Landis PR

JULY 31, 2023

In a webinar hosted by PR Net , Erin Moody , VP of technology and digital entertainment at BerlinRosen , and Linda Zebian , senior director of communications and community at Muck Rack, sat down to answer this question and share their predictions for what comes next. Linda shared the example of Muck Rack’s new PressPal.ai

Communications 97

Communications Marketing Pitching Technology 97

PR Fuel

AUGUST 23, 2020

How Can Press Releases Be Used? PR press releases on newswires for journalists are important because they’re a great way to plan your upcoming coverage for events in your area. You can also organize what press releases that your companies receive based on your areas of interest.

Biotechnology 64

Biotechnology Agriculture Sports Local 64

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

And when it comes to press releases or other material published or distributed through wire services, natural language is best. Even beginners understand that a press release is pure journalistic writing that should hit on the 5Ws — who, what, when, where, why. PR agencies are always looking for good writers.

Writing 147

Writing Storytelling Pitching Creativity 147

5W PR

AUGUST 27, 2021

Additionally, there are a number of different public relations jobs across a variety of industries, from tech and entertainment to education and lifestyle. With public affairs, for example, PR professionals are required to communicate with media outlets and governments on behalf of clients. PR Specialists. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

This begins with the date selection itself – avoiding proximity to holidays and seasonal happenings, for example. From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

PR Fuel

FEBRUARY 9, 2021

Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product. Wide Distribution. Tracking Tools.

Writing 63

Writing Internal International Small Business 63

Prohibition

JUNE 2, 2023

Penguin’s Vending Machine Filled with Books Ever had to get on a train without any form of entertainment and immediately regretted your decisions? A fun campaign that had both the public and the press talking. Movie release. It’s a great example of letting a visually strong campaign communicate a message.

Transportation 62

Transportation B2C Social Media Retail 62

Sword and the Script

FEBRUARY 2, 2021

While the beginning and end of many stories can easily be detected, it’s more complex to find the boundaries in media like press conferences or talk-back segments,” said Isentia CTO Paul Russell in the announcement. If you enjoyed this post, you might also like: Press Release Pricing: How Much Does Press Release Distribution Cost?

Software 120

Software Technology Advertising Advertising 120

Cision

JUNE 9, 2016

I like to use the three E’s to determine if a story is newsworthy: Will it entertain the audience? Here’s an example of the three E’s in action. It’s more entertaining and less time consuming. If you want earned media, you need to have a newsworthy story to tell. . Will it educate the audience? Does it have emotion ?

Pitching 120

Pitching How To Brand Branding 120

Buzzstream

NOVEMBER 10, 2020

To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Like most successful press releases, this guide intends to be a clear and concise guide to showing you exactly how to craft a pitch. As a magazine journalist, I received up to 300 emails per day.

Pitching 164

Pitching Writing Digital PR How To 164

ISEBOX

SEPTEMBER 22, 2016

And for the record, we just did it again, in both a natural and if we do say so ourselves, entertaining way.). When writing your press release content, readability of the piece is pretty important if you want the reader to get past the first paragraph (and we assume you do). An example of that is right here in this content.

Engineering 70

Engineering SEO Writing Pharmaceuticals 70

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. There are examples offline and online in almost every market.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

OCTOBER 23, 2020

David Soutoul, who is responsible for leading data and innovation projects across their regional hub in Asia , partnered with us to solve several communication challenges for a very large technology client who is transforming digital entertainment across SE Asia. . Can you share examples?

Local 78

Local Analysis Measurement Data 78

Beyond PR

NOVEMBER 30, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 65

Examples Insurance Insurance Fashion 65

Bianchi Biz Blog

MARCH 6, 2023

I think these videos are beautifully produced, informative and entertaining. This also happens frequently when it comes to receiving press releases and photos or b-roll. The stories I’m most proud of are probably the videos in our EV Basics series, a run of six features (more are on the way!)

Meeting 77

Meeting Automotive Media YouTube 77

PR Fuel

MARCH 17, 2020

Your goal is to inform and entertain prospects. Nearly everyone who spends time online is in search of information or entertainment in some way or another. Some earned media examples include news stories about your grand opening or an award your business won. Content marketing has three main pros. The internet runs on content.

Publicity 64

Publicity Small Business Advertising Advertising 64

Flack's Revenge

MARCH 4, 2015

For example, conventional wisdom says not to issue press releases on a Monday or Friday, unless you are trying to bury your news. These days, this often involves using social media, and tempting buyers with informative and entertaining content. Time your Communications. Content types and Networks.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

PRSay

OCTOBER 10, 2019

The people your target audience engages with regularly, and goes to for advice and entertainment, are the people you want to consider building relationships with. Don’t think in terms of episodic press releases, but instead of an always-on campaign lifecycle that targets and engages differently at different times.

Media 80

Media Storytelling System Technology 80

Sword and the Script

JULY 25, 2017

It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Another ad. By Rotor Rooter.

Advertising 62

Advertising Advertising Viral Video 62

The Hoffman Agency

DECEMBER 13, 2023

When you decide to oust and then reinstate your CEO, a little comms planning can help avoid a descent into chaos (source: Shutterstock) Though the headlines provided nail-biting entertainment, it’s quite literally a guideline for how to fail at communications and create your own crisis in a matter of days.

Crisis 36

Crisis How To Guidelines Reputation 36

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. Attendees and PR teams can even write up interesting press releases about what happens during the campaign, leading the way for additional marketing materials. 5. It Attracts Earned Media.

Company 96

Company Marketing Social Media Analytics 96

Critical Mention

FEBRUARY 12, 2019

Today, we’re speaking to Davis about his new single “Sun & Moon”, how he uses PR and media strategy to promote his work, his insight into what it means to be a full-time artist and his thoughts on the entertainment business. I had learned my lesson in publicity with my last release, LOUD.

Interviews 91

Interviews Film Instagram Writing 91

Sword and the Script

DECEMBER 3, 2019

I have no idea if these investigations have merit, but a law firm that puts out a press release announcing an investigation looks like a fishing expedition to me. In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community.

Data 87

Data Enterprise Survey Instagram 87

Cision

APRIL 5, 2017

Entertain, while we give facts. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first. Corporate citizens have a role in the change they want to see and why a free press is essential to democracy.

Report 225

Report Media Advertising Advertising 225

Masters in Communications

FEBRUARY 12, 2022

The media can unite us, as exemplified in the days after 9/11 Diversion : Provided almost exclusively by entertainment media (television, movies, music, games), the diversion element helps us wind down, escape from our daily lives, and relax. The earliest surviving example is dated to the 35 th century BC.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 9) “Helping an organization get favorable press.”. 18) “I write and distribute press releases and get executives in front of the media.”. 115) “Advertising.”.

Employee 147

Employee Print Writing Survey 147

PR Fuel

AUGUST 7, 2018

Want to get journalists inquiries and responses with your press release? You should do the following: Plan the release with a written outline. Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan.

Writing 40

Writing How To Report Comparison 40

The Resolution Blog

OCTOBER 15, 2019

This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky. In this example, Facebook spoke to businesses by helping them talk to their customers. As a result, campaigns are often dry, serious, and?—? Key Takeaway?—?look

B2B 120

B2B B2C Facebook Storytelling 120

Buzzstream

DECEMBER 17, 2020

It’s also great for backing up why you’re picking a concept for a client as you have real data to prove why, for example, a trend-led piece on interior design has strong potential to work. For example, while conceptualising an interiors piece, the obvious angles to target are styles (Farmhouse, Boho, Contemporary etc.), Gorkana/Cision.

Digital PR 161

Digital PR Tools Pitching Film 161

Beyond PR

JUNE 30, 2016

Take WOUB, for example, out of Ohio University. employment, entertainment, etc. Download our Quick & Easy Guide to Sharing Your Press Release with the World and learn how to prepare and distribute press releases that will grab the media’s attention. Ads don’t work, but content that matters does.

Radio 69

Radio Newspapers Print Media 69

Doctor Spin

FEBRUARY 22, 2024

link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. Monitor word-of-mouth and press coverage. People search organically for information, knowledge, inspiration, entertainment, etc. Keep stakeholders well-informed.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

FEBRUARY 3, 2021

Examples of top-tier publications include: The Guardian. So if you are working on a Lifestyle or Entertainment piece, for example, you may instead be targeting pubs like these: Buzzfeed. I’ve produced an example below, to show my methods. The New York Times. However, relevance is also key so when you’re outreaching.

Digital PR 170

Digital PR Industry Strategy Film 170

PR in High Definition

APRIL 28, 2016

From VR games and entertainment to the latest VR capabilities for the enterprise , there is no question that virtual reality will become more embedded in our daily lives. An insider’s view on events and press conferences. Journalists will attend multiple press conferences and liaise with multiple brands without leaving their desks.

Social Media 54

Social Media Tools Marketing Enterprise 54

Ethical Voices

JUNE 20, 2022

Well, when you were talking to me about that before, I was thinking, I don’t know that I’ve had a difficult one and I couldn’t even think of any examples. So, he wrote a news release and wanted us to put it out. First of all, I thought why are you writing a news release? I took one look at it.

How To 52

How To Ethics Technology Course 52

NewsWhip

APRIL 28, 2021

Examples of trendjacking. Kirsty: So I know, for example, that what works in Myanmar and Bahrain will be very different to how our Johannesburg office in South Africa operates. So we can tell, for example, in Saudi Arabia, 18 to 25s are all about Snapchat, Twitter, and YouTube. Gen Z in Indonesia. Trends in digital news.

Consumer 78

Consumer Measurement Local Data 78

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. For example, I was an Online Showbiz News Reporter at OK! It’s also crucial to understand sectors when pitching pieces.

Writing 71

Writing Pitching Study Data 71

Rock the Status Quo

FEBRUARY 3, 2015

We then crafted a pun-filled press release focusing on recent college grads and announced it in May, which was good timing. For example, years ago, I had a disagreement with the owner of a large agency where I once worked. But if pressed for time (and who isn’t?) because they’re clients.)

Agency 100

Agency Advertising Advertising Twitter 100