Landis PR

AUGUST 2, 2021

In our market, for example, The San Francisco Chronicle has recently doubled the number of writers permanently assigned to the climate beat and is rolling out numerous climate-related special features. Know your science. You don’t have to have a science degree to do environmental PR , but many reporters in this space do.

Nonprofit 119

Nonprofit Policies Resources Examples 119

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Embrace competition.

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. Any PR program that only includes media visibility is inadequate.

Agency 188

Agency Publicity Media Training Training 188

Stephen Waddington

FEBRUARY 3, 2022

Learning out loud and investigating the conditions for public relations to support innovation in organisations. I plan to investigate the contribution that public relations makes to organisational innovation, and conditions might be nurtured to promote the profession in the future. It’s a significant undertaking.

Ethics 78

Ethics Training Study Sports 78

Deirdre Breakenridge

FEBRUARY 13, 2017

Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. A Guest Post By Kelly Byrd, PR Engineer, AirPR. I hope you’ll agree it is!).

Data 146

Data How To Big Data Engineering 146

Reputation Us

DECEMBER 17, 2021

In 2022, RepUs will also support the nonprofit Wind & Oar Boat School in its mission to engage young people through the art, science, and craft of building wooden boats. public, media, social). ReputationUs and Nonprofit Association of Oregon Select Tucker Maxon School as 2022 Nonprofit Reputation Program Recipient.

Nonprofit 97

Nonprofit Reputation Crisis Management Crisis 97

Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. At that point, I could no longer resist the gravity of the innovative spirit and the team committed to advancing the practice of Communications and Public Relations.

Communications 186

Communications Marketing System Measurement 186

Onclusive

JANUARY 6, 2020

So, now we get back to this issue of control and the central paradox of public relations: How do you control a process that is inherently valuable because you can’t control it? Below, I’ll explain how you can emulate the most sophisticated marketers who are mastering the art and science of marketing ventriloquism (i.e.,

Advertising 195

Advertising Advertising Marketing How To 195

Remote PR Jobs

FEBRUARY 13, 2022

Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. Johnson: I wished I had done more internships at PR agencies in public relations. PR is not a science but an art. Read every book there is about public relations.

Pitching 147

Pitching Analytics Report Agency 147

Agility PR Solutions

OCTOBER 10, 2019

Public relations is both an art and a science. It’s the practice of creating awareness by marketing a business, product or person. Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events.

Television 68

Television Fashion Print Advertising 68

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

Mindful Marketing

JANUARY 23, 2021

Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City's Grand Central Terminal. But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus?

Education 126

Education Financial Engineering Transportation 126

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

It’s a good time for people in the public relations business. We often say that public relations is more of an art than a science, and it’s true. We often say that public relations is more of an art than a science, and it’s true. But it can still stand out.

Energy 168

Energy Measurement Media Relations Local 168

PRSay

SEPTEMBER 6, 2022

With Claire Shipman, Kay wrote “Womenomics: Write Your Own Rules for Success,” “The Confidence Code: The Science and Art of Self-Assurance — What Women Should Know,” and “The Confidence Code for Girls: Taking Risks, Messing Up, & Becoming Your Amazingly Imperfect, Totally Powerful Self.”. It doesn’t mean dumbing down the news.

Journalism 147

Journalism Newspapers Policies Writing 147

Buchanan PR

JULY 12, 2023

Writing, like public relations, is a craft. ” While these tips provide you with some guidelines, remember that writing is an art, not a science. The post 5 Simple Ways to Strengthen Your Writing appeared first on Buchanan Public Relations. It is a craft that constantly changes, improves, and develops.

Writing 69

Writing Guidelines Examples Publicity 69

Onclusive

AUGUST 30, 2017

Everyone has heard the phrase “Give credit where credit is due,” but because public relations departments have long lacked comprehensive attribution models, it’s been difficult to correlate data to success and provide actionable results. For a more in-depth look at PR Attribution, download our free eBook.

Tools 170

Tools eBook System Data 170

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

PRSay

APRIL 13, 2021

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? Or so I thought.

Telecommunications 197

Telecommunications Community Ethics Financial 197

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. From there, consider learning a data science language like Python or R. I am literally data-driven.

Analytics 143

Analytics Google Data Technology 143

PRSay

JANUARY 3, 2018

Social media will continue to create opportunities for dialogue between brands and consumers, making public relations much more valuable than when it was stuck with press agents and publicists in the dark ages of one-way communication. New ways to measure the combined impact of public relations and marketing will likely emerge.

Publicity 167

Publicity Social Media Television Measurement 167

5W PR

SEPTEMBER 13, 2019

You reply, “I practice public relations.” Public relations means different things to different people, including the word “practice.”. The first is for your company and the second to its key publics. The intended result is a public that respects and trusts the organization. The Punchline.

Publicity 68

Publicity How To Case Study Meeting 68

PRSay

APRIL 24, 2018

That teaching-learning dynamic is the substance of becoming Accredited in Public Relations (APR) through PRSA. By simple analogy, as CPA is to accounting or passing a state’s bar exam is to law, APR is to public relations. As I reflect on my 32-year career, half of it was in industry and the other half in academia.

Study 97

Study Resources Ethics Web 97

Barokas

APRIL 16, 2018

With all of the twists and turns of our industry, the art and science of media relations has remained one of the cornerstones of public relations. How does public relations play into that, and given recent revelations of inequality in the media, how should we move forward? –Constance.

Publicity 68

Publicity Local Content Marketing Trends 68

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Thus, the current media landscape offers opportunity for broad and general publications as well as niche outlets. What is Millennial Media anyway?

Reddit 159

Reddit Media Analytics Trends 159

Landis PR

FEBRUARY 7, 2022

Trade media relations is a building block – not the end game. Media relations is an art and not a science. A while back, a client swore to me that if I could get him a specific hit in a specific trade publication, he’d be hitting all his goals with the attendant buzz. 5 Tips for Nailing B2B Tech Media Relations.

B2B 52

B2B Communications Trade Shows YouTube 52

Solo PR Pro

NOVEMBER 10, 2020

Consider looking at your communications and public relations counselors this same way. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. There’s an art and a science to it. Ahem, by the way, that's against our code of ethics.). In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Reputation Specialist Michael Toebe

APRIL 11, 2022

On top of all the media and public criticism, Smith has been socked with an extensive banning as the Academy of Motion Picture Arts and Sciences decided to come down heavy and bar him from attending the Oscars for 10 years. This is a wide-reaching governance. He will also be barred from screenings the academy holds.

Reputation 52

Reputation Television Crisis Government 52

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science. They want a story tailored for their needs or unique to their particular publication; in fact, they often want an exclusive. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

The Hoffman Agency

APRIL 22, 2020

Science and art. When it comes to PR, at least, science and art are working together, brush and pen in hand. This doesn’t mean that all of public relations interactions should now take place on Twitter. More than anything else, as public relations practitioners, keep your eyes up and ear to the ground.

Pitching 36

Pitching Privacy Guidelines Twitter 36

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina.

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

NOVEMBER 9, 2017

You want to keep a publication’s audience in mind and what they might want to read about, as well as the tone and style they’d like to read it in. I often find myself pitching B2B enterprise clients creatively to lifestyle publications and vice versa. It’s a great one-two punch we can provide our clients. Rapid fire!

Journalism 0

Journalism Enterprise Travel B2B 0

Sword and the Script

JUNE 13, 2017

Content marketing is in many ways – if I can mix social science metaphors – the self-actualization of what Doc Searls & Co. See these related posts: Why Content Marketing and Public Relations Need Each Other. Some marketers have just been slower than others to recognize the change. relationships over transactions.

Content Marketing 77

Content Marketing Marketing B2B Analytics 77

Sword and the Script

FEBRUARY 17, 2018

It’s hard to find a marketing article today that doesn’t reference “data-driven” or some other related euphemism. It’s worth noting that this piece is considered commentary from a division of a company with a product that exists to crunch data – and yet it is acknowledging that marketing is still both an art and science.

Data 63

Data Technology Fashion Interviews 63

Barokas

JUNE 19, 2017

As PR professionals, the art of media relations is our bread and butter. This also means you need to dig in and make sure you are pitching the most relevant person at each publication. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages? Happy pitching!

Pitching 68

Pitching Sports Resources Report 68

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. PR measurement is not only a science — it’s an art. This is the added value of public relations. So, where’s the disconnect?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Cision

MAY 8, 2015

As public relations firms compete for an ever-broader portfolio of client business, they’re seeking out a new breed of talent to help them grow: people who can connect the dots strategically. It’s an art and a science. I worked in advertising before, and my experience in public relations has been tremendous.”.

Creativity 120

Creativity Survey Advertising Advertising 120