Deirdre Breakenridge

OCTOBER 31, 2019

I did this using three key elements: good equipment, education, and editing software. If your organization only needs a camera once a year, try renting equipment from a local camera shop. Adobe Photoshop is the big name when it comes to photo editing software, but it can be expensive for a small company. Edited with Snapseed.

Software 294

Software Instagram Nonprofit Social Media 294

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 168

Report Pitching Media Survey 168

Cision

OCTOBER 6, 2016

No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.

Storytelling 308

Storytelling Local Airlines Technology 308

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. billion global market for Media Intelligence/PR software and information solutions.” Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 147

Internal International Tools Software 147

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. With Contently’s technology, editorial team, and freelance network, the tech giant was able to build a staff of writers of all races, ages, gender identities, and sexual orientations to tell great stories—and tell them right.

Case Study 80

Case Study Study Brand Branding 80

The Hoffman Agency

DECEMBER 22, 2023

As Asian tech companies rise in global stature, Western MNCs cannot afford to fall behind in APAC (image source: CES) Sustained investment in technology across select Asian markets has made the region an innovation force to be reckoned with: it now accounts for more than half the world’s patents , according to the International Monetary Fund (IMF).

Government 36

Government Local Technology Transportation 36

5W PR

MAY 30, 2023

They can also collaborate with local tourism boards or other businesses to create packages and promotions that attract visitors. Technology Upgrades Investing in technology upgrades can help businesses and summer travel locations handle the increased demand during the summer rush.

Tourism 97

Tourism Hotels Travel Meeting 97

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous.

Technology 60

Technology Content Marketing Social Media Facebook 60

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. The software developer is becoming the linchpin in more and more business plans. The Rise of the Software Developer. Many want to promote their companies and technologies as cool for programmers.

Software 120

Software Enterprise Groups Course 120

Critical Mention

JUNE 29, 2018

Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. Matt: The brainpower and energy needs to flow through the engineering department to produce software. Q: What’s the technology behind the platform that you find the most interesting?

Engineering 97

Engineering Interviews Media Software 97

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

PR in High Definition

SEPTEMBER 27, 2021

As the days get shorter, darker and busier technology has the power to make our lives easier, but also the capacity to make them infinitely more complicated. The initiative was widely criticised by child privacy campaigners, which led to Apple indefinitely postponing the launch of the software earlier this month.

Privacy 62

Privacy Technology Social Media Software 62

The Hoffman Agency

SEPTEMBER 18, 2023

Photo courtesy of NVIDIA SEMICON Taiwan, the local semiconductor industry’s annual flagship event, recently concluded, leaving attendees with the latest technological advancements and a growing emphasis on talent incubation. The key is to deliver a consistent message while demonstrating understanding of local uniqueness.

Brand 36

Brand Branding Local Engineering 36

Barokas

JANUARY 29, 2019

It was inspiring to see the growth of the conference over the previous year, and the community that has formed around a common goal of inspiring, connecting and accelerating the growth of women in technology. Here are a few nuggets that stood out to me: You don’t have to be highly technical to start a technology company.

Software 97

Software Technology Engineering Conference 97

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Mindful Marketing

MAY 7, 2023

You might turn to someone who knows the local area well, eats out frequently, or has discerning taste. Marketing technology guru Shelly Palmer has compiled a list of companies using virtual influencers to build their brands, which includes many notables such as Alibaba, IKEA, League of Legends, Lux Shampoo, Pacsun, and Puma.

Technology 95

Technology Advertising Advertising Consumer 95

Bianchi Biz Blog

MAY 22, 2023

I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center. During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories.

Automotive 75

Automotive Meeting Report Real Estate 75

Presspage

DECEMBER 26, 2017

Then, in 2008, I returned to the accounting profession as the receivables coordinator at American Ring; 10 years later I continue to work for them as the Director of Business Technology and Intelligence. NAVUG is one of the Dynamics Communities that are named for the Microsoft software they represent. Community was my linchpin.

Community 115

Community Software Education Web 115

Sword and the Script

SEPTEMBER 24, 2019

An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision. The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation.

Agency 63

Agency Software Enterprise Marketing 63

The Hoffman Agency

OCTOBER 4, 2023

I discovered a city of many faces – where there’s everything from skyscrapers serving Singapore slings to hawker centres bustling with locals. So, I’ve been using the Google Translates camera feature A LOT to navigate the local cuisine. It connects the dots and spreads investment across markets like Indonesia and Malaysia.

Travel 36

Travel Local Software Technology 36

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I’m intrigued by how automakers are trying to make new vehicle technologies relatable to the average new car buyer. Finish this sentence: If I am not reporting, I am ….

Automotive 86

Automotive Meeting Media Pitching 86

Presspage

JUNE 26, 2018

The software also enables users to post readily to social media, extending the reach of Viking News, as Del Mar’s site is called. There’s a video on the sound recording technology program’s final recording for spring semester , as well as an article on spring commencement. The school produces a wide range of content.

Community 88

Community Newspapers Education Resources 88

Cision

NOVEMBER 16, 2015

Jim Meyer, VP of lead generation software platform eTrigue says that campaigns with granular segmentation oftentimes perform as well as broader campaigns. Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels.

Measurement 120

Measurement Resources Technology Examples 120

Cision

AUGUST 10, 2015

Use Voice Recognition Software. Voice recognition software has come a long way recently with the integration of “Siri” into Apple products, Google’s “Google Now,” Microsoft’s “Cortana,” and Amazon’s “Alexa.” There is a lot of time to be gained by using voice recognition software. Use Note Taking Software.

Software 120

Software Mobile Video Examples 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A fintech darling, SoFi has grown rapidly, exceeding $4 billion in student loan and mortgage refinancing and building a reputation among millennials by hosting local-market social events for customers across the country. It was beset with not one, but many reputation scandals this year, and the crisis isn’t yet over.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. It takes patience and skill – and the right kind of tools and technology. #4

Storytelling 60

Storytelling Local Community Case Study 60

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. DarwinAI applied explainable AI technology to build new ways to identify COVID-19 infections faster.

Healthcare 52

Healthcare Small Business Resources Data 52

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum…. all 210 U.S.

Industry 86

Industry Media Technology Employee 86

wiredPRworks

JUNE 10, 2020

According to the Entertainment Software Industry, 2018 was a record-breaking year with total video game sales exceeding $43.4 Yappa has impressed us with its platform and technology and we think it will be a hit with passionate IGN fans across all English-speaking territories globally.”. Video Game Industry Statistics. How about you?

Video 52

Video Local Tools Conference 52

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. LiDAR is a perfect example.

Meeting 78

Meeting Automotive Media Technology 78

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. It’s really a new challenge for me.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

Shift Communications

SEPTEMBER 12, 2014

With the technology tools available to PR pros updating and evolving every day, letting yourself get too comfortable with your current toolkit is like asking to get left in the dust. Play around with new features rolled out on your software platforms and social media networks. But this isn’t the time to sit back and watch things roll.

Agency 136

Agency Software Industry Local 136

PR Fuel

JUNE 11, 2020

For example, if you have created an innovative software product to help businesses in the tech industry, you may want to distribute your news to media which covers technology. Reporters always like to run “local kid does well” stories. This can be done by geography or area of interest.

How To 98

How To Newspapers Analytics SEO 98