Cision

JUNE 22, 2017

Congratulations on your new role as agency president of MCS Healthcare Public Relations! What is the most important lesson you have learned throughout your career thus far? If you could go back in time and speak to yourself as you began your career – what would you say?

Healthcare 266

Healthcare Analytics Agency Trends 266

Contently - Strategy

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Patient advocacy is a way to earn a living around her chronic illness.

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Communications Conversations

MARCH 1, 2019

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. And, there’s a lot to talk about there.

How To 99

How To Guidelines Creativity Examples 99

Presspage

NOVEMBER 7, 2017

Fifteen years ago, reporters probably found your corporate pressroom by typing in your company’s URL and looking for an “about us” or “contact” page. They might have run across your organization by means of a tweet, a relevant hashtag or a trending story on Facebook or LinkedIn.

Local 92

Local Engineering Internal International 92

Mindful Marketing

OCTOBER 9, 2022

Among other events, Paramount targeted a few specific Major League Baseball games that were being broadcast to national audiences on September 23, such as Yankees vs. Red Sox and Mets vs. A’s, and in each game managed to seat an actor behind home plate, in perfect view of outfield television cameras.

Consumer 80

Consumer Marketing Television Viral 80

ImPRessions - Crenshaw Communications

MAY 4, 2017

Harder than you think, if you want editors to consider your content for publication. The guidelines will typically cover the most important issues such as word count and how the publication prefers to receive submissions. Write for the audience. This will offer insight into its tone, target audience, and topics.

B2B 136

B2B Guidelines Writing Pitching 136

Presspage

JUNE 29, 2022

In other words, all the delays and blockages in a workflow are removed – keeping the process effective and efficient. And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. Human resources. Customer strategy.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

In other words, all the delays and blockages in a workflow are removed – keeping the process effective and efficient. And yes, even your corporate comms and PR. For PR and comms teams, it’s the story you want to tell, who you want to tell it to, and how it reaches your target audience. Human resources. Customer strategy.

Software 78

Software Corporate System Data 78

Buzzstream

SEPTEMBER 27, 2018

However, that very backlog and oversaturation can be remarkably effective in helping you generate unique content that will resonate with readers in your niche. Identify the topics that resonates with your audience. The first step in this process is identifying which topics already resonate well with your audience.

Strategy 99

Strategy Analysis Reddit Data 99

Cision

DECEMBER 22, 2015

Influencers aid brands in building customer satisfaction and loyalty, expanding reach by targeting new audiences and building credibility on social media. Reaping these benefits requires a detailed strategy for selecting the right person to get the word out about your brand. Vet Your Options.

Marketing 120

Marketing Social Media Creativity Pitching 120

Presspage

APRIL 24, 2018

One of the biggest differences we do see is in the audience. These changes have had a big impact on how PR professionals did their job in the past and how they are doing it right now. These changes have had a big impact on how PR professionals did their job in the past and how they are doing it right now. Where do you start?

Newspapers 79

Newspapers Technology Television Radio 79

5W PR

JULY 25, 2018

PR can also be a powerful tool for authors who want to share their words of wisdom with the world. Through the right PR promotion campaign, an author can not only attract the attention of their target audience, but also potentially get the attention of other media groups and publications that want to feature the title.

Marketing 79

Marketing Groups Social Media Agency 79

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Buzzstream

NOVEMBER 28, 2023

Relevant links provide real value to users because (if you’re doing it right) traffic can actually turn into customers. Link relevance measures how relevant a backlink is to your site. Keywords on a page Similarly, the keywords used on your page tell Google what the page is about. Links are the main way Google traverses the web.

How To 62

How To Google SEO Pitching 62

Buzzstream

JANUARY 9, 2019

This is my step-by-step approach to apply reciprocity on a larger scale in content marketing and guest blogging: Choose the right resources for your guest articles . This is my step-by-step approach to apply reciprocity on a larger scale in content marketing and guest blogging: Choose the right resources for your guest articles .

Content Marketing 134

Content Marketing Marketing How To Resources 134

Contently - Strategy

NOVEMBER 12, 2019

Now go forth, excel at your internship, and get your content career off to a promising start. Buffer, which offers clients social media management tool, also has a weekly podcast about all your social needs. How about posting things natively instead of trying to bring people back to your site?

Content Marketing 86

Content Marketing Marketing SEO Video 86

Katie Paine's Measurement Blog

MARCH 9, 2023

If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

Prohibition

NOVEMBER 6, 2021

Understanding social PPC for your business. Pay-per-click advertising has the potential to make or break the success of your ad campaign(s)…but only if they are the right match for your company’s objectives. With PPC for search, you pay the engine to display your ads when users input certain search terms.

Social Media 62

Social Media Media Advertising Advertising 62

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Tell us a bit about your role at Bospar and who your clients are. How did your time as an on-air reporter at CNBC prepare you for the role you have now?

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

AUGUST 6, 2019

To grow your project, sure, but mostly to serve the people you care about.”. So, how can you better your marketing? Godin hones in on why it’s important to look beyond simply selling your company, product or service to focus on how marketers can better connect with their audiences. To make things better.

Marketing 40

Marketing How To Customer Service Groups 40

PR 20/20

JUNE 4, 2020

Now, there’s an essential component to the personalization recipe that can make or break your marketing efforts: Context. With that in mind, HubSpot defines contextual marketing as a strategy based on personalizing the user experience on your website. Design your website’s user experience (UX) around each individual user.

How To 40

How To Marketing Apparel Web 40

Beyond PR

FEBRUARY 1, 2018

Each one needs an easy way to distribute his or her press release to current and new audiences to generate buzz and business for their company. Brands need audiences to find their news wherever they are — on the company website, on social media, in search engines, or even right in their email inbox. Company website newsroom.

Corporate 69

Corporate Internal International Engineering 69

Beyond PR

MAY 22, 2018

When we think of traditional media monitoring, we often think of tracking metrics like the number of media hits your mentioned in, the estimated audience for the publication in which you were featured, or even the number of times an article was shared across social media. Follow Your Competitor’s Coverage.

Media 71

Media Pitching Social Media Report 71

Rock the Status Quo

APRIL 11, 2015

He told me not to say a word, ranting at me, mocking what we had done so far and telling me to do whatever I had to do to rank on page one. I think I said three words during the entire call. I fired a brand new client last night. I fired a brand new client last night. DO A SITUATION AUTOPSY. Was it the client? The agency?

SEO 100

SEO Marketing Small Business Google 100

Sword and the Script

DECEMBER 30, 2017

The word “blog” and “blogging” really doesn’t do justice to the process. In my mind, it’s audience development that makes the year-end “best of” roundups. The short answer is ~1,000 words, but you can find a better answer by reading the post (which is more than 1,000 words).

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

MaccaPR

JUNE 1, 2016

Or, if content aggregation sites aren’t your chosen diversion, maybe you clicked on the enticing headline of a. New York Times article while scrolling through your newsfeed — only to realize halfway through that it was actually sponsored by a brand, like. I worked at KARE 11 for over 20 years as a reporter and anchor.

Brand 48

Brand Branding Storytelling Healthcare 48

Buzzstream

NOVEMBER 7, 2017

How we pitch different audiences with BuzzStream. We organise our outreach into three main categories, each one requiring a specific approach. Let’s dive into each audience, and our best tips on how to reach each one. Thus, do your research, don’t just send a press release. Lifestyle/fashion/celebrity media.

Fashion 48

Fashion Pitching Tools Resources 48

Mindful Marketing

AUGUST 24, 2018

The ad campaign featured very graphic images of the results of physical abuse, each with a specific soccer team tie-in. For instance, two bandages resembling a Swiss cross barely covered the large gash on a young woman’s bruised right cheek, while the caption read “ If Switzerland gets beaten, so will she.”

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 101

Google Nonprofit Engineering SEO 101

Remote PR Jobs

SEPTEMBER 25, 2023

But striving for perfection in an abstract means you aren’t focused on the right thing. But striving for perfection in an abstract means you aren’t focused on the right thing. Remember that you’re not going to win a Pulitzer Prize for your abstract, no matter how great it is. How many other submissions came from your company?

Conference 100

Conference Writing How To Real Estate 100

PR 20/20

FEBRUARY 7, 2019

In the words of a colleague, a change agent is “a visionary who looks beyond, brings vision to life, and successfully champions ideas forward.” Q: What are your day-to-day responsibilities as CMO at Crayon? Q: How have your previous experiences (working at HubSpot and Toast) shaped your current perspective on inbound marketing?

Marketing 74

Marketing SEO Trade Shows Technology 74

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. But reaching the right people with maximum impact? They boast dedicated audiences – readers, viewers, and listeners – offering unparalleled reach beyond your own promotional efforts.

Media 102

Media Radio Print Newspapers 102

Journalistics

JANUARY 3, 2016

If that happens, please share your story (it will help me feel like this Jerry Maguire moment I’m having was worth the effort). In the first three years of Journalistics, we published 236 posts. In the following four years, we only published 34 posts. it’s hard to justify such a dramatic decline in post volume.

Blogging 64

Blogging Analytics Google Writing 64

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. The word fringe means “the edge, the margin, the outskirts.” Observations on a company of communal stakeholders.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. But if technology can help you meet your goals, and the cost is time, not money, you might want to check out these tools (if you haven’t already) that can come in very handy for those on a shoestring budget.

Tools 99

Tools Marketing Nonprofit Mobile 99

Business Wire

FEBRUARY 21, 2017

Do not just say what the project is, explain the importance to your end audience. Don’t just tell reporters you’re opening an office in a new city, highlight the effects of the move on the neighborhood, your overall business, and the industry. Trigger words can be question words like what, how or why?

Writing 216

Writing Report How To Google 216

Buzzstream

DECEMBER 5, 2023

Then you’ll qualify them, and finally add them to your BuzzStream project – where you’re ready to take action on them. Are you trying to build your brand? Then you want to focus on being anywhere with a taste-making audience and a big reach. Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103