ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Sword and the Script

DECEMBER 5, 2023

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. Startup Handraise raises $6.3

Software 130

Software Reddit Technology B2B 130

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

Banking 327

Banking Financial Employee Technology 327

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Innovation at the helm In fintech, innovation is the name of the game.

Strategy 78

Strategy Privacy Financial Guidelines 78

Landis PR

FEBRUARY 5, 2024

Effective public relations (PR) drives success in the fast-paced startup world. The Power of PR for Startups: Unlocking Success and Visibility In the world of startups, public relations (PR) is not just a mere buzzword but an indispensable requirement. Photo courtesy of Pixabay 1. Who’s in the Mix?

Publicity 59

Publicity Privacy YouTube Analysis 59

Remote PR Jobs

SEPTEMBER 25, 2023

And, in our insular world of technology startups (and some startups aren’t “tech startups,” just so we’re clear about the facts), there are a staggering number of smart people who work in tech PR relative to the number of full-time tech reporters. For many startups, PR definitely has a seat at the table.

Publicity 100

Publicity Engineering Advertising Advertising 100

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. For lots of organizations, an AI marketing strategy works.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

By Amanda Munroe, SVP, Technology We’re about through Q2 and it’s safe to say that generative AI has been the singular dominating topic of discussion with our technology clients for much of it. They aren’t moving the technology forward in any way. For lots of organizations, an AI marketing strategy works.

Company 78

Company Strategy Marketing Technology 78

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Be mindful of using keywords that will describe you as a leader in your sector. Showcasing media on your profile is a great way to represent your expertise.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Flack's Revenge

DECEMBER 12, 2022

There’s also been a huge spike in startups entering and growing in the space, as evidenced by VC investment. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021. A Look at Technology Evolution. Cision Report.

Real Estate 156

Real Estate Case Study Technology Education 156

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Caroline Yodice named Director of Ad Tech to support expanding client roster.

B2B 170

B2B Leadership Technology Web 170

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

In general, startups make great PR clients — especially those with a story to tell. Not all startups understand how best to take advantage of an investment in public relations. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Photo by Daniel Von Appen.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. TechCrunch Even for those who don’t represent technology companies, TechCrunch offers something for everyone. It’s guaranteed to make one more social-media savvy.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

DECEMBER 18, 2018

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. Just a couple of years ago when IoT was still a relatively new concept, you would see flash-in-a-pan startups that were offering IoT-enabled curtains or toothbrushes drive legitimate story volume. Rinse and repeat.

Trends 186

Trends Media Privacy Technology 186

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? It also acquired an interesting little startup called Notified before the business unit took on the namesake. The operations, the technology and the cultures are rarely compatible.

Software 162

Software Marketing Leadership B2B 162

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. For a more mature technology business, they can help build a competitive advantage.

Technology 246

Technology Company Banking Education 246

Ronn Torossian

MAY 18, 2018

Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever. Apparently, some of the biggest players in the technology world have … READ MORE ». According to experts, it could be time for banking companies to sound the alarm.

Banking 170

Banking Industry Technology Groups 170

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks largely to technology and changing business culture, freelancing has grown 25% since 2009 and now the UK’s freelancers collectively turn over an estimated £109 billion per annum. As a small independent you are a perfect fit for startups. Originally see on LinkedIn by Chris Lee MPRCA Work is changing.

How To 100

How To Insurance Insurance LinkedIn 100

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Focus on relationships.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . For B2B companies targeting startups and other young companies, there’s plenty of opportunities to tell stories about #entrepreneurship using Instagram stories. It’s inspiring content for startup customers and relevant even now.

Instagram 333

Instagram B2B B2C Case Study 333

PRSay

FEBRUARY 23, 2024

The youngest generation in the workplace, Gen Z’ers, or as I like to call them, “ZEOs,” are digital natives and early technology adopters. They report to older generations who are now in leadership positions, while also mentoring and managing the newest employees, those of Gen Z.

How To 176

How To Employee Nonprofit Technology 176

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Writing a book about a fast-moving area of technology has challenges. Examples include editing, transcription and translation technologies.

Software 140

Software Tools Ethics Privacy 140

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

Technology 120

Technology System Government Groups 120

Flack's Revenge

MARCH 9, 2021

Startups need to weigh that the overhead involved with establishing and supporting multiple brands vs. the potential benefits of a catchy term that they can own. The ultimate is when your product or technology is so widely adopted that it becomes synonymous with that function or kind of product – sometimes even becoming a verb.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

JUNE 26, 2018

A positive recommendation in a Gartner or IDC is a valuable third-party endorsements for an up-and-coming B2B technology player. Taming the technology beast. But PR agency teams today can face an extra challenge when it comes to poorly understood sectors like digital advertising technology or blockchain, for example.

Privacy 149

Privacy Technology B2B Data 149

Flack's Revenge

MAY 14, 2019

Since top-tier worthy announcements happen rarely, if at all, for most startups, success means tapping other opportunities and PR assets. The client can help with a quick and incisive response that the agency can shop around, based on the client’s savvy and front row view of the technology and industry. Creating News.

Survey 195

Survey Journalism Agency Data 195

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. April will see the Experimental Biology, AACR and Hanover Messe conferences.

Training 100

Training Conference Technology Meeting 100

Bianchi Biz Blog

JUNE 5, 2023

FreightWaves is a 5-year-old startup based in Chattanooga, Tennessee. About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. In recent times, it would probably be the saga of startup electric truck maker Nikola Corp. Like most of our editorial staff, I work remotely.

Meeting 75

Meeting Automotive Media Transportation 75

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. National digital programs are projected to create 2.85

Leadership 69

Leadership Biotechnology Policies Local 69

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day.

Communications 62

Communications Technology Software Resources 62

Bianchi Biz Blog

APRIL 25, 2024

Every year the event also partakes in several media partnerships with press to feature the event on their websites, including Smart Cities World, Startups Magazine, Texas Motor Press Association, The EV Report and more. 3️ You will get the opportunity to engage in critical cross-sector knowledge-sharing, discussions and partnerships.

Mobile 62

Mobile Transportation Automotive Policies 62

Sword and the Script

DECEMBER 28, 2021

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. 8 Innovations in Public Relations Technology to Watch. Check out our services.].

Blogging 133

Blogging Software Google Content Marketing 133

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Here are a few fundamentals I’ve gleaned by crafting award entries for our B2B technology clients. First, state the problem that the customer needed to solve with the use of your company’s technology. The types of KPIs vary depending on the purpose of the technology spotlighted. Anatomy of a successful customer case study.

Case Study 298

Case Study Study B2B Technology 298

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. PRophet offers a white-label option for PR agencies PR tech startup PRophet announced a white-labeling option for PR agencies called “Powered by PRophet.”

Survey 144

Survey Software B2B Pitching 144

Presspage

NOVEMBER 29, 2023

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. Is that a problem? And that was our issue with the old CRM.

System 78

System Software Technology Privacy 78

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. And all tech media are not the same. Narrate the story. Share insights.

Pitching 180

Pitching Technology Trends Consumer 180

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. They understand the fast-paced and frequently shifting priorities of an early-stage startup and navigate these with ease.”

Industry 88

Industry Enterprise Fashion Financial 88