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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Here’s a roundup of other news and links from the world of PR technology.

Software 121
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Re-imagined Detroit Auto Show Offers Auto Suppliers Opportunities to Showcase Their Technologies

Bianchi Biz Blog

Automotive and vehicle technology suppliers: The Detroit auto show is back. The reconfigured and revitalized show will feature a blend of hands-on automotive activations, traditional vehicle exhibits and its expanded showcase of automotive innovation and technology, AutoMobili-D. Supplier Opportunities.

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'But you already have a CRM!'

Presspage

Technology developments Presspage has been around for 15 years already. 15 Years of continuously innovating on PR and IR technology and improving the workflows for PR and IR teams means that we have a robust, feature-rich and very mature product. We wanted to tackle the issue of having to do double work in different local teams.

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11 Top Reasons to Write a Press Release for ESG

Newsfile

It’s no wonder then that many businesses choose to write a press release about ESG news. Write a Press Release About 11 Newsworthy ESG Topics Forbes reports that businesses that invest in ESG outperform others and have higher market values. ESG Investment is expected to more than double over the next three years.

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The Top Industries That Benefit From Hiring a PR Company

PR Fuel

Maybe you just started using new technologies in your dental office? Technology. Another industry that can benefit greatly from distributing press releases is the technology industry. Let’s say that your company is releasing new software. It could also result in local businesses getting in touch with your business.

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Behind the Headlines With Al Comeaux

Cision

No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.

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Meet the Media: Doug Newcomb, Freelance Automotive Journalist  

Bianchi Biz Blog

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!