ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Use some of the points to create a white paper or take the byline in a different direction for a different audience.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

APRIL 12, 2018

The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest. Thought leader panels can yield a ton of useful content like white papers, videos, bylines, and blog posts.

Leadership 149

Leadership B2B Tools Conference 149

Cision

AUGUST 4, 2015

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today!

Radio 120

Radio Interviews Print Travel 120

Cision

JUNE 27, 2015

As long as there’s technology, there will be glitches–print out a hard copy in addition to providing access to an electronic version of your revised plan. Click here for our latest white paper today! Keep everyone on the same page to prepare your brand for the next threat.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. What do they want you to read? Designed by Sarah Muscarella. Christopher S.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Cision

OCTOBER 31, 2017

Download our white paper. If your brand is more active with the media, print and broadcast are extremely valuable. This isn’t just a problem for the PR industry, all business activities face the same struggle. It isn’t what you know to be true it is what you can prove. Effective PR Tracking Requires The Following.

Measurement 222

Measurement System Data Analysis 222

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. White papers. Think about that for a minute. Blog posts. E-newsletters.

Consumer 104

Consumer Print Reddit Video 104

ImPRessions - Crenshaw Communications

APRIL 26, 2016

An exec I worked with once told me he didn’t exist until he saw his name in print. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. For more on that subject, revisit this post from our Impressions blog.

Print 120

Print Advertising Advertising Survey 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. In the weeds – Particularly in the world of high-tech PR, it is easy to get trapped deep in the details when writing PR content like a byline, white paper, or a media pitch.

Agency 192

Agency Internal International Pitching 192

Cision

JULY 31, 2015

Also print out a hard copy for those people. So, print a handout. View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Make it available to key personnel. Technology crises like an unresponsive website during an online giving day are not out of the question. Images: Felix E.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

JANUARY 28, 2016

Read our free white paper! With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. Take a look at these four brands who have implemented brand journalism programs and done them well: Want to find out how to build your brand journalism program?

Journalism 120

Journalism Brand Branding Employee 120

ImPRessions - Crenshaw Communications

APRIL 8, 2016

Extract the single greatest insight from the talk and offer it to a key media outlet as an interview, bylined article or white paper. In particular, print and digital coverage often triggers broadcast interest, or a trade feature can “trickle up” to a broader business story. Blog to promote expertise.

Media 120

Media Interviews Print SEO 120

Cision

APRIL 28, 2015

It even issued full-page print ads showing how its salaries compared to average ones in the region. Try the outside-the-box content marketing ideas from our free white paper! The company followed its story with an aggressive PR campaign that invited employees to come back to the company. The public faced a trust issue.

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 100

Case Study B2B Study Marketing 100

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. When GAP put Kerouac, in khakis , in their print ads to revitalize their image in 1993, I scoffed.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. How are you sharing this content across channels?

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

SEPTEMBER 3, 2015

The report is drawn from tracking four months’ worth of social and electronic print media related to the topic, from January to April 2015. A great place to see this is in Cision’s report, The Vitals on Vaccines , which uncovers a variety of perspectives on the Measles, Mumps and Rubella (MMR) vaccine.

Healthcare 120

Healthcare Brand Branding Pharmaceuticals 120

Bad Pitch Blog

AUGUST 18, 2011

A professional association in the online industry sent me a white paper -- via postal mail. It’s a printed piece (thick stock with an even thicker cover stock). What was the white paper about? To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. White Noise Paper.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. It was a great beginning, since one week you were working with a non-fiction author about a political book and the next, a high profile novelist like Danielle Steele. But I’d also seriously travel!

Communications 253

Communications Data Local Survey 253

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 66

Marketing Survey Study B2B 66

Beyond PR

JUNE 29, 2016

It’s not surprising, then, that a new white paper from Outsell, Inc. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In Without trust, your sales funnel won’t fill with new leads. You can’t force trust, though.

Media 75

Media B2C B2B Nonprofit 75

Cision

AUGUST 17, 2015

Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Learn how to respond with our white paper! Search engines have democratized content. Did a trust issue turn into a full-fledged company crisis?

Study 120

Study Engineering Mobile Crisis 120

Sword and the Script

OCTOBER 24, 2017

A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal. 37% white papers. Print it out and mail it out to your ABM targets. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Get our free white paper! In other words, TV ads only ran when people were most apt to buy stuff.

Social Media 120

Social Media Facebook Print Advertising 120

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. Download Cision’s white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand. .

Social Media 120

Social Media Media Reputation Training 120

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. These outlets had a controlling influence on information, not unlike Dan Pink’s car salesperson.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

SEPTEMBER 10, 2015

Click here for our free content marketing white paper! . Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

Waxing UnLyrical

NOVEMBER 9, 2016

I think of printed content (published, web, social, etc.) We consider there to be five media types in general, print, TV, radio, web, and social media. We offer a free white paper detailing five key metrics. Currently, PR professionals are still in love with the concept of “storytelling.” No kidding!

Storytelling 87

Storytelling Measurement Ethics Web 87

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Skill up your brain w/ Marketing White Belt: Basics of Digital Marketing: [link] pic.twitter.com/4HqL4LZWiS — Christopher Penn (@cspenn) March 13, 2015. Robert Fine – @bobfine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Today, you most likely have email newsletters, white papers, a company blog, and a half dozen social media accounts that need content on a regular basis.

How To 52

How To Pinterest Resources Writing 52

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. We developed landing pages to generate leads - phone calls and form leads - that get pumped into its Eloqua system.

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper.

Video 40

Video eBook Viral Infographics 40

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Count to 5,” he told me, “then pull the paper away and ask them what they saw.”.

eBook 100

eBook Newspapers Writing Print 100

Beyond PR

APRIL 5, 2016

In the white paper Justifying a Media Monitoring Service , we delve into all of the ways a comprehensive monitoring service can benefit your brand. I then went into PR Newswire’s monitoring platform and searched for the same phrase over a 24-hour period and saw more than 300 media mentions from online, print, TV and radio sources.

Brand 40

Brand Branding Media Airlines 40