Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 101

Media Relations Automotive Media Newspapers 101

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction. The idea of the Metaverse, a virtual reality space where users interact in a computer-generated environment, gained attention very quickly only a year ago but is now largely declared “dead.”

Technology 170

Technology Strategy Privacy Healthcare 170

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer. Earned Media will Require Attribution.

Advertising 272

Advertising Advertising Storytelling Media 272

Cision

AUGUST 28, 2017

“Get to the heart of what your press release is really about in the headline,” Carrie Winans, public relations officer for SmartSign says. So, I wrote a press release and sent it to the media with a photo. Simply stop in and guess the “dead weight” of the jeweler.’ Does the headline grab attention?

Writing 258

Writing Newspapers Retail Groups 258

PRSay

JUNE 30, 2021

Before witnesses had a moment to compose themselves, Fort Lauderdale Mayor Dean Trantalis, the city’s first openly gay leader and a witness to the incident, was quoted telling the already assembled media there had been a “terrorist attack” on the LGBTQ+ community. But I don’t regret my feelings. Mistakes can be costly, even deadly.

Crisis Communications 111

Crisis Communications Crisis Communications Local 111

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

PR for Anyone

JULY 14, 2021

Sharing your story allows potential clients and customers to relate with you. It’s also something the media can use in their story – your story. I taught myself a system on how to land in the media because every time my product was featured somewhere, I sold more and got more recognition and visibility.

Pitching 130

Pitching System How To Sports 130

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

FEBRUARY 20, 2024

What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. But before we dive into the summaries, here’s a quick plug for a free event I’m doing this Thursday with Michelle Garrett.

Report 106

Report Publicity Marketing Pitching 106

Doctor Spin

DECEMBER 4, 2023

And how does it relate to PR? Marshall McLuhan: “The Medium is the Message” “The medium is the message” is a phrase coined by the Canadian philosopher Marshall McLuhan in the first chapter of his notable book “ Understanding Media: The Extensions of Man.” Marshall McLuhan coined the phrase, “The medium is the message.”

Wikipedia 52

Wikipedia eBook Television Newspapers 52

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. Social media has helped to break down the siloed thinking of the past and we are seeing a much more communicative industry. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

B2B PR Sense

JANUARY 5, 2018

If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. These myths stand in the way of many executives using public relations tactics within their business, or perhaps misapplying them altogether. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Axia PR

MARCH 9, 2021

Content is vital in the world of online public relations, especially since it’s the cornerstone of all online PR efforts. Great content can elevate your company in a way that makes it just as powerful as classic public relations content, such as interviews or being a guest speaker at a major industry conference.

Conference 62

Conference Instagram Interviews Social Media 62

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Earned media isn’t always simple. That’s where the right media strategy comes in. In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

MAY 15, 2019

Had Muilenberg and his communications team been more accustomed to handling consumer pushback, more sensitive to the impact of anonymous (pilot) comments in news reports and to the social media furor, it might have framed its situation differently. All subsequent actions flowed from that broad framing of the deadly event.

Reputation 245

Reputation Airlines Automotive Software 245

ImPRessions - Crenshaw Communications

AUGUST 14, 2019

According to most people who work at PR agencies , especially tech firms, using the phone for media conversations is outdated. So how is it that most of the greatest earned media placements in my 20-year PR career have come from a connection I’ve made on the phone? They think of social media as actually social.

Pitching 149

Pitching Meeting Training Communications 149

Flack's Revenge

JUNE 13, 2019

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). It is the Russians, as they so ably proved in the last election – when they infected social media to try to influence the outcome. The last two are related, so I am grouping them here.

Wikipedia 136

Wikipedia Social Media Travel Web 136

Buchanan PR

FEBRUARY 24, 2023

And watch for a second, related blog coming: Is Organic Social Media Dead? What Elon Musk and Mark Zuckerberg Are Telling You appeared first on Buchanan Public Relations. Meta Verified users will experience increased visibility and reach in search, comments, and recommendations. Do you have a verified checkmark?

Twitter 68

Twitter Web Social Media Blogging 68

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. Perhaps none have been affected more than print newspapers.

Newspapers 178

Newspapers Industry Print Journalism 178

PRSay

DECEMBER 22, 2021

In her August 2017 comeback song “Look What You Made Me Do,” Taylor joked that the “old Taylor” was dead. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Know that fans welcome a refresh. . Know that fans welcome a refresh.

Communications 148

Communications Film Radio Reputation 148

Doctor Spin

DECEMBER 16, 2023

Here we go: Quicklinks The Halo Effect: The Power of Charisma The Halo Effect and Spokesperson Selection Over-Reliance on Positive Associations PR Resource: More PR Theories The Halo Effect: The Power of Charisma In the world of public relations , understanding and strategically using psychological phenomena can be the key to successful campaigns.

Journalism 52

Journalism Ethics Analysis eBook 52

Maxim Behar

FEBRUARY 20, 2024

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. Thanks to the social media revolution, we are in the afterlife. My company strives to convince our numerous clients that all news should appear on their social media profiles and pages first.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

OCTOBER 12, 2017

We’re also working on a Walking Dead project being developed by Overkill and Starbreeze which we don’t have a lot of detail to share on yet, but obviously a very exciting IP to be working with. What role does social media play in your day-to-day workflow? What advice do you have for those looking to start a career in public relations?

Film 160

Film Video Community Social Media 160

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” Articles, seminars, publicity, and social media updates. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. link] 3 Malik, A. 2023, August 9). Linkedin.com. 4 Evans, L.

Brand 52

Brand Branding eBook Resources 52

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

There’s so much that we don’t have perfect control of, like day-to-day media response or the climate for a marketing partnership. Let’s face it; the tactics of media relations and content generation are similar from agency to agency. So, how do we ensure we’re keeping our clients happy? Don’t oversell. Agree on KPIs.

Agency 182

Agency Banking Internal International 182

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. The Internet and social media have transformed the way people access information.

Real Estate 120

Real Estate Agriculture Local Technology 120

Communications Conversations

MARCH 12, 2019

On the other hand, Silicon Valley start-up folks have had a rough relationship with the media and the press release for years– take a spin through this old post to get a better sense. Press releases were designed, at least initially, as a way to get news out to a mass amount of media outlets with minimal effort.

SEO 125

SEO Corporate Course Banking 125

Victorious PR

NOVEMBER 28, 2022

And so, if you’re looking to take your crypto project to the next level, public relations is encouraged. Public relations is essential to spread the word about one’s business. Target the Right Media Outlets . Finding the right media outlet is essential if you are going to be using PR to promote your project.

Real Estate 52

Real Estate How To Agency Local 52

Doctor Spin

JANUARY 16, 2024

How are these popular games related to the psychology of informed minorities and uniformed majorities? And what does information asymmetry mean for public relations ? The City of Palermo. Secret Hitler. The Resistance. The Town of Salem. link] In the spring of 1987, the Soviet Union was a world of its own, and Moscow was its heart.

Wikipedia 52

Wikipedia Film Groups Journalism 52

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective. Media coverage of the golden ticket winners’ arrival at the factory gate was stellar. The Godfather, Part II (1974) – Government Relations.

Tools 170

Tools Government Crisis Public Affairs 170

Stuart Bruce

JULY 16, 2014

Blogging is dead, long live blogging. For public relations and corporate communications the two most interesting findings are firstly the continuing importance of blogs and secondly that blogging about work life and jobs is in the top 10. Content corporate communications public relations Research blogging Global Web Index GWI'

Blogging 144

Blogging Writing Guidelines Film 144

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster. Be the PR person media love to hear from.

Pitching 170

Pitching Media Product Launch Agency 170

Wadds Inc.

JANUARY 16, 2023

and a wide ranging conversation about public relations practice. Core Habits of the Masterful Public Relations Professional is a book about the character and reflexivity of public relations practitioners. Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead.

Meeting 98

Meeting Ethics Storytelling Publicity 98

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. The media aren’t interested in an approach that screams the company name and all its selling points. The media aren’t interested in an approach that screams the company name and all its selling points.

Pitching 149

Pitching Sports Print Creativity 149

Cision

NOVEMBER 15, 2016

Drop the too-long and too-confusing domain that you bought in 1999 and trade it in for a snappy, new ‘dot-media’ (.media) media) or ‘dot-agency’ (.agency) While consumer trust in advertisements and even in traditional media sources continues to decline, Twitter says we now trust influencers as much as our friends. Yep, hundreds.

Trends 120

Trends Leadership Small Business Analytics 120

NewsWhip

MARCH 21, 2023

First things first — Instagram is not dead. The rise of TikTok has prompted questions about what social media platform will be most valuable for brands in 2023, and it has even been suggested that a veteran like Instagram is going out of style. She’s funny and relatable, and her Netflix series Wednesday propelled her into stardom.

Instagram 78

Instagram Brand Branding Automotive 78

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. 5 surprises from Pew Internet's ‘Social Media Use in 2021' report. Facebook isn’t dead yet for college kids and 20-somethings! That may change the way you think about Nextdoor from a social media marketing perspective.

Social Media 103

Social Media Report Pinterest YouTube 103