PRSay

OCTOBER 28, 2022

Our conference theme was “The Shake Up: Changing Times, Changing Comms.”. Include people’s preferred pronouns on their name tags and ask speakers to include their pronouns in their introductions. In September, PRSA’s Minnesota Chapter hosted 150 attendees from throughout the Midwest District for three days of networking and learning.

Conference 163

Conference Nonprofit Education Newspapers 163

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Internal comms. Layoffs at internal comms platform.

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

FEBRUARY 14, 2023

AI helps in tagging and organizing PR data Natural language processing is perhaps the original gangster of AI in PR software. For example, some are using AI to tag and organized data automatically. Yet the PR software community has been taking this to new levels.

Software 131

Software Pitching Analysis Community 131

ImPRessions - Crenshaw Communications

MARCH 16, 2021

LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Facebook Messenger allows personalized comms. Target groups with thoughtful content . Facebook Groups are ideas for locating a specific audience and directing commentary on relevant topics to its members.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

FEBRUARY 23, 2020

I’ve also written a ton for the blog on the topic and you can find all of those posts neatly organized under the tag JOTW. Benchmarks your comms efforts. Drive discussion in the comms industry. 141 PR and Comms Pros Explain What They Do for a Living. link] pic.twitter.com/2BHfJBbhXJ. 3 Reasons to take the Survey.

Survey 85

Survey Public Affairs Corporate Trends 85

Presspage

SEPTEMBER 25, 2022

The Presspage Media inquiries tool immediately adds value to your comms strategy by streamlining your media inquiries process, giving you back control. You can access all the information you need at a glance, while searching for specific media inquiries is made easy thanks to a highly sophisticated filtering, sorting and tagging system.

System 78

System Software Tools Strategy 78

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. The company said in an email it “identifies the caption, including hashtags and tags, as well as the name of the music track and artist. The terms of the deal were not disclosed.

SEO 130

SEO Content Marketing Marketing Software 130

Sword and the Script

JULY 5, 2022

Second, there’s a giant delta between the price tag – upwards of $5,000 per year – for many of these systems and the value to a diligent PR person that keeps their finger on the pulse of the media (which is 90% of the PR job by the way). “New Internal comms tips. Have an interesting announcement from a PR technology vendor?

Technology 92

Technology Software Survey Internal 92

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. Are qualifications holding back communicators?

Hotels 86

Hotels Social Media Fashion Agency 86

Burrelles Fresh Ideas

MARCH 5, 2024

Another recent report showed a full one-third (33%) of comms and PR pros said their overall media strategies rely on earned media the most — making it the highest PR priority over owned, paid and shared (in that order). By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time.

Media 97

Media Nonprofit Pitching Analytics 97

Communications Conversations

MAY 7, 2019

On the marketing/comms side, it’s no different. Think about the technologies you use in your job in marketing or comms. Not for the price tag that comes along with these tools. Once a new technology is purchased by a comms team, many of its capabilities aren’t being used. Measuring results.

Technology 60

Technology Tools Social Media Media 60

Sword and the Script

JUNE 4, 2022

Why should comms people answer this survey? And you can find 30 or so blog posts I’ve written about the survey results over the years all neatly categorized under the blog tag JOTW. The post Selfish Altruism: Ned Lundquist on Origins of the JOTW and an Appeal to Take the Annual Comms Survey appeared first on Sword and the Script.

Survey 78

Survey Public Affairs Government Community 78

Cision

OCTOBER 3, 2016

When you see spikes, an alarm should go off in your head that tags that as an opportunity. Those changes could indicate an evolution that needs to happen in your comms strategy to resonate with the right audiences. Correlate and Replicate Activities that Drive Upticks in Conversation. Why did conversation spike, and what was the topic?

Software 0

Software Comparison Media System 0

Beyond PR

NOVEMBER 7, 2017

When the communicator builds their campaign — with the goal of driving end-consumer behavior that generates business impact — that comms message must travel an indirect path to the consumer. Why is Earned Media so Difficult to Measure? . Cision Impact Reports Put Earned Media Attribution at The Communicator’s Fingertips .

Measurement 72

Measurement Media B2C B2B 72

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly. Try our services.

Software 175

Software SEO Company Tools 175

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. Employee comms merger. ResponseSource shuts down curation of #journorequest.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. These posts and those from the previous year’s survey can all be found neatly organized under the JOTW tag. 141 PR and Comms Pros Explain What They Do for a Living appeared first on Sword and the Script.

Employee 147

Employee Print Writing Survey 147

Prohibition

JUNE 26, 2017

The level of positive content created to support the Obama comms schedule is nothing short of admirable. It didn’t take long for Obama’s comms team to tease out his charisma – utilising it to create a President with people appeal. But what can we learn, both good and bad from the heroes and the tyrants alike?

Comparison 48

Comparison Policies Travel Examples 48

Sword and the Script

DECEMBER 7, 2021

The price tag is “$7.3 According to the 2021 Global Comms Report by Cision and PRWeek “the vast majority of communications leaders (87%) agree that the corporate C-suite has sought the counsel of communications teams more in the last year, with over half (57%) citing ‘the impact of COVID-19’ as the most likely reason.”. DeepReason.ai

Software 85

Software Publicity Technology Data 85

Shift Communications

SEPTEMBER 5, 2017

Before devising a launch plan, a crisis comms plan, or any communications plan, what data do you check? In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. I don’t know what the road conditions are on that path.

Analytics 143

Analytics Google Data Technology 143

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. … Tags: content, marketing Content Marketing Services 44 Only a few years ago blogs were used as online diaries and rarely utilised for their huge search engine and online PR benefits.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Prohibition

APRIL 2, 2017

It’s not about being a ‘me too’ brand, it’s about being a true innovator, and if you want to deliver comms with real impact, it’s your job as a communicator to embrace change, identify relevant opportunities for your clients, and more often than not take a step into the unknown.

Social Media 48

Social Media Agency Consumer Fashion 48

The Awards Blog

MAY 15, 2019

By now, you’ve come to realize that awards programs come with a price tag. If you are tracking all of your marketing spend, including PR/comms, why not track the ROI of awards? No doubt, you’ve asked yourself: is it worth it?

Analytics 57

Analytics Google Course Web 57

Sword and the Script

APRIL 6, 2021

The price tag is roughly $59 million (USD) at today’s exchange rates “in a combination of cash, equity, and earn-out. Proof was founded by Mark Stouse who made a name in the PR industry as the top comms person for BMC Software. Meltwater acquires Linkfluence. million in AI services in 2021.

Media 105

Media SEO Analytics Analysis 105

Communications Conversations

JUNE 1, 2018

For example, the hash tag #donuts has 5,000,000-plus posts on Instagram. Why not produce and share a short video where a member of the Entenmann’s comms team conducts exits interviews from folks who have been passed over in the past? Entenmann’s is missing out on a BIG opportunity.

Social Media 60

Social Media Media LinkedIn Instagram 60

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Summit day 1: Measuring comms’ impact on the pull on your heartstrings As I was reviewing this year’s videos I was surprised at how emotional much of the Summit was. Southwest has been tagging press releases and recording ticket sales from the source code for over a decade. How do we really measure attribution?

Measurement 40

Measurement Airlines Data Case Study 40

Waxing UnLyrical

DECEMBER 11, 2015

A2) big #PRFail not just #measurePR – is to not ask what client business goals are, not just comms goals. A3 If you’re measuring reputation or share of voice, tag manually (free!) or use software that tags sentiment &tracks competitors #measurepr. A2: AVE qualifies for a start. Must align strategy #measurepr.

Measurement 40

Measurement Analytics Google YouTube 40

Sword and the Script

APRIL 16, 2019

Posts published here about this year’s survey, and last year’s survey can be found on these pages grouped under the tag JOTW. Why Social Media Lurkers Are An Important Audience…Trends In Corp Comm And PR [Talking Points Podast]. PR Measurement: A Pulse Check on How Communicators Show Value. Arik Hanson].

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

SEPTEMBER 19, 2017

quality link building, smart internal links, headlines that make good on their promise so people click and stay , descriptive URLs, a librarian’s approach to content tags, using the language of buyers, images right-sized for load speed and with ALT tags — and many more actions). Photo credit: Pixabay ( CC0 1.0 ).

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Communications Conversations

JULY 7, 2017

That’s a lot of big businesses based in those markets–almost all of which have senior-level communicators that could most likely make a list like this (and, communicators with big PR/comms budgets, most likely). To be precise, that’s 53 Fortune 500 companies between the two markets. California has 53.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

Bad Pitch Blog

AUGUST 2, 2007

A more recent addition to my self-confessed infrequent podcast listening is New Comm Road by Bryan Person. New Comm Road is a must-listen for any reader that wants to ensure they do not wind up on the Bad Pitch blog. The Twitter communication is what brought me to New Comm Road.

Resources 40

Resources Twitter Social Media Pitching 40

Bad Pitch Blog

SEPTEMBER 10, 2008

Dudes, stop your belly aching The Secret of The Bad Pitch Blog Fast Five Q&A with Adweek’s Digital Editor, Brian Morrissey PRSA Drops an Anvil on The Bad Pitch Blog Celeste Dufault is Outed in 10 Words or Less It Takes More than Media Map The WKRP in Cincinnati Pitch Google’s News Release Catch 22 Down(load) New Comm Road It''s a Boner!

Pitching 40

Pitching Blogging Report Media Relations 40

Sword and the Script

NOVEMBER 5, 2019

Project works with the Meltwater mobile app, which, “which now allows for instant notification and ad-hoc searching and analysis, as well as the ability to access all of the content from saved searches and tags in the desktop application.”. 4) SocialChorus strives to show the business impact of internal comms.

Internal 63

Internal International Data Media 63

Bad Pitch Blog

MARCH 1, 2006

Change the format by adding tags or taking an entirely new approach and crap will still be shoveled into reporters’ email/voicemail/landmail inboxes. Not to mention, tagged blocks of copy ensure content can be used out of context.) EVERYONE trying to nail this coffin shut and bury it is missing the point. GUARANTEED. It won''t hunt.

Pitching 40

Pitching Blogging Google Media Relations 40

Buzzstream

OCTOBER 30, 2018

Included in the vendor comms was a PR kit personalized for those included in the report, including a custom badge highlighting the award, and a prewritten press release and blog announcement. We crafted tweets from the author of each piece of content that tagged local tech leaders, VCs, top companies and more. The Campaign’s Impact.

Software 56

Software Report Data Strategy 56

Waxing UnLyrical

DECEMBER 19, 2010

In defense of Klout , by Tac Anderson at New Comm Biz. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Why: Klout’s taken a lot of beating online recently. I thought this was a refreshingly different post.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

NOVEMBER 19, 2010

Get Shareaholic test Filed under Guest Posts , Herwin Icasiano , Public Relations , Social Media | Tags: crisis communication , defamation , herwin icasiano , reputation management , tablo | Comments (3) Site settings comment help? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Publicity 77

Publicity Reputation Crisis Communications Film 77