Onclusive

OCTOBER 5, 2023

Our AP Planner service gives you visibility over the complete news agenda over the next 12 months with our rich database of 120,000+ news items and events. In this episode we will talk about the importance of strategic planning for Comms and the evolution of our AP Planner product.

Video 195

Video Blogging Marketing Communications 195

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

B2B 155

B2B Study Marketing Education 155

Onclusive

OCTOBER 5, 2023

Our AP Planner service gives you visibility over the complete news agenda over the next 12 months. In this episode we will talk about the importance of strategic planning for Comms and the evolution of our AP Planner product. This is made available through our collaboration with The Associated Press.

Internal 195

Internal International Corporate Meeting 195

ImPRessions - Crenshaw Communications

APRIL 4, 2023

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy.

Retail 310

Retail Technology Mobile Consumer 310

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Product direction reveals the ability to grow and adapt.

Technology 195

Technology Comparison How To Software 195

Onclusive

JULY 13, 2021

Products: Track soundbites for a specific product to identify if you’re over indexing on specific product mentions or one product benefit over another inform earned, owned and paid campaign strategies for improved performance and product storytelling optimization. Know how well your messaging works.

How To 370

How To Biotechnology Case Study Leadership 370

PR for Anyone

MARCH 28, 2024

But baking soda isn’t the only hero in our cleaning arsenal. Section 3: Going Green with Your Clean In today’s world, it’s more important than ever to consider the environmental impact of our cleaning habits. Let’s talk about the importance of eco-friendly cleaning products.

Chemicals 130

Chemicals System Course Tools 130

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. For more on how PR turns prospects into customers , see our earlier post. In many cases they support a path to a market leadership position.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 8, 2022

But what drove me to PR was the idea of positioning companies or products in campaigns and saying that I had a hand in making them successful. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. Do these two work closely together for similar goals?

Publicity 334

Publicity Advertising Advertising Leadership 334

Reputation Us

APRIL 15, 2024

See our first article in this series on the financial benefits of managing your reputation. The company’s 2023 loyalty statistics overview show that, beyond simple transactions, loyal customers form emotional connections with brands and become advocates who champion their favorite products or services to friends, family and acquaintances.

Reputation 78

Reputation Financial Consumer Survey 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR. Three ways technology benefits PR It may sound like doom and gloom, but technology isn’t just important to PR as a means of preserving our jobs. It can also make our work better and time spent more efficient.

Technology 266

Technology Television Web Social Media 266

PR for Anyone

OCTOBER 4, 2023

Following her tenure as a CEO, Jo-Anne transitioned into the role of a business consultant and established her very own theater production company, Act III Productions. The demand for their productions consistently leads to sold-out performances! Find us on

YouTube 147

YouTube LinkedIn Storytelling Instagram 147

NewsWhip

MARCH 19, 2024

By facilitating the cohesive integration of your comments alongside our rich data and visualizations. This product enhancement further showcases our ongoing dedication to being at the forefront of impactful insights on demand. For an overview of how you can go from reactive to proactive comms, make your way here.

Report 109

Report Data Financial Web 109

PR for Anyone

NOVEMBER 28, 2023

This became Jill’s focus in life; not only rescue and adoption, but to tell the world what animals can give us and what they can add into our lives. She is now a passionate animal advocate! Find us on

Interviews 246

Interviews YouTube Instagram LinkedIn 246

ImPRessions - Crenshaw Communications

JUNE 17, 2021

Here are some key takeaways on being productive and connected to colleagues no matter your location. Come at it from a productivity standpoint and make a mutual decision about your hours. The boundary between our work and our personal lives has become blurred since we haven’t had the commute to divide the day.

How To 272

How To Employee Meeting Internal 272

PR for Anyone

DECEMBER 12, 2023

In her return to the podcast, Melissa offers her insights on personal aging, how we can get the most out of our later years, and early signs of Alzheimer’s to look for with our loved ones. Find us on

YouTube 130

YouTube Instagram LinkedIn Community 130

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Clients pay us for our recommendations, so we do everyone a service when we share them. . If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 15, 2020

At Crenshaw, we think all wins are huge, and we showcase them with our own Instagram followers. Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Showcase your product with visuals . Look at Slack, for example.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. Our CSM is responsive and helpful, making the overall user experience positive.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. Power and Associates have long been regarded as the gold standard for unbiased product and service evaluations. The Big Players Consumer Reports and J.D.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set. Awards do not stop at product solutions. Why should I enter for awards?

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

In public relations , our job is to spot, shape, and communicate our client’s story. ” Here are some classic responses: “Our people set us apart. ” “Our products are very high quality. Who doesn’t claim to have the best people, products, and value?

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

An underrated aspect of our role as PR professionals is to think about how a client’s brand is perceived not only to the writers we contact, but also their audiences. This opens opportunities beyond the conventional product or service announcements. Vertical trades are a PR gold mine. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

Like any other professional services business, we answer to clients as well as our own individual managers. These signals – feelings of anxiety, fatigue, and aggravation – inhibit my productivity. It’s easy (and sometimes comfortable) to intentionally create stress by letting tasks pile up to incentivize productivity.

Agency 329

Agency Reputation Communications Corporate 329

PR for Anyone

DECEMBER 5, 2023

Although she’s not quite 50 like our other guests, her incredible story is worth sharing. Fast forward seven years, and RB Pest Solutions has expanded to over 30 employees and they have even introduced products. Her revolutionary product, Bug Strike, was developed to combat bed bugs, a common and often costly nuisance.

Industry 130

Industry Travel Education Employee 130

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Ideally, it serves as a third-party testimonial for a company or its product, building credibility and demonstrating key product attributes. A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. They’re also an asset for industry award submissions. That sums it up nicely.

Case Study 298

Case Study Study B2B Technology 298

PRSay

OCTOBER 9, 2023

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. To become more self-aware, we need to be able to identify our emotions and recognize the thoughts we have about those emotions.

Leadership 174

Leadership Financial Employee Google 174

Stern + Associates

MARCH 6, 2024

What do the geek takeover, rethinking economies, unparalleled resilience, appreciating nostalgia while understanding our past and ensuring recognition and dignity for all have in common? They’re just a few of the memorable lessons we learned this past season on our Minds Worth Meeting podcast.

Meeting 111

Meeting Journalism Groups Technology 111

NewsWhip

OCTOBER 3, 2023

Our integration with Microsoft Teams is now live, allowing NewsWhip users to send alerts directly to both public and private channels within Teams. Our new Teams integration will do just that, allowing you to set up alerts to go directly to the place where you spend the most time.

Product Launch 97

Product Launch Data Crisis Measurement 97

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Few of these technologies or products are actually disruptive. It should be used only when AI is truly a key feature of a product or service, not to refer to a little automation. . Very few products or technologies are truly groundbreaking. Disruptive – In a technology PR context, disruption is not only overused, but misused.

Big Data 296

Big Data Technology Data Energy 296

Agility PR Solutions

OCTOBER 11, 2021

After we launched our product, Postaga, on Product Hunt, we ended up being #1 for the day and #2 for the week. That brought in a ton of traffic, visibility, and early traction for our new business. If we were to do a Product Hunt launch again for another product, this is the playbook we […].

How To 147

How To Marketing Publicity 147

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Constant lack of internet connection is unprofessional, unreliable and ultimately less productive. Find a quiet and reliable space for meetings .

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities.

Brand 323

Brand Branding eBook Advertising 323

The Proactive Report

NOVEMBER 3, 2022

Marketing is the process of promoting, selling, and distributing a product or service, or the functions involved in moving goods from producer to consumer. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. How did you get involved with this product/service?

Digital PR 246

Digital PR Reputation Employee Energy 246

PRSay

NOVEMBER 10, 2022

Today in America, we face a crisis of incivility in society and in our public discourse. In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Which acts of kindness would be a great fit for our corporate culture, our brand, our industry, our community?

Employee 146

Employee Crisis Reputation Creativity 146