Shift Communications

FEBRUARY 27, 2015

where titles aren’t required for posting; a stream that allows for better browsing and previews; and tags to assist with discovery. The post Medium – Small and Large appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Quality of any length. Photo Credit: Entrepreneurial Insights.

Writing 60

Writing Blogging Agency Strategy 60

Rock the Status Quo

FEBRUARY 17, 2016

we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It’s smart and weird, all at the same time.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

we expect dozens of pickups on newspapers that aren’t even relevant to our local news – does a small business in Phoenix care about the Boston Globe? Cons: we expect tons of placements on bot-driven, aggregated news sites and blogs – do real people even see these pages? It’s smart and weird, all at the same time.

Engineering 100

Engineering Newspapers Google Banking 100

Shift Communications

FEBRUARY 7, 2018

Marketers should install the new Pixel in tag management and analytics systems, then measure to see how much of their traditional web audience is reachable via Snapchat. cta] The post State of Social Q4 2017: Snapchat Snaps Back appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water? Lisa Zanchi.

Technology 83

Technology Facebook Measurement Policies 83

Shift Communications

JULY 22, 2015

Establishing tracking pixels and tags will ensure that when the sales do start rolling in, your campaigns will get credit for the conversions. The post The Debrief: The Metrics Execs Want To See appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Tori Sabourin. Marketing Analyst.

Product Launch 60

Product Launch Report Resources Analysis 60

Shift Communications

NOVEMBER 17, 2015

” The answer to the first question is simple: put in five years towards growing your PR career at SHIFT and voila, you’re eligible. Can’t put a price tag on that! The post How I Spent My Sabbatical: Reshma Fernandes appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Travel 60

Travel Energy Agency Course 60

Shift Communications

NOVEMBER 17, 2015

” The answer to the first question is simple: put in five years towards growing your PR career at SHIFT and voila, you’re eligible. Can’t put a price tag on that! The post How I Spent My Sabbatical: Reshma Fernandes appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Travel 60

Travel Energy Agency Course 60

Communications Conversations

JULY 7, 2017

Earlier this week, PRWeek unveiled its annual “Power List” –a list of people they believe are power brokers in the PR business across the U.S. (of Put another way, 88 percent of this list works in New York, Boston, DC, San Fran, and Seattle. New York, DC, and San Fran are the biggest PR markets.

Public Affairs 60

Public Affairs Comparison Retail Creativity 60

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 63

Pitching Analytics Enterprise System 63

Shift Communications

JANUARY 5, 2016

If you’re interested in using retargeting as another touch point with your customers, tools like Google Tag Manager help to set up tracking pixels that will collect data on those who are completing a purchase (or a sign-up, a visit, etc). For a good primer on Tag Manager, check out Google’s course.). Amanda Grinavich. Account Manager.

Marketing 60

Marketing B2C Customer Service Facebook 60

Shift Communications

SEPTEMBER 8, 2015

Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. For marketers and PR professionals, alignment matters a great deal. Does this method of identifying influencers take more time than the common PR industry practice of just Googling for “top 50 influencers in X”? Who is influential?

Social Media 60

Social Media Media Data B2C 60

Shift Communications

DECEMBER 15, 2015

User contests – to really ramp up engagement, you can announce a contest, to which users can submit by tagging their videos with your brand’s hashtag. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The major caveat of Vine is that there is a growing flood of visual content.

Brand 60

Brand Branding Film YouTube 60

Shift Communications

JUNE 8, 2015

Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Two weeks out from the event, begin sharing and tagging your target influencers with comments such as, . What’s the goal? “Can’t wait to hear @influencer speak at #eventhashtag!”

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

MARCH 4, 2015

I don’t mark the anniversary with anything special, in fact, this year, I nearly forgot about it altogether, had a well-intentioned but misinformed bot acting on behalf of technology PR not brought it to my attention. The post Fear the Bot appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Insurance 60

Insurance Insurance Trends Data 60

Shift Communications

SEPTEMBER 19, 2014

Networking is an invaluable tool in the PR and marketing industries and beyond these days. At the end of the day, you’re representing your company, which is almost always conveniently located right there on your name tag. This should go without saying, but don’t lose sight of the need to be professional at these events. Zach Burrus.

Local 159

Local Meeting Pitching Industry 159

Shift Communications

OCTOBER 29, 2015

Why not use the 1000’s of photos tagging your brand on Instagram (with permission)? The post Adding User Generated Content to Your Social Media Plan appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Danielle Coe. Account Manager.

Social Media 60

Social Media Media Tourism Guidelines 60

Shift Communications

JULY 18, 2016

To ensure data integrity, we strongly recommend the use of Google Analytics combined with Google Tag Manager. This wraps up our 101-level review of paid media basics for the PR professional. Measurement Pre-Requisites. Before we measure anything, we must know that we have accurate data. Key Performance Indicators. Conclusion.

Advertising 60

Advertising Advertising Measurement Publicity 60

Shift Communications

NOVEMBER 11, 2015

Don’t forget to tag your channel and videos with relevant topics and keywords to make them easier for searchers to find. The post 5 Tips on Creating an Extraordinary YouTube Channel for Your Brand appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. 4) Cross-pollinate. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Don’t forget to tag your channel and videos with relevant topics and keywords to make them easier for searchers to find. The post 5 Tips on Creating an Extraordinary YouTube Channel for Your Brand appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. 4) Cross-pollinate. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Don’t forget to tag your channel and videos with relevant topics and keywords to make them easier for searchers to find. The post 5 Tips on Creating an Extraordinary YouTube Channel for Your Brand appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. 4) Cross-pollinate. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

JULY 2, 2015

And you figure out that Rick Rickenbacker is an old college buddy of Joe Rockstar … the interactions on Facebook are mostly teasing and tagging. The post Influencing the Influencers appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. You are at a crossroads, now. Todd Defren.

Pitching 60

Pitching Facebook Blogging Meeting 60

Shift Communications

MAY 20, 2015

Tweet it and tag the author. The post Networking is Still King appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. One example of this is what Erik Qualman calls “post-it-forward.” Read a great article? In need of a guest blogger? Reach out to someone in your network. Jessica Melton.

Meeting 60

Meeting Local Twitter System 60

Shift Communications

AUGUST 7, 2015

One of my favorite phrases in this industry will always be, say it with me, “it’s PR not ER.” The bottom line is, it sure does feel like “ER” sometimes, especially for junior staffers who are brand new to the PR world. Embrace tag-teaming. It is a common misconception of junior staffers that asking for help shows weakness.

Meeting 60

Meeting Training Course Conference 60

Shift Communications

JANUARY 2, 2017

We must become proficient in tagging audiences, retargeting and remarketing, email marketing, one-to-one communication in social media, and working with very specific audiences so that our message has the most impact for the effort and resources available to us. The solution to this quandary is the owned audience. Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JULY 10, 2015

This will help guide how you move forward – whether it’s knowing to tag links to track website visits from your social networks or working toward a certain growth percentage. The post A Community Manager’s Toolbox appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Community 60

Community Tools Measurement Crisis 60

Mindful Marketing

JANUARY 26, 2017

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment. By Seedepth. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Shift Communications

FEBRUARY 24, 2015

The older I get, the more I care about the next generation of PR pros’ career development. It’s pretty rare for a college graduate considering a PR career to reach out to me for some counsel, or just to grab a coffee – and I wish it wasn’t. A version of this post originally appeared on PR-Squared. Todd Defren.

Meeting 60

Meeting LinkedIn Training Interviews 60

Shift Communications

APRIL 17, 2015

Thank goodness for name tags, which often include a person’s name and where they work. If you’re looking to gather leads, talking with a PR intern may not be the best use of your time. The post Top Networking Tips From a Seasoned PR Pro appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Meeting 60

Meeting Financial Agency Internal 60

Shift Communications

NOVEMBER 25, 2015

They’ll be more than happy to tag team a solution with you. The post Mastering the Small Stuff (It’s Not Really All That Small) appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. If it’s taking you way longer, circle back with them and walk through where you got held up.

Fashion 60

Fashion Agency Data System 60

Ethical Voices

NOVEMBER 7, 2022

I had this very discussion with a student of mine at Boston University last night because she’s a local influencer, and people want to send her stuff. From a PR point of view, when I’m sending a review unit to a reporter or an influencer, I’m always clear, “Here it is. Half of my LinkedIn contacts are PR people.

Ethics 82

Ethics Travel Writing YouTube 82

Buzzstream

OCTOBER 30, 2018

The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform). PR worked with media outlets to acquire media coverage. Marketing sent out vendor communications to products that made the reports.

Software 56

Software Report Data Strategy 56

Bad Pitch Blog

MARCH 6, 2009

This marks the first time BIO has ever been held outside of San Diego or Boston, the two presumptive biotech corridors. uploaded by BullWinkle1213 tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog' The winner gets more Google juice, some swag and maybe more. Or, the newspaper.

Biotechnology 41

Biotechnology Journalism Pitching Banking 41

Bad Pitch Blog

NOVEMBER 5, 2006

Lest you think this small crime is only committed in high-tech pr circles, here’s an example from the non-profit sector. Boston Scientific is a worldwide developer, manufacturer and marketer of medical devices whose products are used in a broad range of interventional medical specialties. Here is a one-sentence boilerplate.

Pitching 40

Pitching Web Education Resources 40

Shift Communications

JUNE 19, 2015

If there is no relationship between the two, other than people have tagged Hop City as a place on Swarm or Foursquare, no changes would need to be made. The PR or marketing agency involved, or Foursquare itself could be held responsible for the failure to disclose, even if the mistake was made by a blogger/poster/photographer.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Prakkypedia

APRIL 10, 2014

Claire used the tag #inlabor (US spelling) to share her story and her baby daughter Lucia has her own Twitter account where we might follow her future progress. The Boston Police Department had to send “a Tweet pleading with people to stop sharing tactical information gleaned from the scanner feeds” ( read more ).

Television 107

Television Twitter Conference Transportation 107

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Publishers are required to tag the marketer’s Page in any post that mentions a third party brand, product, or sponsor. Christopher S.

Facebook 60

Facebook Brand Branding eBook 60