Ethical Voices

APRIL 22, 2024

I was pitching four reporters, three of which I knew pretty well. The fourth reporter I didn’t know as well, but I had worked with off and on. ” We continued to chat via text and answer the questions…normal reporter correspondence with the PR practitioner. ” This is a very experienced reporter and editor.

Report 90

Report How To Ethics Nonprofit 90

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. Start by following these 20 cybersecurity reporters. Catalin is ZDNet’s cybersecurity reporter. William joined Bloomberg as a cybersecurity reporter last summer.

Twitter 221

Twitter Report Privacy Government 221

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. Long subject lines are truncated when a reporter reviews their emails and will likely end up in their trash without even being reviewed. Writing a media pitch should be second-nature to every PR person.

Pitching 193

Pitching Writing Media Advertising 193

PRSay

DECEMBER 27, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

CPRE 2023 Signature Report Co-Chairs Elizabeth L. No one really expects PR practice to return to its pre-COVID-19 norms, according to the 2023 Commission on Public Relations Education’s 2023 Signature Report. Toth, Ph.D., APR, Fellow PRSA, the University of Maryland, and Pamela Bourland-Davis, Ph.D.,

Report 78

Report Ethics Education Survey 78

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly.

Writing 130

Writing How To Interviews Pitching 130

Bianchi Biz Blog

FEBRUARY 12, 2024

I’m a Senior Reporter at InsideEVs. It’s one thing to write about how cars are changing from behind a desk. Finish this sentence: If I am not reporting, I am … riding one of my many bikes. Before that, I covered the auto industry for Business Insider. Describe the craziest or most fun story you have written.

Meeting 86

Meeting Report Transportation Automotive 86

Landis PR

MAY 10, 2021

A public relations professional’s bread and butter. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? In public relations, our number one goal is to earn coverage for our clients. By David Landis and Andie Davis, LCI.

Writing 98

Writing Video Interviews Report 98

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. Most public relations organizations have designated September as PR ethics month to promote ethics and remind PR pros of their obligation to act ethically.

Ethics 110

Ethics Industry Publicity Analysis 110

PRSay

NOVEMBER 12, 2020

Five months into the pandemic, I sat down to talk to New York Times staff reporter Anahad O’Connor. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I Journalists want to do a great job and they want to write great stories. Get used to competing with COVID.

Journalism 211

Journalism Report Interviews Meeting 211

PR for Anyone

SEPTEMBER 10, 2020

The very first thing you should consider in your public relations plan is providing value to the journalist. It's Christina Daves with this week’s Free Publicity Friday PR Tip. This week, I want you to put yourself in the shoes of a reporter and to share why you can be so valuable to them. Very often today it is the reporter.

Publicity 130

Publicity Television Pitching Resources 130

Bianchi Biz Blog

JULY 10, 2023

These days, I’m a freelance reporter, editor and consultant. I also consult on audience and editorial strategies for a few startup publications in the tech and automotive spaces. I started my career as a crime reporter and put those skills to use in that story. I get a lot of “Write about this startup!”

Meeting 83

Meeting Report Automotive Media 83

PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). Watch this to learn more: 3) Sign up for Help a Reporter Out/HARO, www.HelpaReporter.com. You don’t need to hire a big fancy PR firm. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 99

Media Relations Report Industry SEO 99

Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai The focus on generative AI and content in public relations overlooks a much bigger opportunity.

Publicity 105

Publicity Tools Exercises Ethics 105

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

Technology 169

Technology Publicity Software Pitching 169

Wadds Inc.

DECEMBER 1, 2023

While AI could automate tactical public relations uniquely human strategic skills are at low risk of substitution, according to a Government report. A Government report published by the Department of Education aims to quantify the impact of AI on the UK job market. The scoring breaks down occupations into defined abilities.

Publicity 52

Publicity Insurance Insurance Education 52

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A recent Deloitte report shows the opportunity. My use of the term public relations in practice and within management has become a personal form of idolatry.

Publicity 98

Publicity Corporate Interviews Reputation 98

Stephen Waddington

JULY 6, 2022

Public relations practitioners fall short of the expectations of a profession. It’s a limiting factor for public relations to realise its potential as a management discipline. There is no barrier to entry to working in public relations. In the UK the public relations market employs 99,900 people and contributes £16.7

Publicity 167

Publicity Ethics Training Education 167

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips. By Diana G.

Publicity 111

Publicity Writing Guidelines Construction 111

Wadds Inc.

MARCH 8, 2023

A quarter of public relations leaders say they will never use AI tools according to a Confidence Tracker published by ICCO and the PRCA. Task 1 – Extracting the key points from the report WordTune creates summaries of text based on a PDF, URL, or text. Andrew Bruce Smith used a no code tool to build one using the report as a dataset.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

JULY 11, 2023

In this guest post, Kathy Casciani writes public relations podcasts provide a sound way to work on your professional development while habit stacking – listening while doing routine tasks, such as chores In case you hadn’t noticed, podcasts are having a moment.

Publicity 129

Publicity Small Business Trends Leadership 129

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. That could be revealing a surprising relationship between Apple and Tesla , or reporting Apple’s interest in buying an electric vehicle startup.

Meeting 98

Meeting Report Transportation Media 98

PR Fuel

MARCH 20, 2021

Issuing press releases when you have news about your company is a surefire way to get the information out to the public. You want them to read your release and write about the news, not just delete the email. When is the Best Time to Write a Press Release. Access your report right away and see all the links to coverage.

Small Business 105

Small Business Writing Company Social Media 105

Bianchi Biz Blog

APRIL 3, 2023

I am a reporter at Automotive News , covering electric vehicle trends, charging infrastructure and battery development. The rollout of public chargers is not same as the build out of gas stations because many EV owners will have chargers at home. Finish this sentence: If I am not reporting, I am … Trying a new restaurant!

Automotive 77

Automotive Meeting Report Insurance 77

Landis PR

SEPTEMBER 13, 2021

A good public relations professional will make sure to build that foundation well. It is valuable input for drafting your clients’ key messages and developing an effective public relations plan. The analysis may also help you develop or refine your public relations ROI reporting. Photo courtesy of Pexels. Do you agree?

Analysis 69

Analysis Writing How To Media 69

Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 288

Trade Shows Blogging Writing Report 288

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 192

Communications Sports Journalism Fashion 192

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. Whatever the title happens to be, this individual is charged with a variety of responsibilities and reports to an array of bosses. Due to budget constraints at most nonprofits, the role can be extremely broad.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Wadds Inc.

NOVEMBER 30, 2023

I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.

Tools 52

Tools Handbook Publicity Analysis 52

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. For more on writing stellar bylines , see our earlier post.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Some team members may assume that clients understand what goes on behind the scenes and save formal emails for results reporting or logistics, but it’s important to let clients know what we’re thinking and planning even when we don’t have tangible progress to report. Writing still matters. Research is foundational.

Writing 170

Writing Pitching Meeting Communications 170

Agility PR Solutions

SEPTEMBER 14, 2020

Some news sources operate under the mistaken assumption that reporters detest them. If a reporter writes something negative about your company, it’s not personal. The post Reporters don’t hate you: Insights on building healthy relationships appeared first on Agility PR Solutions. It’s a business deal.

Report 85

Report Writing Company Media 85

PR Fuel

AUGUST 19, 2020

If your small business can write a concise, well-thought-out press release for your event, it may get coverage. This article will tell you how to write a press release for an event to get coverage and tell your brand’s story. How to Write a Press Release for an Event. Remember, this is news writing. The Basics.

Writing 98

Writing How To Small Business Engineering 98

PRSay

FEBRUARY 26, 2019

As The Wall Street Journal reported, impromptu pitches, toasts and talks far outnumber planned presentations in the workplace. But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage. Greg Beaubien is a frequent contributor to PRSA’s publications.

Publicity 135

Publicity Journalism Storytelling Survey 135