ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. Google Trends. Google Trends is underutilized in our view.

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Tools Radio Trends Pitching 232

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. Along the same lines, Google currently offers Gemini Pro in Bard.

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Trends YouTube Video Social Media 105

Onclusive

JANUARY 17, 2018

Samsung leads the pack ahead of Apple and Google. Last year, AirPR announced Research Trends , a new feature of AirPR’s software that allows users to search real-time content and discover trends by keyword including co-mentioned terms, top publishers, top authors, competitive mentions and more. Social amplification trends.

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Trends Brand Branding Software 191

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. At a more tactical level, capitalizing on trends or relevant news angles is great for securing quick, reactive press hits. Just ask Google.

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Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

ImPRessions - Crenshaw Communications

APRIL 4, 2023

They’re also important trends for any retail PR strategy. And many believe this will be one of the top industry trends in the new year. The rise of mobile payments Mobile payment systems like Apple Pay and Google Wallet allow customers to pay for their purchases quickly and easily from their mobile devices.

Retail 310

Retail Technology Mobile Consumer 310

PR for Anyone

AUGUST 17, 2021

It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

Trends 246

Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

You can set up Google alerts on your phones and laptops, listen to daily podcasts and sign up for newsletters in pertinent industries. Capitalize on recent trends. Another way to establish relevance for an organization or expert is to take advantage of recent trends that apply to their business. Thought leadership.

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ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

Brands should also make sure the messaging and tone employed along with the news or trend they’re focused on is aligned with their business or product. You can’t plan to newsjack, but you can anticipate trends. Avoid tragic events, or at the very least gauge risk by assessing how the audience might respond. .

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Trends Pitching Agency B2B 293

The Proactive Report

JANUARY 4, 2023

Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”.

Engineering 147

Engineering SEO Google Comparison 147

NewsWhip

JUNE 22, 2023

That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and spot trends within those stories. For the month of May, with the help of our Top People and Brands feature, which you can read about here , we were able to spot these trends instantly. Not anymore.

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Google Twitter Publicity Media 88

The Proactive Report

DECEMBER 2, 2022

None of the above is breaking news, but trends within the visual medium come and go, and with 2023 around the corner, here are some potentially popular things to look out for and implement into your campaigns. Look at what happened with the Corporate Memphis design trend a few years ago. Design trends. Original Imagery.

Trends 147

Trends Instagram Creativity Small Business 147

Stephen Waddington

NOVEMBER 5, 2020

If we live our best lives on Instagram or Snap, we live our real lives on Google. billion Google searches each day according to Internet Live Stats. billion Google searches each day according to Internet Live Stats. Google is a powerful source of insight because the sample size is huge,” said Bayles. There are 3.5

Google 124

Google Reddit Comparison Trends 124

PR 20/20

APRIL 29, 2023

Google Analytics Most marketers have at least heard of Google Analytics before. Google Analytics is a free-to-use treasure trove filled with valuable insights into how visitors are interacting with your website and content. >>> Related read : Your Top Google Analytics 4 Questions, Answered 2. Let’s dive in.

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Tools Measurement Strategy Analytics 70

Agility PR Solutions

APRIL 20, 2022

When you search for “influencer marketing,” Google easily shows about 210,000,000 results in 0.55

Marketing 168

Marketing Google Trends Strategy 168

Cision

AUGUST 15, 2017

Check out Google Trends and see what people are talking about online. If you have expertise on a hot topic, pitch that story to the media and mention how it is trending on Google. Go to Twitter and search for trending stories and hashtags. If so, pitch away and mention that it’s trending on Twitter.

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Pitching Television Media Social Media 319

PR for Anyone

MAY 25, 2020

That's where you take something that's trending, something that's going on in the world and share your expertise about that. Google is a great resource to find magazine covers. Remember, Google is a question search engine. Ask Google a question and you will likely get great answers. You must have all three in place.

Publicity 264

Publicity Google Engineering System 264

Stephen Waddington

DECEMBER 2, 2020

What your audience think, feel and do now Free/freemium: Answer the Public , Google News , Google Search , Google Trends , Mintel , and YouGov Profiles Lite Paid: Brandwatch, GWI, Hypr, Meltwater, Mintel, Omnibus Surveys such as Vitreous and TGI, 2.

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Survey Google Data Measurement 155

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

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Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I ‘ll also do a quick google search for context on some of the topics I spot, especially when they’re relevant to our clients.

Product Launch 321

Product Launch Meeting Report Technology 321

NewsWhip

JULY 26, 2022

Its reporters have used NewsWhip data to see how certain topics, such as the war in Ukraine and the Uvalde mass shooting , have trended over time, and it’s now built a Google Trends-powered dashboard to get more insight into the election issues Americans are talking about. . Inflation and gas rise and fall together .

Data 78

Data Trends Google Local 78

Cision

FEBRUARY 13, 2017

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). Google Voice.

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Google Mobile How To Skype 244

ImPRessions - Crenshaw Communications

MAY 11, 2022

As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. Representatives from Google, NBCUniversal, Meta, MGM, Comcast and more were on hand to tackle pressing issues facing the industry right now.

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Conference Privacy Advertising Advertising 156

PR for Anyone

NOVEMBER 3, 2021

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). How can you niche your real estate business and create a newsworthy story idea around what’s trending in your niche? It’s Google.

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Real Estate Publicity Television Local 130

ImPRessions - Crenshaw Communications

JUNE 20, 2023

Here are four ad industry and adtech trends to watch during Cannes Lions 2023. Tech giants show resilience With layoffs and economic pressures in recent times, big tech platforms like Google, Meta, Amazon, and Microsoft are showing a “toned down” approach to their Cannes Lions presence this year. Have your eyes on Cannes this week?

Creativity 156

Creativity Meeting Advertising Advertising 156

Cision

OCTOBER 10, 2016

When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. But typically when we want to know about or analyze trending topics, we want to understand what people are discussing and searching for most frequently. Google Trends. This is a very limited data set.

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Trends How To Google Software 120

Onclusive

MARCH 4, 2015

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Industry Insights & Trends content creating content Google Meritus Media PR PR Tech PRTech quality content Sally Falkow search engines'

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Google Engineering Conference Trends 150

Prohibition

MAY 18, 2023

A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. Only twelve months ago, the social media platform began to investigate the possibility of search advertisements in order to become a bigger rival to Google and Microsoft.

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SEO Engineering Google Social Media 62

The Resolution Blog

JUNE 7, 2019

In fact, thanks to good ol’ Google, we can begin to look at this in more detail. Google’s Role in Measuring Awareness First things first: I hope you’re close to your analytics team. Because, through Google Analytics, you can drill down into certain dates to see whether there has been an increase in traffic to your website.

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Measurement Analytics Google Trends 120

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. FedEx uses both to establish itself as a thought leader in supply chain trends. What is thought leadership? Want is key here.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

Google 98

Google Data Pitching Tools 98

Prohibition

MARCH 1, 2024

But how Find a hidden gem Imagine searching for ‘sustainable fashion trends’, and not just getting the usual suspects (and not to mention the countless ads that appear with a Google search!). You’ll soon know your orthogonalization from your pseudocodes. Foolproof.

Engineering 62

Engineering B2C Fashion Trends 62

Remote PR Jobs

SEPTEMBER 25, 2023

Tools like Google Trends can help you keep track of the progress you’re making during outreach. You may not hear about it all that much, but most brands are building backlink profiles and improving their search rankings in Google, Bing, Yahoo or DuckDuckGo. Improve your SEO. Aim for the grand slam.

Publicity 100

Publicity Marketing Pitching Google 100

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. Google launched this in August 2022.

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System Google Policies Guidelines 62

Contently - Strategy

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

SEO 93

SEO Strategy Google Engineering 93

PR for Anyone

MARCH 24, 2020

Instead, when I heard camouflage was a new fashion trend for women, I took the camo Sock-It that was originally designed for men and coupled it with a hot pink Strap-It and created a “new” combination that appeared to be a new product launch. Google is a great resource for magazine covers. You can also get creative with “new.”

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Publicity Television Local Pitching 331