: 1.

Facebook 113

Facebook Social Media Analytics Blogging 113

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. Plan and implement cohesive PR strategies.

Agency 54

Agency Creativity Hotels Social Media 54

Konnect Agency

NOVEMBER 25, 2019

Community Management : Making sure you are not only replying to all comments on your posts but also commenting on others’ posts keeps your audience engaged. You should always interact with influencers and brands you’ve partnered with, consumer posts you’ve been tagged in, like-minded people and brands, etc.

Instagram 78

Instagram Analytics Measurement Brand 78

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A good monitoring tool can be your community managing BFF.

Community 60

Community Tools Measurement Crisis 60

Stephen Waddington

NOVEMBER 19, 2017

There’s a growing shift to public relations becoming recognised as a management discipline. Her vision is of a profession that is recognised and valued as a management discipline. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. 10 Communities as media.

Publicity 164

Publicity Ethics Data Community 164

Solo PR Pro

JULY 6, 2021

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Working through COVID with a 24/7 client engagement and connectivity cycle, it was necessary to disengage and manage my own sanity.

Crisis 110

Crisis Small Business Social Media Communications 110

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. AEs manage the relationship, but they also have an individual goal for retention, cross-selling and upselling. That’s my take on a survey by Typeset and Mantis Research. Even some of the indirect connections to customers were surprisingly low.

Survey 116

Survey B2B Marketing Interviews 116

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Leave your response in the comments section below or tag us on social media using #solopr. We want to hear from you!

Industry 79

Industry Print Ethics Internal 79

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. This Medium article is a first-person account of #GoogleWalkout, a trend so prevalent that it apparently deserves its own hash tag.

Corporate 198

Corporate Brand Branding Agriculture 198

Cision

MAY 9, 2016

It is a tool developed to return CC licensed media based upon tag matches. cc) – An amazing community repository of CC0 licensed images. Morgue File – This is a community-based free photo site, with all images free to download and re-use in commercial work. Public Domain Pictures – A community-based photo site.

Engineering 120

Engineering Creativity Google Community 120

Solo PR Pro

NOVEMBER 24, 2020

There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. Leave your response in the comments section below or tag us on social media using #solopr. We want to hear from you!

Automotive 85

Automotive Nonprofit Training Corporate 85

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Through its Spring conference, additional events and community resources, it has connected senior public relations counselors for more than 50 years. Who doesn’t want that?

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

OCTOBER 29, 2019

The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 1) Overview: Manage, Publish and Distribution. Some communicators on Prezly even use this for internal communications.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

NOVEMBER 26, 2019

I had a chance to catch up with the product management team working on the Cision Impact product. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. Measuring behavior is harder. Even surveys don’t really cut it.

Publicity 89

Publicity Media Advertising Advertising 89