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Measuring the Success and ROI of Your Press Releases | Business Wire Blog

Business Wire

Press releases have long been regarded as indispensable tools for circulating important news and information. What metrics are important for measuring your results? A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

There are three simple ways to measure the value of PR this year. Advanced tools like Muck Rack, Critical Mention and Hootsuite can examine articles and social media posts to provide a sentiment score. The post How To Measure The “Hidden” Value Of PR Work: Contextual Value appeared first on Crenshaw Communications.

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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Webinar Speakers.

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5 best tools to measure Share of Voice

Awario

Simply put, Share of Voice measures your brand awareness and compares it to your competitors’. If you’re familiar with competitive analysis, you know about Share of Voice. This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors.