Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Presspage

NOVEMBER 6, 2017

The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet.

Agency 136

Agency Analytics Creativity Social Media 136

Beyond PR

APRIL 13, 2018

The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. Brand value can be measured by a variety of media channels including broadcast, print and social. For example, can you track infographic downloads and views via Google Alerts alone?

Media 73

Media Google Measurement Print 73

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Cision – Largest Media Database Cision is the industry mainstay for digital PR experts, offering a vast set of features, including a comprehensive media database. With over 1 million contacts, it’s the largest in the industry and provides access to an extensive network of media contacts and outlets.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? What are the biggest trends in the industry today? Tell us in our #InnovateNow Hashtag Sweepstakes. Click here!

Reddit 120

Reddit Social Media Pitching Comparison 120

5W PR

DECEMBER 7, 2019

5W Public Relations , an top 20 US PR agency whose clients include Three Olives, 1800 Tequila and Maestro Doebel, has prepared the infographic below to offer insight on buzzwords used in the spirits industry and their impact on consumers. Here are some of the best PR campaigns that have graced the alcohol industry: Heineken Ignite.

Brand 78

Brand Branding Creativity Consumer 78

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. We write and distribute press releases to key industry influencers, journalists, and publications.

Small Business 86

Small Business Writing Engineering Infographics 86

Stephen Waddington

DECEMBER 5, 2018

A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Integrating both print and digital marketing into is critical to your modern PR campaigns. SCHEDULE A DEMO.

Advertising 84

Advertising Advertising Privacy Analytics 84

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Second, my PR team would help me plan for 2018’s marketing search season.

Analytics 132

Analytics Data-Driven PR Data Software 132

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? You can build quality links once you’ve established your industry and niche. For example, here’s a search around link-building-related content in BuzzStream’s industry. If using other sources, does it add substantial value and originality?

How To 71

How To SEO Google Examples 71

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions.

Publicity 158

Publicity Social Media Report Fashion 158

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Bad Pitch Blog

AUGUST 18, 2011

A professional association in the online industry sent me a white paper -- via postal mail. It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. Reflex Marketing.

Marketing 42

Marketing Print Guidelines Wikipedia 42

Sword and the Script

DECEMBER 22, 2020

PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: 10 PR Industry Studies ). A study by Backlinko examining 912 million blog posts found that “list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.”. Source: B2B Sales Cycles ).

Survey 178

Survey Marketing B2B Study 178

Waxing UnLyrical

SEPTEMBER 23, 2015

Here are some compelling PR trends executives need to adapt to if they want to stay relevant in the industry in the long run: 1. A quick crisp e-mail with images or infographic has a better chance of catching the media’s fancy than long pitch notes or press releases. Building the social profiles of C-suite executives. In closing.

Google 40

Google Trends Community Twitter 40

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Demand generation content marketing for B2B high tech industry.

Social Media 120

Social Media Twitter Media Nonprofit 120

Norton's Notes

JULY 17, 2014

So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories. Several years have now passed since the birth of Web 2.0

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. Text, graphics, infographics, videos, photos, etc. for a National Guard.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

OCTOBER 22, 2016

Yet if the industry is going to relook at pop-ups, it’s worth considering what’s at stake. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. Google is constantly tweaking what drives these results – and even how these results are displayed.

Web 60

Web Google Mobile B2B 60

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. The digital world allows for a much more interactive experience. Content that includes an image or video delivers more views and inspires more sharing.

Video 40

Video eBook Viral Infographics 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. But these industries also benefit from a key advantage: People crave their expertise. The first part compares finance against other industries and highlights content benchmarks. Money affects everyone.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

AUGUST 22, 2019

Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. The post 5 Incredible Examples of Content Marketing From Banks and the Finance Industry appeared first on Contently.

Banking 111

Banking Content Marketing Examples Industry 111

Journalistics

MARCH 2, 2013

You know how to use Photoshop or the equivalent to alter images – this can be as simple as putting words over a funny cat picture or graphic, or something more advanced like creating your own infographics. The PR industry has changed dramatically in the 15 years since I graduated.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

NOVEMBER 10, 2015

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Here’s a look inside some of the most memorable ideas that I walked away with. Feed Social Media As If It’s A Living Breathing Organism. Be passionate.

Marketing 48

Marketing Social Media Video Mobile 48

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

MaccaPR

FEBRUARY 10, 2015

Whether marketing software or kitchen appliances, brands tend to display unshakeable confidence in the conceit that no one could possibly know their industry/product better than [insert name of your brand here]. Fortune 1000 companies market as if being a thought leader means exuding Greek God-level certainty.

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

Much of the advice in this guide is inspired by tried and trusted methods from industrial production processes at Toyota. Predominantly left-brained industries, like software development and internet startups, further popularized the methods of Toyota. The right-brained communication industry is also slowly catching up.

How To 60

How To Software System Employee 60

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example).

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

JUNE 11, 2020

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. 5 Trends Shaping the Healthcare Industry . Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111