How to leverage USPS’s incentives for effective direct mail marketing in 2024
Agility PR Solutions
JANUARY 2, 2024
Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to lower their overall postage costs on the incremental growth in 2024.
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