ImPRessions - Crenshaw Communications

MAY 15, 2020

Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

PR in High Definition

MARCH 24, 2021

Finally, Amazon opened its first checkout-free supermarket in the UK this month in West London, paving the way for a new kind of retail experience. Thanks camera and sensors, or as its aptly named, “Just Walk Out” technology, shoppers are able to simply pick up the items they want and walk out without the need to pay at a check out.

Trends 96

Trends Retail Automotive Google 96

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Shift Communications

JULY 10, 2017

This is also where coverage in trade publications may be more impactful than business press (generic publications like the Wall Street Journal or New York Times); if an executive faces a particular problem, they’re more likely to be thinking of possible solutions in a trade publication than in general business press. Christopher S.

Publicity 132

Publicity How To Retail Engineering 132

Cision

FEBRUARY 3, 2017

Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120

SEO Creativity Mobile Journalism 120

PRSay

NOVEMBER 21, 2022

Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live. In my mind, the two are integrated,” she said. “I

Leadership 60

Leadership Conference Retail Storytelling 60

Deirdre Breakenridge

SEPTEMBER 25, 2017

Some of our fellows are working on ideas in retail, cryptocurrency and logistics with the potential to be major businesses – but we also have fellows who are writing novels about tech. Journaling. I started to embrace journaling a couple years ago, but I find that during my structured sabbatical, it’s one of my most powerful tools.

Writing 171

Writing Journalism Travel Meeting 171

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. What is fascinating is how certain sensor technologies are reaching beyond automotive. How long have you been in journalism and how did you get started?

Meeting 78

Meeting Automotive Media Technology 78

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials.

Automotive 65

Automotive Web Meeting Media 65

ImPRessions - Crenshaw Communications

MAY 18, 2017

Creating better relations between PR and journalism begins with PRs getting acquainted with the work of journalists in industries relevant to their clients. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. Sounds premature, but who knows?)

Media 212

Media Pitching Report Interviews 212

Sword and the Script

FEBRUARY 1, 2020

Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. The answer seems to be a fairly solid “no” – according to reporting by Nat Ives of the CMO Today section of the Wall Street Journal. Image credit: Unsplash.

Sports 113

Sports Advertising Advertising Survey 113

Stern + Associates

SEPTEMBER 20, 2022

True inclusive leadership isn’t just inclusiveness for the sake of inclusiveness,” says Wooten, who is co-author of the Wall Street Journal, USA Today and Publishers Weekly bestselling book “ Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership ” (McGraw Hill, April 2022).

Leadership 62

Leadership Crisis Management Crisis Financial 62

Communications Conversations

JUNE 28, 2018

So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? The move to the Timberwolves & Lynx came very unexpectedly.

Sports 113

Sports Travel Television Agency 113

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. As an example.

Media 202

Media Storytelling Technology Data 202

Cision

JUNE 21, 2016

Jessica Van Eyck, a recruiter for Vaco Memphis – which offers consulting, contract and direct hire solutions in the areas of accounting, finance, technology, health care, operations and administration – confirms that it’s imperative that candidates have an online portfolio, especially those in the creative industry.

Brand 189

Brand Branding Real Estate Tourism 189

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

SEPTEMBER 22, 2016

For example, are “brick-and-mortar” retailers’ marketing efforts aligning with the shifts in consumer behavior? One thing most people don’t know about me is…I have authored two books and many journal articles. This enables marketers to research needs without relying on survey data or other types of data collection methods.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Solo PR Pro

MAY 1, 2018

The question of how to sell professional services is an enduring one whose answer is being changed by technology. Good: I work with retailers on merchandising. Harness tech — Technology has made markets broader. Were they the pre-IPO communications specialists of choice to Northern Virginia technology firms?

How To 40

How To Case Study Technology Conference 40

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Because many store locations are in close proximity, it can be a win-win for both retailers. Follow her at @prnsmallbiz for tweets about small business marketing trends. .

Small Business 74

Small Business Local Marketing Guidelines 74

Bianchi Biz Blog

APRIL 4, 2022

While there is a focus on retail EV ownership, we also have fleet and commercial coverage, future autonomy tech, and really anything that is interesting that isn’t straight petrol or diesel power. How long have you been in journalism and how did you get started? Current properties include EV Pulse and FlatSixes.com.

Groups 97

Groups Meeting Automotive Media 97

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. How content could become even more critical. ” Clay said.

Privacy 124

Privacy Google Advertising Advertising 124

MaccaPR

AUGUST 31, 2016

Historically, a breast pump was a retail purchase decision. The Medical Alley Association , Minnesota’s only health technology trade group, wanted to create a new brand identity for the 32-year-old organization – and ultimately propel the organization as the engine to drive global health innovation. Image Sources: Mpls/St.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. I have a consumer PR background and still harbor a love for classic brand marketing PR, but I transitioned into technology many years ago. If so, what do you love/hate about it?

Agency 100

Agency Advertising Advertising Twitter 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports. To its credit, the company responded quickly in the wake of the Journal story.

Reputation 165

Reputation Apparel System Corporate 165

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

For the once-promising biotech startup, 2016 was the year that things fell apart, following fresh repercussions from revelations that started late last year with an investigative report in The Wall Street Journal that questioned its claims. The fall of Theranos was particularly dramatic because it was in many ways a victim of its own hype.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202