Cision

AUGUST 25, 2015

Click here for our free white paper! But before you write off the possibility of budgeting in help, consider a few options, beyond the DIY and coaching scenarios I just presented. Another option is hiring an intern. A few hundred dollars and a couple of hours of your time can net big results. Can I Afford to Hire Help?

Social Media 120

Social Media Media Internal International 120

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Write with journalistic ideals.

Government 143

Government Survey Ethics Media 143

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut.

SEO 139

SEO Content Marketing Marketing Software 139

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences. Not sure how to start this?

Facebook 177

Facebook Community Advertising Advertising 177

Cision

JULY 13, 2015

First, audit internal risks. Write scripted statements that can be used for a variety of incidents. View the white paper now! If they were to invest in a vulnerability audit, they might discover why that always seems to happen. They’d be able to avoid some bad spots. It identifies risks and helps you avoid them.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

JANUARY 28, 2016

Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Pitching a client’s story to a reporter is often the same as writing one, only on this side of things my clients and I have a vested interest in how the story is told.

Journalism 120

Journalism Newspapers Writing Report 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Write a press release. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Share on social media. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! Rightfully so. The message is the bulk of the work. Without it, nothing can be shared or promoted. Did it matter?

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

FEBRUARY 17, 2016

Dan Gregory, vice president of Susan Davis International, knows the importance of representing your client well and telling their story accurately. Learn how to build a brand journalism strategy with our free white paper! How does your background in military communication help you in your position at Susan Davis International?

Policies 120

Policies Internal International Public Affairs 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content. Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 75

Meeting Automotive Media Journalism 75

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Learn what kind of content resonates best with the target – blog posts, in-depth “how-to” downloads like this , white papers, e-books etc. Nothing creates better PR writers than a rigid writing schedule. Calenderize a content schedule – but be flexible. This helps greatly in setting a content schedule.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MARCH 29, 2016

Learn how to defend your brand in real time with Cision’s free white paper! One of my clients at the time was a top tier Olympic Games sponsor and despite the uncertainties being played out on the international stage, the sponsorship program plan in China went off without a hitch. Does PR differ across countries?

Local 120

Local Retail Newspapers Sports 120

Cision

NOVEMBER 3, 2016

I have seen these benefits in action as Gotham PR’s founder, where we’ve spent the past 12 years fostering a network with interns to junior and SAE team members. Download Cision’s white paper Brand Stewards Unite: Best Practices for Showcasing & Protecting Your Brand. .

Social Media 120

Social Media Media Reputation Training 120

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. I started writing the blog in 2009, and the speaking and books followed on not too much later. Q: Sales and marketing have become increasingly intertwined in the past few years.

Interviews 65

Interviews B2B Measurement Blogging 65

Sword and the Script

NOVEMBER 29, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Communication World is a publication of the International Association of Business Communicators (IABC).

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

SEPTEMBER 10, 2020

One thing that’s important to note, especially as a B2B marketer, is that some of these tactics are good externally and internally. Internally, our number one customer is our sales team and the account management team. Last question—the hot seat question.

Brand 118

Brand Branding Marketing Facebook 118

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. But it does highlight that there isn’t a single “writing” category to automate. It’s a legitimate question.

Content Marketing 40

Content Marketing Marketing System Technology 40

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Future Email Campaigns - In addition to your initial, out-of-the-gate email blast, consider how your e-book or white paper could be incorporated into future email campaigns.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Right now, the biggest focus is on writing and presenting content for mobile consumption.

Trends 120

Trends Mobile Web System 120

Sword and the Script

SEPTEMBER 2, 2014

Much of your writing too, such as your blog, traditionally focus on PR, but has shifted. Today you’re often writing, commenting or otherwise talking up content marketing. That’s not what we called it, but that was what it was: white papers, studies, having our experts quoted, research reports, and article placements.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 12) Use it as a basis for a white paper.

B2B 60

B2B Infographics Interviews eBook 60

Cision

NOVEMBER 16, 2015

There are a host of data visualization tools for non-programmers that communication professionals might use to pitch journalists, highlight information for internal stakeholders, or direct to consumers. Get our white paper today! Edit your writing. Measure what’s important (not everything is). And so on and so forth.

Measurement 120

Measurement Resources Technology Examples 120

Beyond PR

JUNE 3, 2016

It’s true that investor relations and public relations perform different functions, serve different internal and external audiences, and operate under their own sets of best practices or – in the case of IR – regulations. For example, take the oil and gas industry, which is one of the industries explored in our newest white paper.

Comparison 40

Comparison Financial Internal International 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. At these universities, the papers of two leading mid-twentieth century European practitioners, Albert Oeckl (Leipzig) and Joaquin Maestre (Spain) have been catalogued. Only occasionally does a nugget appear. At Bournemouth University, where I was based, IPRA’s archive was held.

Ethics 75

Ethics Software Meeting Policies 75

Sword and the Script

OCTOBER 31, 2017

Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. If your company has spent resources on quality original data or analysis for a report, there’s no reason you can’t write a blog about it and include a link to the registration page at the bottom. Internal links.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Beyond PR

NOVEMBER 16, 2016

In order to see growth in traffic – and ultimately drive leads into your sales funnel – your website, blog posts, press releases, white papers, and other assets have to be properly optimized, not only technically but also in terms of content and assets. Write for humans, not for search engines. Your link tactics need attention.

Engineering 40

Engineering Google SEO Guidelines 40

PR 20/20

AUGUST 17, 2017

Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Write the Guide to __ RFP and make sure your company has solid responses. Have your internal expert lead conversations and Q&A with industry peers on hot topics and issues. Below is an example from HubSpot.

Marketing 49

Marketing eBook Case Study Comparison 49

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Cision

MAY 21, 2015

The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. High Income Business Writing. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. 33) Jenn Swanson.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

MAY 12, 2016

Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? Write like your intended audience talks. Understanding this is key to honing your client’s message and the variety of communication channels you’ll use to promote it.

Agency 40

Agency Real Estate Film Video 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. At these universities, the papers of two leading mid-twentieth century European practitioners, Albert Oeckl (Leipzig) and Joaquin Maestre (Spain) have been catalogued. Only occasionally does a nugget appear. At Bournemouth University, where I was based, IPRA’s archive was held.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

Archival research is the bedrock of historical writing. At these universities, the papers of two leading mid-twentieth century European practitioners, Albert Oeckl (Leipzig) and Joaquin Maestre (Spain) have been catalogued. Only occasionally does a nugget appear. At Bournemouth University, where I was based, IPRA’s archive was held.

Ethics 40

Ethics Meeting Software Policies 40