Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

PRSay

APRIL 9, 2024

Comms pros can find more resources on the topic here. Further discussions inspired a first-of-its-kind guide titled “ Tackling Misinformation: The Communications Industry Unites ,” a collection of perspectives, data points, analyses and resources that PRSA released on April 8. Human behavior contributes to misinformation,” he said.

Education 95

Education Resources Interviews Study 95

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. You can download a copy of the report from the AI in public relations resources page on the CIPR website. Today’s report cements that thinking,” said Valin.

Publicity 126

Publicity Ethics Government Policies 126

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Thought leadership pieces penned by company executives or industry experts establish the brand as a trusted source of knowledge.

Company 78

Company Product Launch Resources Employee 78

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 156

Journalism Public Affairs Ethics Technology 156

PRSay

AUGUST 8, 2023

Ivan Pollard, who leads the Marketing & Communications Center at The Conference Board, said artificial intelligence technology “will transform the workflow in all areas of the marketing and corporate communications disciplines.” He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

Study 78

Study Communications Conference Survey 78

PRSay

MAY 7, 2021

While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. Similarly, those in leadership need people that will challenge them (positively) and provide strategic counsel.

Education 122

Education Technology Policies Leadership 122

The Stalwart Blog

DECEMBER 25, 2019

Kevin : So through that line of thought, you know, I really have started to take more of a leadership role in client organizations and serve as a fractional chief strategy officer or part-time idea guy for CEOs who are dealing with problems of a critical nature. David : Right. Which is one of the things we have in common? Kevin : Always.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Sword and the Script

AUGUST 14, 2018

For example, the top challenge, “staffing and resources” gleaned just 28% of the votes globally. 10 Fundamentals for Successful B2B Media Interviews. 6) Technology that will change reporting. 26% said “better and cheaper video production technology;”. 7% said “voice recognition and activated technology and assistants.”.

Survey 102

Survey Report Media B2B 102

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. With so many sessions, events, parties – what tools/resources do you recommend attendees use to find what might actually be interesting/relevant to them? Julie Frey.

Interviews 60

Interviews Conference Creativity Community 60

Cision

NOVEMBER 30, 2017

By keeping our scope narrow, we can consistently provide resources for a very specific audience: those who run marketing and communications departments or otherwise manage marketing and communications tasks, from the CMO all the way down to the PR intern. Overview of Your Company And Blog/Resources Sections. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 127

Trends Pitching Twitter Nonprofit 127

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. What sounds familiar?

Leadership 40

Leadership Survey Enterprise Conference 40

Deirdre Breakenridge

MAY 24, 2016

There are several factors to consider before your dive into podcasting, especially when you know every media initiative takes precious time and resources. Are you trying to educate listeners and use your podcast as a thought leadership platform? Will you capture your audience’s attention so that they become your loyal podcast fans?

Energy 190

Energy Mobile Community Measurement 190

Barokas

APRIL 16, 2019

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. There are countless technology companies that have grown slowly, or not reached the billion-dollar mark, but will still stick around for the long haul. They dream big – and aim high. Everyone wants to be a unicorn.

How To 102

How To Crisis Internal International 102

ImPRessions - Crenshaw Communications

MAY 22, 2018

Wired describes itself as covering the intersection of technology, science, art, and culture. Industry insiders respect the credibility of trade journal reporting and use it as a valuable resource. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

JULY 19, 2016

Technologies and platforms come and go, but one thing remains constant: the relationships you make. In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. But technology does facilitate communication and branding.

Real Estate 120

Real Estate Agriculture Local Technology 120

Ethical Voices

APRIL 3, 2023

The good thing is I had a great leadership team and we were able to sit there for sometimes hours and just talk about what’s not only right and wrong, but what’s ethical and really kind of debate it. I had a great leadership team. We’re not in a technology company. I go back to technology, data privacy, and AI.

Ethics 78

Ethics Privacy Data Financial 78

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

We work with many technology startups whose business seems dry and narrow on the outside, but when you scratch the surface and work to identify and shape the narrative, a truly compelling story emerges. Most startups are pressed for resources, so they should be certain of their top goals and priority messages at the outset.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

OCTOBER 4, 2016

He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses. A 400% increase in value over four years.

Technology 104

Technology System Data Leadership 104

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. Together, we share resources and office space, and have become a unique firm for thought leadership services. Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality.

Groups 104

Groups Employee Strategy Ethics 104

Stern + Associates

APRIL 13, 2023

Yet, leading companies are finding that the immense challenges posed by climate change and the need to use resources more efficiently provide the essential stimulus to focus and act in new ways. The good news is, emerging technologies are offering us a powerful path to reaching net zero by 2050, and investment in climate tech is ramping up.

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

APRIL 29, 2020

What we had did nothing for the planet although the planet’s resources were, again, used exhaustively by some. Past Secretary of the Global Alliance for Public Relations and Communication Management, Catherine runs PR Knowledge Hub, a professional development and training resource for practitioners. Collaboration or fragmentation?

Leadership 96

Leadership Construction Resources Community 96

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. The industry is moving at rapid speed. Employee storytelling.

Employee 120

Employee Storytelling Content Marketing Leadership 120

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. The strategy: Fill the content gap to address this market need, and create a frictionless experience to consume content and purchase additional resources. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

wiredPRworks

MAY 18, 2022

” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. Barry’s sixth book “Small Business Hacks: 100 Shortcuts to Your Success” with Rieva Lesonsky gives small business owners the key resources to be successful.

Small Business 52

Small Business Social Media Radio Media 52

PRSay

AUGUST 23, 2021

According to statistics from West Virginia’s Department of Health and Human Resources, Black residents make up 3.6 Some people, he said, are suspicious of the technology used to develop the COVID-19 vaccines and of how quickly scientists were able to develop the vaccines. percent of the state’s population but constitute just 2.7

Communications 128

Communications Local Survey Transportation 128

Sword and the Script

NOVEMBER 21, 2017

When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization. She is my guest for this edition of the Off Script series.

Technology 61

Technology Data Interviews Marketing 61

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. This provides context and may lead to additional interviews. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Even if your disruptive new SaaS platform is the coolest technology to hit the industry, don’t just focus on features and benefits, and don’t get lost in jargon or technical terms.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

MARCH 21, 2024

There certainly isn’t a lack of information available out there and it can be difficult to decide which resources are the best to focus your time on when it comes to keeping automotive and mobility technology supplier executives informed. You can also tune in to hear it Mondays on WJR’s The Paul W. Smith Show.

Automotive 119

Automotive Mobile Technology Transportation 119

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. My biggest pet peeve is…people who purposefully treat others badly, particularly from a position of leadership (power of any kind). How did you get your start in PR?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. This is likely because vendors are working with limited time, resources, and budget.”. B2B Customers Want Thought Leadership.

B2B 62

B2B Marketing Survey Study 62

Offleash

SEPTEMBER 20, 2019

Beyond an advisory and financial role, VCs can be a ready and willing resource for added brand awareness. They also have the experience, voice and credibility to comment on market, investment and technology trends. Include VCs in media (interviews, content, etc.) Either way, it’s a precious commodity for a growing company.

Financial 45

Financial Trends Interviews Examples 45

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. This interview with a CMO reminded me of that suggestion. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. Thank you, Nicole, for such a superb interview.

Marketing 65

Marketing Data Interviews Agency 65