Rock the Status Quo

DECEMBER 10, 2015

Put on Your Storyteller Hat. I might identify local women-owned business associations who publish a member magazine, and pitch ideas related to available funding options for minority and women-owned businesses, or the impact of gender stereotypes on big financial decisions, and how to combat them. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

The Resolution Blog

OCTOBER 4, 2019

There tends to be a lot of guesswork involved in PR because, while you can get a rough idea of how many people view a website a month or the circulation of a magazine, you don’t know for sure how many people will actually read your story. It’s essentially an ad technology that allows brands to promote their earned media by paying for it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

ImPRessions - Crenshaw Communications

MAY 31, 2016

Public relations today is largely about storytelling. Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. The term originated with the expression to “spin a yarn,” which isn’t a bad reference if you think about it.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. The VP of marketing technology authors the blog at Shift Communications ( @SHIFTComm ), Christopher Penn. Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Blogging 52

Blogging Marketing Pinterest SEO 52

Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. The magazine will celebrate its 170 th anniversary later this year. GQ: Noah Johnson ( @noahvjohnson ) has joined the new men’s fashion magazine launching in May, GQ Style, as senior editor.

Fashion 40

Fashion Tourism Media Journalism 40

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Presspage

APRIL 12, 2018

AP was an early, and substantial investor in natural language programming, a precursor technology now being perfected via Artificial Intelligence in the form of robot reporters. Brands who understand these two sides of the same storytelling coin are going to prosper. ” 4.

Company 111

Company Media Journalism Report 111

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. And after doing a thorough search, his communications people sent him to us.

Agency 98

Agency Automotive Company Mobile 98

The Awards Blog

AUGUST 30, 2019

Spotlight article in magazines or digital media. The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. You have the answers, skills, resourcefulness, and technology to eliminate the villain and save the day. Plaque or trophies for the office.

Writing 52

Writing How To Local Examples 52

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Digital and visual storytelling. #measurePR March 2018. In March, my friend and colleague Heidi Sullivan stepped in to host the chat. The key is getting started.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

The Hoffman Agency

FEBRUARY 1, 2021

The whole mentality creates a weird juxtaposition between desperately wanting to be in a magazine, but seemingly having little respect for the extremely high editorial bar to achieve it. Crafting a story that resonates with top-tier publications.

Publicity 36

Publicity How To Agency Pitching 36

MaccaPR

NOVEMBER 19, 2014

The brand’s exceptional storytelling is honest, inspiring and downright sobering. Secondly, the Always spot doesn’t just state the issue in its storytelling, it proposes an outcome, a movement for consumers to rally behind and make their own. But why does Always’ campaign work? Source: Verizon ). But critics didn’t buy it.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. Q: How did you decide on the ideal marketing technology stack? Q&A with VP of Marketing at CMI.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR Conversations

JANUARY 29, 2016

But then, this year’s theme: “Mastering the Fourth Industrial Revolution” associated the world’s elite with power and masculinity; He-Man and The Masters of the Universe seeking to control the impact of a revolution caused by new forms of technology.

Publicity 40

Publicity Ethics Creativity Travel 40

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers. Oh how times have changed.

Corporate 274

Corporate Leadership Advertising Advertising 274

MaccaPR

MAY 28, 2015

Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.” I thought, “Holy cow, you could really see that message from Space?”

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Content Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. Visual storytelling is worth a thousand words: Use it to simplify complex information. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Remember, stories are powerful.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 63

Marketing B2B Print Technology 63

Critical Mention

MAY 8, 2018

They’ve surpassed Baby Boomers as the population’s largest generation, according to Time Magazine and are also the most educated generation in American history, according to a PayScale study. They know storytelling can happen with just about any visual: a 6.5-second The fact is, millennials are altering our workforce.

Mobile 90

Mobile Education Technology Examples 90

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

Contently - Strategy

OCTOBER 15, 2020

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. We love email,” GE’s Chief Storyteller told us. “It Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Should’ve been, really.

B2B 145

B2B Trends Video Course 145

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Put on your storytelling cap and head over to my website to choose your questions! Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge !

Agency 100

Agency Advertising Advertising Twitter 100

NewsWhip

JUNE 23, 2021

Partnerships with technology | Jump to text. We’re really committed at Kivvit to adopting the most innovative technologies, data and analytics, and integrating them into our work. But the technology is relatively there. The technology, the operations and the culture that makes it all run. Talking Points.

Data 78

Data Media Analytics Energy 78

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” Copyblogger ( @copyblogger ): Offers step-by-step, actionable content.

Resources 53

Resources Marketing SEO Engineering 53

Contently - Strategy

OCTOBER 15, 2021

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. We love email,” GE’s Chief Storyteller told us. “It Interactive Tools Give Brands a Creative Edge—and Empower Buyers. Should’ve been, really.

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

JUNE 1, 2017

To them, it doesn’t matter if the other client is a celebrity or professional athlete and that is why they were on the cover of a magazine or that they were on a late night show. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

MAY 17, 2018

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Many of those images show up in magazines, newspapers and blogs, she says.

Infographics 54

Infographics Print Video Real Estate 54

Beyond PR

JUNE 1, 2017

To them, it doesn’t matter if the other client is a celebrity or professional athlete and that is why they were on the cover of a magazine or that they were on a late night show. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public.

Sports 81

Sports Agency Industry Creativity 81

Cision

MAY 21, 2015

Hosted by Chris Brogan and the rest of Owner Magazine’s staff. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. Grow your business by improving your capabilities and connections. Learn from business pros and owners just like you. 4) Brian Solis.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

APRIL 21, 2017

In public relations, the term “storytelling” has been co-opted to describe a kind of ideal standard for engaging blog posts and other content. People Magazine reports that airline staff are querying passengers at check-in on their willingness to be bumped if necessary, which is a move in the right direction.

Airlines 136

Airlines Comparison Facebook Video 136

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces.

Report 225

Report Media Advertising Advertising 225