Presspage

AUGUST 15, 2017

the importance of online reputation management. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR.

Technology 115

Technology Big Data Video Data 115

Reputation Us

MARCH 19, 2021

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members. This feeling of neglect ultimately damages reputation.

Reputation 78

Reputation Financial Banking Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193

Strategy Reputation Infographics Banking 193

Shift Communications

JANUARY 4, 2018

Reputation Is Brand. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Vice President, Marketing Technology. The Fall of Heroes. Stay tuned as we look next at owned media in this series! Christopher S.

Video 83

Video Trends Media Reputation 83

PR in High Definition

JUNE 29, 2021

And actually, it’s the power of the individual that can make or break companies, especially when it comes to reputation. I was told a great anecdote recently about frozen chickens when discussing reputation with reputation lawyer Magnus Boyd for our new book, Reputation in the Round (coming soon – keep an eye out!).

Reputation 62

Reputation Reddit Crisis Film 62

Reputation Us

FEBRUARY 13, 2024

Thank you, Indiana Technology Institute of Technology for inviting ReputationUs’s President Casey Boggs to the Indianapolis Business Journal “Power Breakfast” on Monday, February 12, 2024. “We’re in a new era of connectivity in Indiana that aims to close the digital divide.”

Journalism 109

Journalism Technology Construction Financial 109

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” The post How To Protect Reputation In The Age Of Leaks appeared first on Crenshaw Communications. What’s an honest company to do?

Reputation 159

Reputation How To Employee Financial 159

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. In reputation terms, it added up to a $900 million black eye. But 2020 is different from previous years. presidential election. Rudolph Giuliani. Brand America.

Healthcare 379

Healthcare Reputation Mobile Conference 379

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. April will see the Experimental Biology, AACR and Hanover Messe conferences.

Training 100

Training Conference Technology Meeting 100

5W PR

APRIL 8, 2024

The old days of being defined by physical spaces and a reputation for complexity are fading. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Reestablishing trust The consumer finance services industry has had its share of reputation issues.

Consumer 78

Consumer Financial Ethics Banking 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Most PR teams rely on short videos, vlogs, explainer videos, and even rawer video updates for social channels as part of their toolbox. Post-ChatGPT, our jobs may get easier.

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

JUNE 2, 2021

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Skilled practitioners can seize the moment, with help from technology for metrics and scale. What is more valuable than a brand (or personal) reputation? Technology helps it scale. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Remote PR Jobs

SEPTEMBER 25, 2023

Some form of intelligent technology is already embedded in the PR industry, from the tools we use to find new audiences and monitor evolving conversations to modern media placement. Just because PR trades in relationships and storytelling doesn’t mean that technology won’t come for us too. and fear (er, so long, means of employment).

Industry 100

Industry Publicity Data Video 100

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces.

B2B 295

B2B Industry Company Case Study 295

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

MARCH 5, 2024

In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand. Signal AI said it acquired Social 360, a “reputation intelligence monitoring company” with customers in the U.S.,

Software 132

Software B2B Pitching Data 132

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Here are some B2B marketing tactics that brands should consider using on Facebook: Video thrives on Facebook Lives. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Video summaries of current blog posts are another way to ramp up video content.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Kraft/Heinz created a beautiful and empowering campaign by giving smartphones to factory workers and letting them shoot video ads celebrating themselves. Midwestern supermarket chain Hy-Vee produced a “hero” video homage to its grocery workers, complete with the original Bonnie Tyler soundtrack.

Brand 284

Brand Branding Small Business Retail 284

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. A “lessons learned” piece is also among the most versatile, and it can usually be augmented or even replaced by a video version. . Personal/Lessons Learned. Service Content.

Leadership 353

Leadership Insurance Insurance B2B 353

Landis PR

FEBRUARY 5, 2024

Additionally, AI can assist in locating the perfect influencers, crafting captivating content, and maintaining a stellar online reputation. Reputation Management: AI tools monitor online mentions and sentiments, enabling timely responses to feedback. Embrace the power of AI to revolutionize your PR efforts!

Publicity 59

Publicity Privacy YouTube Analysis 59

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 152

Survey Software B2B Pitching 152

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

2020 saw more innovation in communications tactics, especially the use of live/streaming video platforms like Twitch. It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. Livestream goes mainstream. Our work will be bifurcated.

Trends 407

Trends Communications Employee Corporate 407

Shift Communications

JANUARY 22, 2018

Dominos Pizza failed a test of skills when its employees made videos of assembling foods misaligned with food safety and health standards. Vice President, Marketing Technology. Volkswagen failed both a test of credibility and performance in its emissions standards, then failed a test of character by deceiving the world. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

Sword and the Script

DECEMBER 13, 2022

Many of the top-performing posts are from the monthly roundup post on the PR and comms technology software vendors. That roundup, and some of the reviews I’ve written, stem from the observation that the trade publications in PR don’t consistently cover technology. Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR

Blogging 161

Blogging B2B Software SEO 161

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. This time it claimed the job of network chief Les Moonves, costing Moonves his $120 million severance package and the network its reputation. Think again.

Banking 257

Banking Facebook Reputation Crisis 257

Shift Communications

JUNE 6, 2023

Let’s wait and see” is a death sentence when it comes to understanding the potential risks genAI can pose for you, and the downsides to corporate reputations and valuations will be significant and swift. GAI has the potential to make even the most realistic-looking email phishing scams look like child’s play.

Enterprise 78

Enterprise Reputation Crisis System 78

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. Typical tools include demos, explainer videos, analogies and metaphors. Hitting the Sauce.

Technology 177

Technology Comparison Case Study Privacy 177

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology.

Marketing 310

Marketing Product Launch Corporate Viral 310

Sword and the Script

MARCH 1, 2022

This sponsored post will get better placement on a site as an explainer video embedded with the announcement says on the home. My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Does reputation top profit? Short-form video.

Software 126

Software Case Study Advertising Advertising 126

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

Fortunately for Google – and maybe unfortunately for the American public – the hearing’s headlines and video bites were largely about the tech illiteracy of the Committee members. As summed up by Daniel Castro, vice president of the Information Technology and Innovation Foundation, “Google came away unscathed.”

Google 170

Google Government Privacy Crisis Management 170

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. As With Any Good PR, Reputation Management is Also Vital in the World of Blockchain and Cryptocurrency Negative news or reviews can spread quickly and impact a brand’s credibility.

Reputation 52

Reputation Advertising Advertising Education 52

David PR Group

JULY 28, 2015

Any misstep could turn into an online reputation issue within moments. We have about 50 million surveillance cameras in America, and that number is likely growing at a rapid clip as the prices for such devices falls, and they become easy to monitor with web-based technology. Whether we like it or not, we are being watched.

Reputation 40

Reputation Viral Privacy Retail 40

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Reputation Is Brand. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success.

Trends 161

Trends Publicity SEO Advertising 161

Deirdre Breakenridge

OCTOBER 5, 2016

With influence top of mind, where is the conversation about reputation & credibility? What’s the role of video and live feeds/broadcast? John cares about putting humanity first, and our stories about technology second. How important is it to verify the “source” of commentary (good or bad)? Is it about influence or impact?

Twitter 293

Twitter Community Ethics Radio 293