Beyond PR

AUGUST 14, 2017

In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement. So write your release with your audience in mind. HubSpot reported in 2016 that 43 percent of readers skim online content. Infographics demonstrate your brand’s expertise in your industry.

Writing 79

Writing How To Infographics Pinterest 79

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, read on to discover what you should not ignore in public relations this year. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Rock the Status Quo

NOVEMBER 3, 2014

This funny-yet-horrifying video was created by James Turner , a freelance journalist with an impressive background as a past senior editor at LinuxWorld Magazine who has written articles for prestigious publications such as the Christian Science Monitor and Wired. Public Relations Rock The Pitch media relations pitching'

Pitching 167

Pitching Infographics Small Business Media Relations 167

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1,236 words; 55% of bloggers report an average post exceeds 1,000 words; and 28% say their average post is greater than 1,500 words. How long does it take to write the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

DECEMBER 5, 2023

I’ve yet to see a busy blogger say, “Well, I’ve never done anything like this before and this isn’t really what I write about, but I’ll cover this!” Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Sometimes news stories make the public uncomfortable. Free markets demand a free press.

Brand 253

Brand Branding Government Ethics 253

Cision

JANUARY 26, 2016

And that means all of them are sending pitches to reporters – the same reporters you’re pitching. Consider making your pitch rhyme, writing a limerick or even setting it to music to give your pitch that extra “wow” factor. Pitch the idea to reporters, and your unique work-life culture is sure to make your brand stand out.

Media 120

Media Pitching Trade Shows Infographics 120

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. Remember too that they may publish your release with the headline that you have chosen, so you want to make sure that your news item won’t be drowned in their publication and not catch the attention of their readers.

Writing 72

Writing Product Launch Infographics Pitching 72

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. Then, build questions around it that would make good fodder for reporters. Write questions clearly and consistently, so all respondents will interpret them the same way.

Survey 120

Survey How To Construction Data 120

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Here are some specific examples of Hero content: Surveys.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

Public relations professionals are always seeking new ways to get their clients’ stories out – from pinning down the right message to crafting a perfectly tailored journalist pitch. If a company wants to be in a specific publication, agencies should find the best journalist and sell a story perfectly catered to their beat.

Pitching 140

Pitching B2B Infographics Study 140

Sword and the Script

DECEMBER 18, 2018

If you look at all the publications to which she contributes, you can easily see why. Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>>

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

PR Fuel

SEPTEMBER 18, 2018

Inject any reporter with truth serum, and they’ll tell you that 99% of press releases they receive don’t matter and get deleted. Most press releases suck, and they’re a waste of words and a waste of everyone’s time, from the person who wrote it to the reporters who get bombarded with it. Otherwise, what the heck are you writing about?

Writing 118

Writing Newspapers Report Data 118

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) They frequently receive praise for their monitoring and reporting. On G2, Prowly wins out on Reviews, Reporting, and Database (albeit with a smaller sample size or reviewers). The list is broken down by task. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

All pricing and features are based on the time of publication.) They frequently receive praise for their monitoring and reporting. On G2, Prowly wins out on Reviews, Reporting, and Database (albeit with a smaller sample size or reviewers). The list is broken down by task. But they are also the most costly solution.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

JUNE 6, 2017

In public relations , it’s always gratifying to be recognized by one’s peers. It should include plans and strategy memos, weekly recaps, media coverage and all results reports. Typically, that recognition comes in the form of industry awards. Be strategic about your entries. Don’t forget to merchandise your wins.

B2B 168

B2B Video Exercises Infographics 168

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. But the reporter didn’t respond, despite my experience, intuition and persistence. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

Examples 62

Examples Product Launch Data Report 62

The Proactive Report

JUNE 15, 2016

A good report can garner earned media attention and coverage. After a rewrite of the report and better graphics to tell the story, it was picked up by major media and resulted in more than 1,000 qualified leads. Utilize marketing automation best practices to track, monitor and report on results of programs. SEO/SEM Marketing.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Stephen Waddington

SEPTEMBER 4, 2018

Frequently over used and abused because of the perceived low cost and ease of automation Graphics – information communicated via visual design; infographics are frequently used as a visual way of presented data Podcasts and video – an audio and/or visual means of communication that is frequently educational or informational.

How To 113

How To Media Print Infographics 113

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. Public speaking. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

The Proactive Report

JULY 23, 2018

As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. Every Google update to their algorithm, and all their rules about how to write content, have one aim in mind: to improve the results they give their users. The Google Algorithm. It’s called ‘owned media’.

Google 113

Google Guidelines Web B2C 113

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 67

Publicity Small Business Advertising Advertising 67

PR Fuel

MARCH 19, 2021

We’ll tell you how to write, format, distribute, and promote your press release, so keep reading below. Write for Journalists. Writing press releases as if they are already leading stories is a winning strategy. Usually, a press release is published verbatim, so the quality of the writing must be high from the outset.

Small Business 95

Small Business Writing Engineering Infographics 95

The Proactive Report

AUGUST 5, 2016

According to the 2013 State of the Media report from Pew Research Center, shrinking newsroom staff has opened the door for news content from nonprofits and brands to be included in news reporting: “With fewer specialized beats your press release has never been more important. Makes reporting the story easier. A majority of U.S.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Burrelles Fresh Ideas

JUNE 27, 2023

The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. According to the 2019 Edelman Trust Barometer Special Report : In Brands We Trust?

How To 98

How To Ethics SEO Guidelines 98

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. IR comms platform Q4 goes IPO, raises $100M.

Software 94

Software Banking Technology Data 94

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. If your release doesn’t appeal to a publication’s audience, the journalist that reads it won’t publish the release. Know Your Audience.

Brand 105

Brand Branding How To SEO 105

Sword and the Script

MAY 5, 2020

Universal Information Services updates its clipping service Universal Information Services updated its Alpha Clips monitoring service so daily reports are better prioritized and easier to read. AI is now “weighting” stories in the report to float “the more important stories to the top of your daily report.” Try our services.

Pitching 85

Pitching Survey System Technology 85

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest. But it’s the people who make up the team that really count. Yes, it happens.

Agency 136

Agency Analytics Creativity Social Media 136

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100