ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323

Local Pitching Print Interviews 323

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. You can also research past event coverage, taking note of which media contacts have covered the event in previous years. The bread and butter of B2B PR ?

Media 294

Media Trade Shows Travel Interviews 294

Public Relations Sydney

SEPTEMBER 12, 2018

However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney.

Local 69

Local Strategy Media Pitching 69

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Media training is essential for anyone who will be in contact with or in the press. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Next week in our blog series, we’ll discuss contact database, campaign management and reporting capabilities that can support PR and communications success at the highest level.

Media 370

Media Comparison Software Enterprise 370

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Outlet name.

Media 104

Media Radio Local Tools 104

Presspage

JULY 25, 2023

Responsiveness is key, so you don't overlook valuable inquiries or miss the opportunity to engage with your contacts effectively. Presspage's new CRM is a comprehensive contact relationship management system that streamlines the management, targeting, and engagement of your press and investor relations.

Media 78

Media System Analytics Privacy 78

The Hoyt Organization

JANUARY 25, 2024

Your website should provide clear navigation, fast loading speeds, and easy access to information about your products, policies, and contact details. Invest In Local SEO Local SEO refers to enhancing your online visibility to connect with customers in your geographical area.

Strategy 96

Strategy Brand Branding SEO 96

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. Media database tools typically include the journalists’ email addresses and contact details. Finding them can be a challenge.

Digital PR 62

Digital PR Report How To Pitching 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. It’s all in the approach.

Privacy 294

Privacy Media Telecommunications Conference 294

PR for Anyone

APRIL 21, 2020

Part One of ‘Public Relations Management First of all, you have to think about your local market. That being said, there is a huge opportunity to stand out locally. But start really watching your local news. You need to spend time on Google and concentrate locally. That's being newsworthy. Searching for it isn’t hard.

Industry 189

Industry Local System Google 189

5W PR

JULY 21, 2023

Engaging with customers through social media, email newsletters, and other communication channels can help maintain regular contact and provide exclusive offers. Emphasizing local and social responsibility Variety stores can differentiate themselves by emphasizing their local presence and social responsibility.

Retail 78

Retail Local Consumer Community 78

5W PR

OCTOBER 11, 2023

This makes PR professionals a memorable and appreciated contact. Global and international PR networks Networking isn’t confined to local or national boundaries. When a crisis occurs, especially one with international implications, having contacts in various regions can be critical for effective crisis management.

Publicity 103

Publicity Internal International Resources 103

Presspage

NOVEMBER 29, 2023

Our “old” CRM solved many issues for PR and IR professionals, such as managing their contacts, creating distribution lists, subscription management and showing engagement statistics. We wanted to tackle the issue of having to do double work in different local teams. Do easier mass contact management.

System 78

System Software Technology Privacy 78

Cision

APRIL 24, 2017

millions contacts at its fingertips. Gained unprecedented access to contacts outside its immediate market. I have personal connections with local journalists, but as my business expands nationwide, Cision empowers me to reach new audiences and build new connections with influencers,” said Butler.

Meeting 177

Meeting Case Study Study Local 177

PRSay

JUNE 3, 2020

Letters to your local paper remain impactful. Reach out to local synagogues, churches and mosques. Contact LGBTQ organizations in your region. Contact academic leaders. Video and conference calls are important tools for having courageous conversations today about how things are in your hometown. Continue to engage.

Local 156

Local Community Conference Writing 156

PRSay

MARCH 18, 2020

At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. We’ve been talking to our key media contacts to find out where things stand, how they’re feeling and what’s in store.

Resources 214

Resources Pitching Television Radio 214

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. They asked us to wait and stay in contact. We tried to contact its top management but we did not receive a response.

Ethics 158

Ethics Banking Pitching Analysis 158

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Last year 13,000 contacts were made via the app as well as 22,000 in-app messages sent between attendees.

Mobile 63

Mobile Transportation Automotive Policies 63

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. Please contact us at [email protected] or call us directly at (Phone Number) so we can assist you further. This means that one of the first things potential customers will do is look up your business online.

Policies 95

Policies Construction Reputation Privacy 95

PR Fuel

MAY 12, 2022

Send an invite to local news agencies, and you could get a significant boost in publicity if they come along and write news about your business. They are ideal for your local media contacts. They are suitable for local media outlets too, but overall, they have a broader reach. Charity Events. Informational Workshops.

Media 104

Media Local Tools Report 104

Cision

APRIL 10, 2015

Local members of the media are on the lookout for attention-grabbing area news. While national journalists are frequently inundated with pitches and story ideas, local media contacts often crowdsource or turn to social media to find what is trending in their neighborhoods. Accessibility.

Community 120

Community Local Pitching Social Media 120

PR Fuel

MAY 31, 2022

Include contact information, whether an email address or mobile phone number. It’s best to coordinate a visit with a national story so that a local outlet can give it a local perspective. Local news outlets always appreciate featuring local stories rather than using national content.

Crisis Management 100

Crisis Management Crisis Local System 100

Contently - Strategy

FEBRUARY 3, 2022

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Make sure to place the contact form above the fold. Target lower-competition, higher-volume keywords.

SEO 132

SEO Google Internal International 132

The Proactive Report

JUNE 18, 2021

That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. Most prospective customers have done 70% of their homework by the time they contact a company to make a purchase. Alignable has local groups you can connect with. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

PRSay

FEBRUARY 8, 2021

Growing food insecurity — This is an opportunity to elevate stories of individuals or organizations heading local initiatives to feed people in their communities, addressing food deserts often found in BIPOC communities or organizing community food gardens.

Media 158

Media Policies System Pitching 158

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. Primarily, databases provide a source of contacts (and methods to contact those contacts) that create content around a subject and exert influence by way of audiences.

Small Business 245

Small Business Media SMB Pitching 245

Landis PR

APRIL 29, 2024

Direct contacts with customer are appreciated: Finnish society all in all is very flat, decision makers are close to the citizens. A good place to connect and meet contacts. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 59

Radio Pinterest Television Government 59

PRSay

JUNE 15, 2020

Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community. You may get more bang for your buck donating to local organizations. Better yet, create an advisory board that meets quarterly to discuss local community involvement. Support LGBTQ charities. Designate an LGBTQ liaison.

Consumer 109

Consumer Travel Local Community 109

Doctor Spin

MARCH 1, 2024

I would try to make direct contact with organisations that have PR functions. I would try to make direct contact with organisations that have PR functions. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. But where should you look?

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

APRIL 11, 2016

Knowing your target audience is important, but pitching the right contacts is what ultimately leads to winning major publicity. With access to in-depth media contact profiles, the School of Audio Engineering landed multiple local TV segments from Nashville to San Francisco. With nine campuses across the U.S.,

Media 120

Media Engineering Pitching Local 120

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. Today most media tours aren’t exactly like that. Overprepare.

Media 207

Media Meeting Interviews Film 207

Burrelles Fresh Ideas

AUGUST 2, 2023

Related read: The Power of Great Storytelling and Why it’s Crucial to PR Pros Local relevance and community engagement benefits Broadcast media, particularly local television and radio stations, maintain a strong connection to their communities. Contact us here for more information and to discuss your specific needs.

Radio 74

Radio Television Media Local 74

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Usually all their contact information comes up including email address and phone number.

Social Media 167

Social Media Media Local Pitching 167

Stern + Associates

MARCH 17, 2023

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

Media Relations 106

Media Relations Media Storytelling Report 106