Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

FEBRUARY 2, 2022

Thanks to modern CRM tools for PR like Onclusive, you can now organize all of your relationships, communications and assets in one place. local time. This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology.

Pitching 195

Pitching Data Technology Storytelling 195

The Proactive Report

JUNE 18, 2021

There are many social media management tools you can use to do this – I prefer [link]. That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

NewsWhip

OCTOBER 23, 2020

As the regional agency hub, we created a more thorough reporting structure and defined the most important tools and metrics to report back on. This combination of processes led the way to better metrics-tracking consistency, a more efficient KPI measurement and a more insightful coverage performance analysis. Can you share examples?

Local 78

Local Analysis Measurement Data 78

NewsWhip

JANUARY 26, 2023

Sean deGroot, Manager, Communications Measurement & Insights at McDonald’s knows this all too well. There are several ways media monitoring tools can be meaningful to a brand like McDonald’s, but there are a few areas the team specifically likes to focus on.

Communications 78

Communications Local System Data 78

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. For PR professionals, this emotional impact and storytelling potential are invaluable tools.

Radio 74

Radio Television Media Local 74

Cision

OCTOBER 5, 2016

With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Livestreaming is simply video that streams for people to watch as it’s being recorded.

Trends 319

Trends Content Marketing Brand Branding 319

The Hoyt Organization

APRIL 23, 2024

When setting goals, make sure they are specific, measurable, achievable, relevant, and time-bound (SMART). For instance, if you are a non-profit focused on education for underprivileged children, partnering with a local business like a bookstore can help you amplify your message and gain more support for your cause.

Strategy 80

Strategy Nonprofit Social Media Leadership 80

Prohibition

AUGUST 22, 2023

Email marketing for retail success Email marketing remains one of the most effective tools for driving sales in the retail industry. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers.

Retail 62

Retail Marketing Measurement Product Launch 62

Stephen Waddington

JULY 3, 2020

As lockdown measures ease organisations are taking stock of what they have learnt from the last 12 weeks, to see if there is anything they can take forward to make them more efficient. Community and personal wellbeing We have a new appreciation of each other, of our local community and of our keyworkers. We miss our local.

Local 126

Local Community Measurement Video 126

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

Cision

NOVEMBER 12, 2015

Even though video will account for 80 percent of all consumer Internet traffic by 2019, some businesses are still hesitant to use this powerful content marketing tool. Do You Have the Right Tools? You can also choose from several video-making tools like Camtasia , Magisto , Videoshop and Distill. . Measure ROI.

Video 120

Video Strategy Marketing YouTube 120

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. What are the most important PR and marketing tools for this kind of product?

Communications 253

Communications Data Local Survey 253

Stephen Waddington

MARCH 29, 2020

Tyneside Council has seconded eight staff to help with demand at our local Bay Foodbank in North Shields , Newcastle. Please support seek out and support your local organisation. Please use Twitter and messaging tools such as Facebook Messenger and WhatsApp with care. Demand for food banks is on the rise.

Crisis 167

Crisis Government Privacy Sports 167

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. How will you measure success? AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. How Can SMBs Measure Success? If it’s simply awareness, impressions are easy to measure. for every $1 spent on earned media coverage.

Small Business 245

Small Business Media SMB Pitching 245

Burrelles Fresh Ideas

JANUARY 16, 2024

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. Contact us here for more information on how we can help with your monitoring and measurement needs.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

PR Fuel

SEPTEMBER 2, 2021

You can also take advantage of software tools to determine a press release website’s ranking information. Remember to check if they offer more localized distribution channel options. A reputable press release distribution service should have a way to measure your progress and offer you meaningful data from your efforts.

Software 102

Software Measurement Reputation Meeting 102

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Social Media as a Two-way Communication Tool During Crisis. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 75

Marketing eBook Case Study Measurement 75

Stephen Waddington

MAY 19, 2020

That means adapting using tools such as social distancing, track and trace apps, and personal protective equipment. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Google has published a tool to help understand search trends during the crisis. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 68

Marketing eBook Case Study Measurement 68

PR Fuel

DECEMBER 28, 2021

You can send it to media outlets, bloggers, and local news outlets in the hopes that they’ll cover your news. You upload your press release and then select what services and tracking tools you want to be included. If the website is quality, it will have more effective and user-friendly tools. Crisis management.

Engineering 100

Engineering Crisis Management Writing Tools 100

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 60

Marketing eBook Case Study Measurement 60

Stephen Waddington

APRIL 23, 2020

Release: protective equipment, social distancing, testing and tracing, and supported isolation We understand the tools available to release the lockdown and the effectiveness from the response of different counties around the world. The crisis has widened the socio-economic gap in society. It is clearly not a sustainable solution.

Government 132

Government Crisis Exercises Retail 132

Shift Communications

MARCH 30, 2015

Think about what things hospitals measure in terms of marketing. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase. One way to measure this is by returning visitors from social media channels.

Healthcare 60

Healthcare Analytics Google Local 60

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Presspage

MAY 19, 2017

Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand. A major step in securing a unified brand look and feel is using the same tools and platforms throughout the whole organization. A win-win situation for everyone involved!

Corporate 68

Corporate Brand Branding Guidelines 68

Cision

NOVEMBER 1, 2016

I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. The PESO model involves measuring and analyzing your results. URL shortening tool and UTM parameters. My Boss Only Wants Media Placements. Let’s talk about this honestly, shall we?

How To 120

How To Software Analytics Google 120

Buzzstream

NOVEMBER 28, 2023

Link relevance measures how relevant a backlink is to your site. There’s no set scale for link relevancy and we don’t know exactly how Google measures this either. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”. What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. PR slow to adopt an integrated tool stack 11. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves.

Government 103

Government Education Print Ethics 103

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). Sounds familiar? I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. Meet people where they are. Take the politics out of it,” she said.

Social Media 117

Social Media Conference Media Corporate 117

Communications Conversations

MAY 15, 2018

In the last year alone, they’ve added user profiles, expanded ad options and improved measurement tools. For example, locally here in MSP, people like Greg Swan, Holly Spaeth and Nathan Eide are most likely Reddit users. Oh, also: Reddit is continuing to make its platform better. The answer is complex.

Reddit 76

Reddit Brand Branding Web 76