Barokas

SEPTEMBER 11, 2017

This year, Barokas PR has the honor of hosting a panel on Thursday, September 28, highlighting storytelling in the 21 st century and the importance of using data to garner press interest. Technology has drastically changed since the days of fax machines and floppy disks, and so has the media landscape. We’re stoked!

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Storytelling Data Local Leadership 74

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. A big-idea resource Who can put a price tag on a great idea?

Leadership 182

Leadership Reputation Internal International 182

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. It involves diving deep into audience comprehension, harnessing the appropriate resources, and embracing flexibility.

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Travel Trends Tourism Transportation 92

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Performance Storytelling integrates both analytics and creativity.

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Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

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Trends Privacy Technology Data 182

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

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Agency Strategy Communications How To 195

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

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Storytelling Data Data-Driven PR Print 74

Shift Communications

AUGUST 2, 2022

In the ongoing journey toward a more equitable world — and to guide coverage of it — a group of writers, editors, DEI professionals and industry leaders have developed a guide designed to serve as “a living resource for all journalists and storytellers seeking to thoughtfully cover evolving social, cultural and identity-related issues.”.

Corporate 88

Corporate Real Estate Communications Marketing 88

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

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Storytelling Data Data-Driven PR Print 60

PRSay

FEBRUARY 11, 2019

However, when she does get to her inbox, she goes straight for her favorite e-newsletters — which aren’t limited in subject matter to marketing and storytelling. Further — This weekly email offers hand-picked health, wealth and personal growth resources for Generation X. “I write for myself before I do anything else,” she says.

Communications 110

Communications Storytelling Analytics Web 110

Shift Communications

JULY 25, 2023

In tech, Gartner’s® Hype Cycle maps the maturation of emerging technologies. When market crowding starts, tactics like amplification and human-interest storytelling can help you pull ahead. In the media, news coverage tends to follow a similar trajectory. PR lessons from previous hype cycles.

How To 78

How To Storytelling Leadership Technology 78

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more.

Publicity 94

Publicity Ethics Analysis Data 94

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. Especially in the business world. Click Here. Social Media is Here to Stay.

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Social Media Technology Pinterest How To 120

The Hoffman Agency

MARCH 21, 2024

While the macro mood is buoyant, is Prabowo-Gibran good news for Indonesia’s technology sector? New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming.

Leadership 69

Leadership Biotechnology Policies Local 69

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What are some AI resources communicators can use to keep up to speed?

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Community Big Data Media Resources 148

5W PR

FEBRUARY 19, 2024

Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Empowering through knowledge Instead of just pushing products, become a trusted resource in the wellness market. Sometimes it’s best to let the customers be the storytellers.

Consumer 78

Consumer Industry Brand Branding 78

Contently - Strategy

NOVEMBER 12, 2020

Content is the #1 representation of your brand today, and while most CMOs give lip-service to its importance, that’s usually not reflected in the attention or resources they allocate to it. Content teams often sit two or three levels below the CMO. You need to develop a strong content strategy and point of view in the market.

Brand 145

Brand Branding Healthcare Enterprise 145

OnePitch

OCTOBER 20, 2022

The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. Highlight a unique resource. This extra piece signals to the journalist that you (and your clients) are a real resource for them. . Be a trusted resource. Be reliable.

Media 94

Media Sports Agriculture Pitching 94

ImPRessions - Crenshaw Communications

MAY 1, 2019

Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. We see this too often in technology PR. Just because a reporter or content editor has been sold on spending 20 minutes with a client as an expert resource, it doesn’t mean the story is in the bag.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. It may include a problem to be solved and a “hero” of sorts – humans (like a founder, customers or employees), or possibly a differentiating technology.

Publicity 256

Publicity Brand Branding Storytelling 256

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. 2 Rivera, K. Communication vs Communications. 2024, January 2). Communications.

Communications 52

Communications eBook System Corporate 52

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Change is hard and change is uncomfortable. ET, to discuss change and social media. Its mission?

Community 150

Community Social Media Media Education 150

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Storytelling success stories. Over the various editions, New Rules has sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars, and other resources (i.e., a free marketing course).

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Blogging Marketing Pinterest SEO 52

Critical Mention

FEBRUARY 4, 2020

Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Waxing UnLyrical

AUGUST 11, 2014

You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know. 3 TED Talks That Uncover the Secrets of Storytelling. Why:Storytelling is vital to the success of your brand because of its connection-building power. Image: Steven Depolo via Flickr, CC 2.0.

Storytelling 87

Storytelling Privacy Resources Web 87

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

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Storytelling Customer Service Travel Instagram 120

Mark My Words

JANUARY 14, 2021

Archewell is also supporting the Center for Critical Internet Inquiry at the University of California in Los Angeles, which aims to champion racial and economic justice in the technology world. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Storytelling with the Cognitive Content Hub™. The future of marketing is more intelligent and more human. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

JUNE 29, 2015

News Lab bundles Google’s most popular storytelling tools together and guides journalists through a short online course to help them make the most of the Google toolkit: Unsurprisingly, Google’s News Lab is incredibly useful to anyone creating content and telling stories. Vice President, Marketing Technology. Christopher S.

Google 60

Google Video Marketing Storytelling 60

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

wiredPRworks

MAY 23, 2022

Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!]. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

We work with many technology startups whose business seems dry and narrow on the outside, but when you scratch the surface and work to identify and shape the narrative, a truly compelling story emerges. Most startups are pressed for resources, so they should be certain of their top goals and priority messages at the outset.

B2B 232

B2B Agency Energy Media Relations 232

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Original video programs carry the downside of being extremely resource intensive, however it can often be worth it.

B2C 120

B2C Content Marketing B2B Mobile 120

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling.

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Storytelling Local Community Case Study 60