ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. UVM – A dewy young intern may think UVM is a prominent college, but UVM refers to the number of unique visitors per month that a news website receives.

Agency 192

Agency Internal International Pitching 192

PRSay

APRIL 14, 2023

Have ChatGPT read and write Cliffs Notes on those 36 academic studies that will give your white paper weight and substance. She got a good first draft — better than if the intern had done it — that she was able to edit and use. You’ll save time — and your writing will be deeper, more valuable and more interesting.

How To 136

How To Writing Study Training 136

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JUNE 11, 2020

One reason the press release has a bad reputation is that it’s often drafted by a PR agency or internal officer but touched by many hands along the way, from marketing to legal counsel. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

Marketing 120

Marketing Customer Service Employee Mobile 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Cision

JUNE 20, 2015

Negative internal tweets, outside posts focusing on inaccurate facts or comments on your brand’s sales activity are often considered medium-level threats. Reach out to those involved to correct inaccuracies or make a public apology if the threat came from an internal employee. 2. Medium-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Highlighting the need for innovative approaches alongside traditional methods like white papers and case studies.

B2B 77

B2B Trends Strategy Marketing 77

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels. Shared Media. Shared media is also known as social media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Agility PR Solutions

SEPTEMBER 13, 2018

New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030.

Trends 60

Trends Marketing Big Data Internal 60

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. A crack PR agency or internal team can help by developing a strategy to navigate industry changes and gain competitive advantage.

Education 178

Education B2B Employee Crisis 178

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Some cited international air carriers as providing better experiences without the fees or being surprised by fees for carry-on bags.

Travel 120

Travel Technology Airlines Wireless 120

Cision

AUGUST 25, 2015

Click here for our free white paper! Another option is hiring an intern. Now, keep in mind that interns, by their very nature, are learning, so you might have some hesitation about putting your brand’s reputation in their hands. A few hundred dollars and a couple of hours of your time can net big results. What’s My Goal?

Social Media 120

Social Media Media Internal International 120

Cision

APRIL 2, 2015

Read our free “How to Beat Content Marketing Overload” white paper now! (No Too often campaigns are created to appease an internal stakeholder or a department that believes it needs to deliver a message. Want to create standout content? No sign up!). Social Still Revolves Around People. No, they cannot do so overtly.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

OCTOBER 31, 2017

Download our white paper. Your internal experts know what real impact looks like, let them tell you what’s true. This isn’t just a problem for the PR industry, all business activities face the same struggle. It isn’t what you know to be true it is what you can prove. Effective PR Tracking Requires The Following.

Measurement 222

Measurement System Data Analysis 222

Cision

NOVEMBER 19, 2015

Crises, both internal and external, hit brands every day. Get help with our free white paper! Sixty percent of organizations lack a specific strategy to put out the fire. Without a plan to turn to, your brand and all those associated in the matter look like headless chickens. Engage During Peacetime.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. This data reflects an international sentiment felt around the world. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Similarly, 72% of U.S. It’s about your audience.

Government 139

Government Survey Ethics Media 139

Cision

FEBRUARY 11, 2016

Read the free white paper today! Plus, you’ll be able to identify the internal thought leaders in your organization. Listen on social to learn about your audience and how your brand can best communicate with them. Gain new ideas. Learn the steps for building your successful enterprise-level social strategy.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences. Not sure how to start this?

Facebook 177

Facebook Community Advertising Advertising 177

ImPRessions - Crenshaw Communications

JUNE 10, 2016

In addition to opportunities for media to attend and cover such events, a savvy PR team will package the resulting content for white papers, bylines and other post-event coverage. (Often, the narrower the topic, the better.) Long-form content.

Media Relations 120

Media Relations Agency Media Training Training 120

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Cision

APRIL 6, 2016

Learn top tactics with Cision’s free white paper! This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. These speeches, presentations or other materials can have second and third lives as bylined articles, blog posts and white papers.

Company 120

Company Guidelines Leadership Financial 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Whether handled internally or outside a PR agency or department, it’s helpful for the teams to plan and brainstorm together so that each can learn from the other. Have joint planning sessions. This is obvious, but many agencies outsource heavy content production, and it’s easy to lose something in the process.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Cision

JULY 13, 2015

First, audit internal risks. View the white paper now! If they were to invest in a vulnerability audit, they might discover why that always seems to happen. They’d be able to avoid some bad spots. A crisis communication vulnerability audit does the same thing. It identifies risks and helps you avoid them. Maybe a dose of B.A.

Crisis Communications 120

Crisis Communications Crisis Communications Wikipedia 120

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. Check out our latest white paper today! In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. Here’s a look at the concerns that are top-of-mind for consumers: 1. Continued Vulnerability.

Retail 120

Retail Travel Mobile Technology 120

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

5W PR

SEPTEMBER 13, 2019

It’s also good for lessons learned and a subsequent white paper or case study. Set timelines for your action plans and tactics and be sure that those responsible for designated actions report their progress on a regular basis. Quantify as much as you can. Neither embraces nor appreciates surprises.

Publicity 68

Publicity How To Case Study Meeting 68

Sword and the Script

FEBRUARY 2, 2022

Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. Internal comms platform Firstup – formerly known as SocialChorus – named Nicole Alvino as CEO. First, B2B companies spend roughly $150 for every email they collect.

SEO 135

SEO Content Marketing Marketing Software 135

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. Traditional methods like white papers, technical presentations and animations all have their place, but still something is missing to make the complex story simple and clear to understand.”.

Case Study 100

Case Study B2B Study Marketing 100

Cision

JUNE 26, 2015

Peter LaMotte’s recent “Crush Crises Before They Spread” webinar provided attendees with examples of internal and external threats, explored how to incorporate influencers into a strategy and outlined eight steps to prepare for digital crises. Click here for our free Crisis Communication white paper now!

Crisis Communications 120

Crisis Communications Crisis Communications Guidelines 120

Cision

APRIL 28, 2015

It was an internal argument taking place in public. Try the outside-the-box content marketing ideas from our free white paper! It even issued full-page print ads showing how its salaries compared to average ones in the region. The public faced a trust issue. Which party was telling the truth? Did it matter? It didn’t seem to.

Employee 120

Employee Print Customer Service Local 120

Cision

DECEMBER 11, 2015

There’s no doubt that copyright is a tricky subject to master, but with periodical trainings, internal wikis and other resources on hand, your brand can maintain its reputation in the industry and prevent an avoidable crisis. Read Cision’s free white paper today! Images: inspector_81 , Archie ( Creative Commons ).

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

NOVEMBER 10, 2015

Her professional development workshop at PRSA International proved that operating on a shoestring budget doesn’t limit how much a strategy can succeed. Get our recent white paper today! All it takes is a plan. Here are four takeaways from her #PRSAICON session: 1. Learn how to leverage influencers to increase your reach.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media.

Marketing 120

Marketing Financial Strategy Analytics 120