Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. B2B technology products tend to be complex. B2B technology products tend to be complex.

B2B 158

B2B Study Marketing Education 158

Bianchi Biz Blog

MARCH 17, 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry. We’ve done the research for you. Top 10 PR Blog Posts of 2021.

Automotive 76

Automotive Mobile Technology Transportation 76

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

PRSay

APRIL 9, 2024

Comms pros can find more resources on the topic here. Further discussions inspired a first-of-its-kind guide titled “ Tackling Misinformation: The Communications Industry Unites ,” a collection of perspectives, data points, analyses and resources that PRSA released on April 8. Human behavior contributes to misinformation,” he said.

Education 94

Education Resources Interviews Study 94

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

JANUARY 2, 2024

An “Interview” with ChatGPT: What is Public Relations? A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No. 40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful.

Blogging 114

Blogging Software B2B Survey 114

Onclusive

APRIL 12, 2018

The increasing capability and focus now is on content generation, campaign management, lead generation/demand generation operations, marketing technology and customer experience. We must continually apply new technology tools and a data-driven approach to verifying maximum influence. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Flack's Revenge

APRIL 13, 2022

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). Additional Resources from Sword & the Script. The PR job of has never been more challenging.

Software 156

Software Tools Technology Resources 156

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. One platform that has gained significant attention in recent years is Substack.

Analysis 156

Analysis B2B Interviews Tools 156

PRSay

APRIL 2, 2020

But the unique climate is leading to new opportunities to be a trusted and valued resource for journalists during a time of need. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Know the new production norms.

Skype 206

Skype How To Crisis Pitching 206

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. Another approach is to invite local leaders from government and associations like the local chamber or technology association. Lack the resources to put a skill showcase together?

Resources 77

Resources Creativity Publicity Local 77

Bianchi Biz Blog

AUGUST 31, 2023

When looking for resources to help keep up to date on all things trucking, podcasts are a great go-to. These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. So, we’ve done the research for you.

Transportation 87

Transportation Automotive Mobile Interviews 87

Bianchi Biz Blog

AUGUST 17, 2023

As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is strong, with a high-level of attention and interest focused on the evolution of mobility, from EV adoption and infrastructure to Intelligent Transportation Systems (ITS) and always-evolving ADAS technology.

Automotive 76

Automotive Mobile Technology Resources 76

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. You can download a copy of the report from the AI in public relations resources page on the CIPR website. Today’s report cements that thinking,” said Valin.

Publicity 126

Publicity Ethics Government Policies 126

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. The intersection of journalism and AI is the most important media issue of our time. You can stop reading there.

Journalism 155

Journalism Public Affairs Ethics Technology 155

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . The technology in this story was a design application. co-design journalist, thinking he would draw in the technology as part of the design story. Highlight a unique resource. Be a trusted resource. And he did beautifully. Can you share an example of one that worked?

Media 96

Media Sports Agriculture Pitching 96

PRSay

AUGUST 8, 2023

Ivan Pollard, who leads the Marketing & Communications Center at The Conference Board, said artificial intelligence technology “will transform the workflow in all areas of the marketing and corporate communications disciplines.” He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

Study 78

Study Communications Conference Survey 78

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Midsize firms with offices in strategic locations have scaled to offer integrated resources. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. Fee income was up 12.8%

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

APRIL 29, 2022

They’re a resource requiring constant maintenance by users. It sounds obvious, but not enough people browse reporters’ recent pieces, especially for the broadest beats, or, conversely, the specialized ones, like technology or, say, the Apple or Amazon beat. Media contacts aren’t magic….they’re they’re work.

Agency 170

Agency Media Software Pitching 170

5W PR

APRIL 3, 2024

Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Engaging media interviews allow founders and key personnel to directly communicate the company’s vision and values.

Company 78

Company Product Launch Resources Employee 78

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Smaller staffs and reduced resources continue to challenge reporters.

Report 167

Report Pitching Media Survey 167

Bianchi Biz Blog

JUNE 30, 2022

Still holding the title as the world’s most influential technology event , the potential opportunities for automotive and mobility technology suppliers to make an impact at CES 2023 could be better than ever, especially considering the pent-up demand for a return to the in-person experience. What worked for them? What did they hate?

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. As the name suggests, Marketing Land has a heavier focus on marketing tech (martech), but it’s still a valuable resource for news. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

MAY 1, 2019

We see this too often in technology PR. Insufficient interview prep. Just because a reporter or content editor has been sold on spending 20 minutes with a client as an expert resource, it doesn’t mean the story is in the bag. It pays to treat each and every interview (and pre-interview) opportunity as an audition.

How To 257

How To Interviews Measurement Storytelling 257

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. 1) They think an interview is just about answering questions. In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer.

Interviews 60

Interviews Media Training Training Trends 60

5W PR

FEBRUARY 19, 2024

Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Empowering through knowledge Instead of just pushing products, become a trusted resource in the wellness market. This shows the company cares and goes beyond a one-size-fits-all approach.

Consumer 78

Consumer Industry Brand Branding 78

The Stalwart Blog

DECEMBER 25, 2019

But there’s not a CEO that I know it’s going to give you access to the leadership and management, resources and pay me to be a part of that without understanding what’s the plan of where am I getting like totally. You know, I’m a big fan of technology but on my website and everywhere you will find me.

Interviews 78

Interviews Creativity Crisis Management Strategy 78

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. He’s hung a shingle and runs a consultancy focused on marketing technology. He is Frank Pollock and he’s my guest in this excellent edition of this interview series. His marketing technology landscape lists ~5K tools.

Technology 61

Technology Marketing Retail Interviews 61

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. It takes a lot of money and resources to prepare for a conference like CES. What’s a marketer to do?

Conference 62

Conference Trade Shows Brand Branding 62

PR for Anyone

FEBRUARY 21, 2024

Another useful tool in combating loneliness can be technology. The book has resonated with educators, families, and individuals struggling with mental health challenges and is a valuable resource to many. Apps like Bumble Friend facilitate platonic friendships. For more information about her work, check out Dr. Saltz’s website [link].

Exercises 130

Exercises Social Media Television Comparison 130

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. Midsize firms with offices in strategic locations have scaled to offer integrated resources. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. Fee income was up 12.8%

Interviews 60

Interviews Agency Industry Measurement 60

PRSay

DECEMBER 27, 2022

Is it time to invest more of your communications resources into content on Instagram or LinkedIn? Amid deep newsroom cuts, they’re doing all of this with fewer resources, often while covering multiple beats. If possible, link your pitch to audio soundbites of the written quotes or to video of the interview (including B-roll footage).

Trends 126

Trends Pitching Twitter Nonprofit 126

Shift Communications

DECEMBER 10, 2014

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? Her award-winning blog, Spin Sucks, is one of our favorite PR and Marketing resources on the web. It’s what we do! Think we’re all nuts?

Marketing 155

Marketing Technology Web Conference 155

Polaris

NOVEMBER 22, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A lot of nervousness—not so much.

Publicity 190

Publicity Training Interviews Media Training 190

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 138

Instagram Technology Resources Employee 138

PRSay

MAY 7, 2021

While I was on the Board, we established a Technology Committee and voted to create an innovation fund that would allow us to invest in future technology and better serve our members for many years to come. Thornburg, APR, is the global director of public relations for Sojern, a travel marketing technology company.

Education 122

Education Technology Policies Leadership 122

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. They have seemingly infinite resources and insurmountable access to talent and machinery. Here’s one more: Vocus was one of the earliest technology companies in the PR tech space. million in a Series A. Perspective.

Technology 81

Technology Company Analytics Writing 81