Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

PR 20/20

FEBRUARY 7, 2023

Where can I find my Google Analytics 4 tracking code so I can tag my website? Where do I tag my website with my Google Analytics 4 tracking code? You can connect your GA4 property in two ways: via your existing Universal Analytics account or as a brand-new account. Tag your website or app to enable data collection. ?

Analytics 69

Analytics Google Mobile Measurement 69

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. In this case, you want attendees to tag their posts with your hashtag so you (and other conference attendees) can follow the event. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content.

B2B 111

B2B Social Media Company SMB 111

Cision

NOVEMBER 14, 2016

Instagram’s integration into the Facebook Ad ecosystem offers another means for audience acquisition that Snapchat doesn’t. This is why Stories are more useful for brands on Insta than Snapchat. Instagram just integrated three new features into (their version of) Stories: Ability to mention Instagram users within a Story.

Instagram 120

Instagram How To Film Resources 120

Cision

OCTOBER 31, 2017

PR attribution that is tied to a single metric is similar, reliance on a single number to track value to a PR program won’t integrate with the rest of an organization. For example, messaging analysis, looking at how often a set of branded talking points proliferate fails to explore the impact of those messages on purchasing intent.

Measurement 222

Measurement System Data Analysis 222

The Proactive Report

DECEMBER 18, 2014

With the advent of Twitter cards, individuals and brands can add greater context to a tweet with rich media, expanded messaging, and enhanced branding. By manually adding a series of meta tags, twitter users can customize each card. Since it’s conception, Twitter has always been a hub for short, concise bits of information.

Twitter 150

Twitter How To SEO Social Media 150

Sword and the Script

FEBRUARY 14, 2023

The feature is called “PR Copilot” was “built in-house and integrated directly into our platform by our engineering team but leverages the GPT API as a foundation,” said Innodata CEO Martin Lyster and Diane Vuignier who is vice president of Product Development for the Agility business unit, in response to an email sent with questions.

Software 131

Software Pitching Analysis Community 131

Konnect Agency

JANUARY 17, 2020

The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Estimates show that in 2020, brands will spend up to $5-10 billion on influencer marketing. Below is a breakdown of the top social media trends based on recent research and happenings in the space.

Social Media 87

Social Media Trends Media Instagram 87

The Hoffman Agency

NOVEMBER 12, 2020

In many countries, QR codes have already been integrated within monitoring systems like the NHS “Test and Trace” app in England. Early on, when the integration with Covid-19 government apps was not possible, hospitality venues used their own versions to drive customers to enter their details.

System 74

System Mobile Hotels Retail 74

Contently - Strategy

JANUARY 16, 2020

Integrate your keyword organically and make sure your title is under 70 characters and accurately represents the video. Far too often, brands underutilize YouTube’s description field. Tag, tag, tag. Integrate cards and end screens. Use your brand authority to answer their questions.

YouTube 127

YouTube SEO How To Video 127

ImPRessions - Crenshaw Communications

MAY 12, 2017

Marketers know that hashtags help spark brand conversations, expand content reach, engage a target audience and improve search and SEO. Brands should also use them judiciously and with words and images that make sense. They work because they simply reinforce what we already know about a brand. Building Better Hashtags.

Strategy 147

Strategy Trends Guidelines Social Media 147

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. That is when one site links to your site – and doesn’t mention your brand by name. Critical Mention adds Google Analytics integration. Meltwater acquires Linkfluence.

Media 105

Media SEO Analytics Analysis 105

Solo PR Pro

JANUARY 11, 2021

When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. I think attitudes will begin to shift in 2021 to see PR as the integrated content and communications revenue driver it is.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Many PR tech vendors license that metric from Moz and integrated it into their media monitoring dashboards. Notified said it can now monitor brand mentions on TikTok. The terms of the deal were not disclosed.

SEO 130

SEO Content Marketing Marketing Software 130

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. On the other hand, those working in PR have to know their audience preferences to create engaging content for brands on a daily basis. It cannot be left ignored and needs integration with your overall marketing mix.

SEO 229

SEO Social Media Tools Google 229

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Integrate multimedia elements like images and videos to enrich the content. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Utilize informative headings, subheadings, and bullet points to enhance readability.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). JC: Storytelling is, in my mind, the essence of brand development. If there’s no story, there’s no brand. If there’s no story, there’s no brand.

Storytelling 84

Storytelling Brand Branding Customer Service 84

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. More than 25,000 global companies, including some of the world’s most famous brands, rely on BrowserStack. Ever AI offers best-in-class face recognition technology.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Including everything from how to communicate while the Russians invade your country to how to measure an entirely new way of branding, called “unbranding.” (Yes, You’ll have to read the story and watch the very moving film to find out how a campaign with no branding helps achieve communication goals. Yes, really!)

Measurement 40

Measurement Airlines Data Case Study 40

Prohibition

APRIL 2, 2017

The control of the brand became diluted as the consumer grew its share of voice. And so, now we are presented with a new market, a new landscape whereby brands are at the beck and call of the demanding consumer. The consumer that can and will scrutinise a brands moves – be it their CSR or principles.

Social Media 48

Social Media Agency Consumer Fashion 48

Prohibition

FEBRUARY 15, 2017

I also think we’ll become more governed by the consumer, which in turn means a focus on integrity and emotion focused comms will become even more popular. Underline Audio-Technica’s commitment as the brand of choice for those serious about music. Are qualifications holding back communicators?

Hotels 86

Hotels Social Media Fashion Agency 86

PR 20/20

JUNE 6, 2023

But first, it’s important to understand how HubSpot brands each of its suite of tools, called “hubs.” A (Super) Basic Overview of HubSpot Hubs HubSpot offers a suite of integrated hubs, each focusing on a specific area of business operations. And that’s a great question. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

The Proactive Report

OCTOBER 12, 2015

You also have to learn how to do internal linking, keyword research, Google Analytics and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc.

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

OCTOBER 6, 2020

The price tag was not disclosed, but SEMrush wrote in the announcement, that Prowly was “cash flow breakeven,” had more than $1 million (USD) in annual recurring revenue (ARR) and had “triple” digit ARR growth. “At The scope is completely up to you – search terms are not limited to tracked themes and brand drivers.

Software 175

Software SEO Company Tools 175

Sword and the Script

OCTOBER 29, 2019

The newsroom is essentially a separate CMS that integrates with your website. Prezly provides a range of tags that you can use to segment and filter your contacts, where for example, you can segment a list of reporters interested in financial news vs. product news. 4) Prezly email integration. 2) The Prezly online newsroom.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

OCTOBER 26, 2021

The result is an integrated PR tool that streamlines the process of researching, pitching and maintaining relationships with journalists. Once PR pros sign up for the free tool, they tell OnePitch a little about their client, brand and pitch. “And we said, Alright, how can we package that up into one nice, neat little service? ”.

Pitching 111

Pitching Twitter Tools Community 111

Mindful Marketing

SEPTEMBER 19, 2020

Its ‘product features’ back up its brand promise. Accessible Pharmacy is an excellent example of such integrated CSR. The point is, CSR that’s integrated into a for-profit firm’s value chain is highly sustainable. But should we be weary of Accessible Pharmacy making money by serving blind people?

Corporate 102

Corporate Consumer Employee Print 102

Sword and the Script

JULY 6, 2021

PRWeek noted the company also “introduced Pitch Sending and Pitch Tracking, features that allow users to send emails and pitches directly through the platform, which integrates with the users’ existing email service providers. These including its contact database , a native podcast monitoring tool and Google Analytics integration.

Pitching 88

Pitching Report Software Survey 88

Konnect Agency

MAY 12, 2020

Twitter is not just for the irrational all-hours ramblings of the world’s loose cannon personalities; it can be a very resourceful tool for your public brand and for PR professionals. Tweet about your latest updates, blog posts and news, and integrate images, videos, and links to add visual components to your post.

Twitter 102

Twitter Social Media Energy Resources 102

OnePitch

SEPTEMBER 8, 2022

Even though we’re a completely integrated agency, our roots have largely been in public relations. I’ll also often share a link to a story on my own personal channels, tagging the journalist so they get some additional love. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Education 98

Cision

NOVEMBER 1, 2016

Yet, despite his enthusiasm for this integrated approach, one of the attendees lamented it’s too bad they’d never convince his executive team to implement it. An integrated PESO model allows you to track a concrete return-on-investment for your PR activities, by tying content to lead conversions. URL shortening tool and UTM parameters.

How To 120

How To Software Analytics Google 120

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

PR 20/20

JUNE 22, 2022

Teams can use HubSpot workflow templates to define their ideal customer profile, then use automation to tag any contacts or companies that meet that criteria. Larger organizations, and brands that manage channel sales teams, may want to organize sales efforts by geographic territories. Photo credit: HubSpot. Photo credit: HubSpot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Shift Communications

OCTOBER 24, 2014

Last week, The New York Times published a piece on how influential Instagrammers are being courted by luxury brands with offers of free swag and other out-of-this-world perks in exchange for photos. Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers.

Instagram 152

Instagram Advertising Advertising Social Media 152

Solo PR Pro

DECEMBER 8, 2020

Whether you’re setting yourself up for a busy new year or kicking things off with a brand new client, one of the most fundamental ways to ensure you stay on track is by establishing a timeline for your planned efforts. Leave your response in the comments section below or tag us on social media using #solopr. Photo credit: 123rf.

Social Media 68

Social Media Pitching Writing Measurement 68

Konnect Agency

DECEMBER 8, 2021

A well-developed paid social conversion campaign consists of a full campaign strategy to increase awareness of your brand, showcase your industry expertise, and expand viewers’ product knowledge — which can all lead to an increased likelihood of sales. Pinterest offers in-app purchasing through the use of buyable pins.

Social Media 59

Social Media Agency Media Pinterest 59