Cision

MARCH 21, 2016

Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets.

Trends 120

Trends Mobile Media Print 120

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Obviously, the best PR teams began pitching long-lead print outlets back in July, but those publications actually occupy a relatively small and super-select number of opportunities. Predictions are a perennial.

Pitching 136

Pitching Print Survey Local 136

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. If you need an acid test for compelling content, show it to a literate child at bedtime.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.

Infographics 54

Infographics Print Video Real Estate 54

Cision

FEBRUARY 29, 2016

Depending on your organization and its goals, you’ll want to create both digital and print versions of your messaging. If your communication doesn’t stand out with pictures, infographics or banners, people are either deleting or ignoring your messaging, says Amie. For each campaign, focus on a theme to help unify all your messages.

Communications 120

Communications How To Infographics Policies 120

Stephen Waddington

JULY 11, 2017

Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 . #1 Visualisation in communication. But only 4.6% 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story.

Interviews 136

Interviews Pitching Infographics Print 136

Solo PR Pro

OCTOBER 4, 2022

But sometimes a visual asset — a photo, an illustration or an infographic — can help drive home the point. Their integrated print services are fast, affordable and high-quality, and the infographic templates help you turn data into eye-catching visuals fast. Learn more from our conversation with OnePitch founder Jered Martin. )

Tools 71

Tools Infographics Pitching Google 71

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides. Craft a plan for each “day” and plot story angles, assets, deadlines and a tight media list for each. The clock is ticking!

Film 180

Film Small Business Pitching Comparison 180

Mark My Words

MAY 9, 2016

They didn’t switch from print to online and social- they just drifted from nowhere to a somewhere called facebook. The idea of a newspaper that could function like an analogue facebook- full of topical infographics and striking pictures – is a compelling one for people whose interface with social media is shallow at best.

Newspapers 60

Newspapers Print Sports Infographics 60

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Consider using visual elements such as images, infographics, and videos to make the content more engaging and digestible. Use clear headings, bullet points, and short paragraphs to break up the text. Regarding this topic, a senior content marketer has shared her perspective. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

5W PR

JULY 15, 2020

There’s no reason to stress about typos that were printed on 100 physical copies of materials. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Create compelling visuals that illustrate a brand’s narrative and make the company more appealing.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Even if they’re a “print” outlet. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

The Proactive Report

MARCH 16, 2016

But I am saying think about what image (this also goes for video and infographics) will make you want to click, follow, comment, share, etc. Even if they’re a “print” outlet. Every asset – text, photo, visual, infographic – should be thoughtful. How to improve visual content? Should be strategic.

Infographics 100

Infographics Video Case Study Print 100

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. Influencer, content and video marketing campaigns that target multiple channels should measure online, broadcast, print and social monitoring to gain impactful data. Multichannel marketing should not be grounded solely in online results.

Media 73

Media Google Measurement Print 73

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. In PR, this translates into everything from the well-designed event invitation to catchy infographics and visually appealing reports and studies.

Agency 136

Agency Analytics Creativity Social Media 136

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Images, videos, and infographics are other effective pictorial illustrations that can bring the story to life. For a blogger, you want them to share your story with their readers. Call to Action.

Small Business 95

Small Business Writing Engineering Infographics 95

Deirdre Breakenridge

MARCH 12, 2015

PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me. The colors you use on the web are not the same colors you use for print. There are so many creative tools that allow you to build visuals to make your content come to life.

Creativity 150

Creativity Web Social Media Data 150

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Integrating both print and digital marketing into is critical to your modern PR campaigns.

Advertising 84

Advertising Advertising Privacy Analytics 84

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Adopting a multi-channel approach through repurposing and amplifying existing content can achieve this goal effectively.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Shift Communications

SEPTEMBER 18, 2017

to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. They’d refer me to a Creative Services team to prepare video, audio, and infographics so that they’re in publication – with links to my website – in January.

Analytics 132

Analytics Data-Driven PR Data Software 132

Cision

MAY 11, 2015

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Tell us in our #InnovateNow Hashtag Sweepstakes. Want to see our other innovators? Click here!

Reddit 120

Reddit Social Media Pitching Comparison 120

MaccaPR

OCTOBER 17, 2016

Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance. Even when using multi-media or infographics, Berling plans GNP Company’s corporate sustainability report to include long-form narrative. Case in point – General Mills.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

PRSay

JUNE 11, 2021

A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. During the height of the pandemic, this daily report often had at least 25–40 entries, consisting of print, online and broadcast mentions.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

DECEMBER 16, 2014

As for my own prediction, here’s what CMI found fit for print ( click here or image to enlarge ): I’d be interested in your views, so please feel free to sound off in the comments. Infographic: The State of Content Marketing; Rich Getting Richer. Content marketing as a minimum barrier to entry.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

PRSay

AUGUST 23, 2016

Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked. Not necessarily as a standalone medium, but in combination with technical information.

Video 60

Video Financial Infographics Web 60

PRSay

AUGUST 10, 2016

Infographics for instance, work very well for illustrating statistics and other technical content. The creative format of infographics also help to steer the consumer to look at data, which would have been otherwise more easily overlooked. Not necessarily as a standalone medium, but in combination with technical information.

Video 60

Video Financial Infographics Web 60

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This is especially helpful for tracking the placement of photos, infographics, and other assets you may use in a campaign.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. This is especially helpful for tracking the placement of photos, infographics, and other assets you may use in a campaign.

Digital PR 62

Digital PR Tools Google Pitching 62

Bad Pitch Blog

AUGUST 18, 2011

It’s a printed piece (thick stock with an even thicker cover stock). To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. There are a lot of good reasons to create a print experience. There are a lot of good reasons to create a print experience. What was the white paper about?

Marketing 42

Marketing Print Guidelines Wikipedia 42

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

MAY 24, 2016

Know a sales or marketing leader in the Atlanta with compelling ideas fit for print? If you enjoyed this post, you might also like: Infographic: Nurturing the Gap between Marketing and Sales. Send us a note through the contact us page. Did you know? Photo credit: Flickr, R.E. Barber Photography, Stormy Day ( CC BY-ND 2.0 ).

System 0

System Training Infographics Print 0