ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities. Showing up late. Being unprepared .

Interviews 251

Interviews Media Television Media Training 251

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. Some CEOs are masters of PR – for better or worse, like Elon Musk or Marc Benioff.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

5W PR

MARCH 31, 2020

Choose a quiet space with no possibility of being interrupted by noises, family members, or pets. Do you need to speak up so the computer mic can better pick your voice up? · Don’t’ wait until the last minute to set up your background, and computer. Dress professionally, with hair neatly done and out of your face.

Interviews 113

Interviews Video Skype Conference 113

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Deirdre Breakenridge

AUGUST 26, 2014

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. I define myself as a PR generalist. The ability to marry the two is one of the great things about a PR career.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business.

Apparel 160

Apparel Construction Agency Interviews 160

Solo PR Pro

JANUARY 17, 2023

There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the right move for you? Emily Myers Duke, Pretty Creative PR.

Agency 108

Agency Travel Groups Community 108

Deirdre Breakenridge

JULY 23, 2014

When I mentor young professionals, we discuss the importance of preparing for a job interview. You may choose to research through a Google search, finding articles, accessing the website, reviewing other interesting materials and checking out social media profiles, if you can access them. 2: Plan your own agenda.

Interviews 402

Interviews Meeting Exercises Social Media 402

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats.

Media Training 282

Media Training Training Media Interviews 282

Sword and the Script

AUGUST 18, 2020

Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% say “often” or “sometimes.” Professional communicators that have worked on similar messages know these things go through all sorts of review. Why was this going to happen? Accurate and Truthful?

Ethics 101

Ethics Communications Survey Public Affairs 101

PRSay

AUGUST 28, 2018

Even in non-crisis PR situations, “now” reflects a time well before something reaches the public eye. What we choose to do or don’t do today usually involves an irreversible course tomorrow. Perhaps for those five words alone we should draw a dotted line to him as one of the founders of modern PR thinking.

Ethics 142

Ethics Meeting Exercises Course 142

PR in High Definition

JUNE 28, 2022

Some of my personal favourites include the gender-neutral shaving campaign from Harry’s and Flamingo, and Absolut Vodka’s out and open campaign. It’s easy to see why brands choose to jump on the Pride bandwagon for their campaigns. What do these excellent campaigns have in common? Why leverage Pride Month for inclusive campaigns?

Reputation 62

Reputation Community Training Consumer 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2017

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. Learn from Tom Hiddleston and choose your anecdotes wisely.

Publicity 120

Publicity Film Healthcare Storytelling 120

PR in High Definition

MARCH 31, 2022

It’s become an important conduit of communication in our professional and personal lives. Fortunately, I evaded becoming a casualty of jobfishing and joined an established, reputable, and dynamic European tech PR agency. Is it possible the PR and comms industry might have fake imposters? Choosing a European tech PR agency.

Agency 62

Agency Case Study Technology Viral 62

PR in High Definition

NOVEMBER 29, 2021

Before the advent of streaming, foreign-language TV was pushed to the fringes of British and American media, only found by those desperately seeking it out. The cultural zeitgeist in English-speaking countries has long been dominated by English-speaking film and television, with a lack of willingness to engage with foreign-language media.

Film 62

Film Travel Television Local 62

Ethical Voices

DECEMBER 5, 2022

How public relations professionals are failing and what we can do. The most difficult was a situation where I had to choose either the high road or not the high road. The most difficult was a situation where I had to choose either the high road or not the high road. The ethical threat of incivility. There’s been a few.

Ethics 78

Ethics Publicity Radio Local 78

Shift Communications

JANUARY 6, 2017

While personal resolutions will vary, although maybe not as much as you think, there are a handful of professional resolutions us PR and Marketing professionals should consider adding to (or keeping on!) Break out of your comfort zone. Whether we’re speaking out loud or writing thoughts down, it pays to be succinct.

Marketing 84

Marketing Measurement Engineering Data 84

Cision

AUGUST 11, 2015

Podcasting is an alluring medium to PR pros, marketers and communicators. The secret to success, however, is to choose a subject and format that meets your brand’s objectives. Determine what you want to accomplish first; figure out the format most likely to reach your audience; then consider these tips. Spawn word of mouth?

Software 120

Software SEO Video Education 120

5W PR

MARCH 25, 2020

As more consumers are spending more time online and on social media, digital PR has become a necessity for most brands. For many, though, the jump from traditional PR to digital PR has come with some confusing and challenging hurdles. The working goal of traditional PR is to get brands in print, on TV, and on the radio.

Radio 68

Radio Digital PR Construction Print 68

Solo PR Pro

MARCH 13, 2018

Many professionals have a hard time using their professional skills to promote their business. By failing to do PR for yourself, you are missing out on important benefits. This year, it’s time to get over yourself and do your own PR. Video marketing. Guest posts and bylines. Content Marketing.

Leadership 62

Leadership Case Study Video YouTube 62

Cision

DECEMBER 22, 2015

It ’ s a “Choose Your Own Adventure” book with ups, downs and multiple forks in the road. You ’ re in PR. Strengthen your PR foundation and get your brand back on track. I would advise all PR professionals to be sure they keep their digital skills sharp and current. Your career is never a straight line.

Corporate 120

Corporate Leadership Creativity Study 120

Konnect Agency

JULY 2, 2020

Why is negotiation important, and how can we use it as PR and digital marketing professionals? In the midst of it all, we often overlook and miss important details that can help us to a) fully understand the other person’s goals, b) figure out what makes them tick and c) get what we really want.

Social Media 91

Social Media Strategy Publicity Media 91

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Alex Munson, the newly appointed PR and Events Manager at 505 Games , joins us to discuss video game PR, the burgeoning eSports economy and his upcoming challenges.

Film 160

Film Video Community Social Media 160

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. But first I want to take a moment to tell you how it all began. Invest in your future! The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

PR in High Definition

AUGUST 24, 2020

When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Unfortunately, I’d misheard. In short, no.

Social Media 86

Social Media Media Television Ethics 86

Solo PR Pro

JANUARY 14, 2020

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. It worked out better than I could have hoped. Start Here. And…never stop learning!

Insurance 110

Insurance Insurance Banking Groups 110

Maxim Behar

SEPTEMBER 5, 2021

I happen to meet you right after the World Communication Forum in Davos, Switzerland, where you had discussions with the best PR specialists from around the world. It has happened clients to come to our office asking: "Dear Mr. PR expert, can you help me promote my product on the media?" How is the pandemic changing our industry? -

Meeting 98

Meeting Advertising Advertising Agency 98

Sword and the Script

JANUARY 12, 2021

It’s been a while since I reviewed press release services, so I set out to look online for pricing information to help them out. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. This blog is just a clever story for an incredible marketing and PR agency serving B2B tech.

Financial 89

Financial Video Survey Google 89

Scott Public Relations

MAY 13, 2019

With a wealth of data about people and groups already out there in the digital age, managing your brand helps you control what people will likely come across anyway. Choose the goals you want to achieve. Choose the goals you want to achieve. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

ImPRessions - Crenshaw Communications

MAY 3, 2017

The timing also provides a good opportunity to review the kinds of traits that create award-winning PR teams. Cultivating Habits of Highly Successful PR People. The following illustrate some habits to help any PR team excel at their jobs. The following illustrate some habits to help any PR team excel at their jobs.

Writing 149

Writing Education Pinterest Creativity 149

PR in High Definition

JANUARY 16, 2019

I just tried this and to no surprise, only one post out of the 10 was from someone I know. While not all celebrity, influencer, or brand content is ad related, I think (as a PR person particularly) it’s easy to get hyperaware and hypercritical of these often perfectly curated posts. Open Instagram and go through the first 10 posts.

Instagram 67

Instagram Ethics YouTube Social Media 67

PRSay

APRIL 18, 2024

Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. Album: Speak Now) Adapt to move forward.

Leadership 187

Leadership Storytelling Viral Banking 187

Maxim Behar

APRIL 11, 2024

Why did you choose to stay in Bulgaria? Host (Andrey Arnaudov): Good evening to Maxim Behar, whom you already know; I have known him for over 20 years. We recently calculated that we have known each other for at least 21 years. Maxim: Exactly. Hello, Andrey. It's always a pleasure to see you. This is Andrey and Maxim, unofficial.

Television 59

Television System Interviews Travel 59

Karen Freberg

NOVEMBER 30, 2018

To say the last four months has truly been one of the busiest (and most rewarding) times in my professional career would be an understatement. Our last class featured two presentations from the class about what they found during their semester long project in creating a strategic PR plan. Support of professionals as guest speakers.

Groups 66

Groups Tools Video Storytelling 66

PR 20/20

SEPTEMBER 8, 2021

This is a story about the future of PR 20/20. I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. But first I want to take a moment to tell you how it all began. Invest in your future! The Next Phase of Growth.

Financial 52

Financial Conference Agency Resources 52

PR Job Coach

NOVEMBER 3, 2010

I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. So in this hotly competitive job market, you must “stand out” and be “outstanding.” Many of these websites allow you to take control of your ‘contact card’ and choose what is displayed. People love stories.

Engineering 176

Engineering LinkedIn Google Insurance 176

Shift Communications

MARCH 10, 2016

The goal of SXSW is to bring together creative people to foster new ideas, encourage discussion, collaboration, and spur industry and professional growth. The goal of SXSW is to bring together creative people to foster new ideas, encourage discussion, collaboration, and spur industry and professional growth.

How To 60

How To Film Conference Guidelines 60