PR in High Definition

MARCH 24, 2021

And you’re right. The Airbnb brand is strong so getting people to the site is not an issue. The Airbnb brand is strong so getting people to the site is not an issue. This isn’t just a strategy for brands with big reputations, it’s about applying the right marketing mix to support your objectives. Airbnb really get this.

Reputation 108

Reputation Brand Branding Marketing 108

Shift Communications

JUNE 28, 2022

We all want to do the right thing and support the causes that are important to us. If your organization doesn’t have the track record and actions to back up your statement, there’s a good chance it might backfire. If in doubt, go back to your values and ask what is important to your organization. Does your voice add value?

Employee 124

Employee Local Community Policies 124

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Effective leaders have to get picky about how they’re spending their time. If you find yourself trying to talk yourself into an opportunity or reevaluating the very principles for decision-making that have gotten you this far, double down on ‘why’ you chose your existing path.” They have to be.

How To 100

How To Meeting Healthcare Energy 100

Flack's Revenge

JUNE 13, 2022

I play keyboard, and liked to consider myself an audiophile back in the day; I attended BAS (Boston Audio Society) meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.

Engineering 156

Engineering Trade Shows Local Interviews 156

Communications Conversations

OCTOBER 10, 2018

This is a very real scenario facing a number of people in our industry right now. The social media career path is pretty short–as in 2-3 steps short (and may is pretty limited, too, capping out at under 100k). Go back to school and get an MBA. Go back to school and get an MBA. The options?

Social Media 109

Social Media Media Corporate Survey 109

Landis PR

JANUARY 22, 2024

Of course, there’s an element of truth in that story: right at this moment, countless CMOs are stuck between a rock and a hard place. Of course, there’s an element of truth in that story: right at this moment, countless CMOs are stuck between a rock and a hard place. Are you getting through to the right target audiences?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

PR for Anyone

MARCH 27, 2024

But the journey didn’t stop there; she continued to confront and rewrite the subplots that were holding her back. In this episode, Carrie sits down with Christina to discuss her journey from a challenging upbringing to being a late bloomer in her career and personal life.

Film 130

Film Storytelling Writing Insurance 130

PR in High Definition

APRIL 27, 2023

And we could all do with that positivity right now after the disruption of the great resignation teamed with economic uncertainty. But like everything, if it’s not authentic, you’ll get found out and it will backfire. Quiet thriving (the opposite of quiet quitting) is the newest HR buzzword doing the rounds.

Employee 62

Employee Communications Reputation Measurement 62

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. It’s hard to believe that in the blink of an eye, we are already staring at 2022.

Trends 119

Trends Publicity Communications Marketing 119

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. Regardless of degree or background, with the right skills, you can get a job in public relations. This was back when the internet was in its infancy. When I began, I had no idea what to expect.

Agency 88

Agency Energy Crisis Management Industry 88

Communications Conversations

NOVEMBER 18, 2019

Earlier in October, REI unveiled its new brand journalism effort: Uncommon Path. That said, I’m sure Uncommon Path isn’t coming cheap. And yes, we dig into the best gear to help you get out there–wherever there is for you. This is your invitation to take the path less traveled.”

Journalism 74

Journalism Brand Branding Advertising 74

Cision

OCTOBER 14, 2016

You’ve been chugging right along with your marketing campaigns, and for a while, they were working. Fortunately there are a few strategies to bring your zombified campaigns back from the dead. But we’ll get to that in Step 3. You’ve Come to the Crossroads: Which Path Will You Choose? Determine Which Outlets are Zombies.

Marketing 120

Marketing How To Measurement Analytics 120

ReimaginePR

NOVEMBER 17, 2020

Hey, I get it. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Don’t get too hung up right now on any specific shaping. Stories are driven by conflict and set back. But here’s the hard truth. Most brand storytelling sucks. Watch the news?

Storytelling 156

Storytelling Brand Branding Meeting 156

Cision

MAY 26, 2017

We get to know our media and influencers as the people they are, outside of their jobs. As a result, our clients get to shine. With more than ten years of experience, Meredith Lejeune is both a leader and an asset to the PR industry. What drew you to the field of PR? I always loved to write. They do business with people.

Analytics 227

Analytics Measurement Pitching Travel 227

Sword and the Script

JUNE 27, 2023

B2B marketing tends to be quick to critique messages they get from SDRs, but the fact is this team is an important link between sales and marketing. The point is, there are all sorts of reasons why something like this might happen, but this shouldn’t be the first moment that marketing gets interested in the SDR team.

B2B 81

B2B Marketing Survey Groups 81

Ethical Voices

FEBRUARY 12, 2024

I moved back to Texas and made my way to San Antonio, where I found IDRA, and I’ve been there for 29 years. IDRA is a national civil rights organization focused on equity and excellence in public education. Literally, my first or second year in DC and Congress was working on welfare reform, as they called it back then.

Ethics 79

Ethics Nonprofit Community Examples 79

Ethical Voices

OCTOBER 30, 2023

Joining me on this week’s episode is Dave Honchul, APR Fellow, PRSA. He’s a public affairs specialist at the US Department of the Treasury and a docent at the National Museum of the US Air Force. He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order?

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Solo PR Pro

JANUARY 17, 2023

There's truly no better time to become a solo PR professional — and the data backs it up. Is becoming a solo PR pro the right move for you? How did you know becoming a solo was the right choice for you? I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life.

Agency 108

Agency Travel Groups Community 108

Ethical Voices

APRIL 3, 2023

I didn’t really take a typical PR path. Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. How fast should we move on AI? I was a tough time doing that.

Ethics 78

Ethics Privacy Data Financial 78

Barokas

JULY 19, 2019

They rely on our expertise to take them down the right path by presenting them with clear, concise and thoughtful choices (not an endless menu of options) to successfully achieve their communications and branding objectives. . Our personal tastes and agendas need to take a back seat to the needs of our clients. . Be accountable.

Communications 105

Communications Fashion Social Media Brand 105

Cision

JULY 14, 2017

As the editor of Behind the Headlines, I have been given an invaluable opportunity to touch base with and get wonderful advice from a variety of media influencers, the big names in the business, and some of the most experienced communication and PR professionals. See their interviews in our influencer Q&A section. Adjust Your Attitude.

How To 149

How To Media Industry Interviews 149

PRSay

NOVEMBER 21, 2022

Connecting metrics from communications back to business performance continues to be tough, but we’re making progress,” thanks to the tools and technology now available, said Michelle Sing, head of communications and philanthropy for JCPenney, during the Nov. 14 episode of S&T Live. 14 episode of S&T Live.

Leadership 60

Leadership Conference Retail Storytelling 60

Flack's Revenge

AUGUST 6, 2019

Back in the day (meaning just a few years ago) the answers were easier. Political correctness dominates, and it is easy to get in trouble by saying the wrong thing. Should CEOs speak out on social, civil and political issues? Should brands take a stand? So, what’s a brand (and their top execs) to do? Lead with Values.

Corporate 198

Corporate Brand Branding Agriculture 198

The Resolution Blog

MAY 7, 2019

about the whole spectrum of AI and how it’s affecting the PR world right now. There’s a lot of noise right now surrounding AI, and there are tons of large clients that use AI technologies or are powered by AI, as well as clients whose whole presence is about selling AI. Let’s go back to basics… what is AI? Definitely, yes.

Technology 120

Technology Analysis Data Tools 120

Contently - Strategy

AUGUST 11, 2022

” When everyone is on high alert, pulling back might seem like the safe bet in the short term. .” ” When everyone is on high alert, pulling back might seem like the safe bet in the short term. This strange dynamic is one reason why professionals fall back on paid budgets despite the crappy user experience.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Sword and the Script

NOVEMBER 5, 2020

That was one CEO’s wisdom for a VC-backed tech startup where I worked ages ago. Her advice always seemed sound, it stuck with me, and all these years later there’s research to suggest she was right. Further, the growth as a result of EX is linked “regardless” of the emphasis the company placed on customer experience (CX).

Employee 99

Employee Study Survey Leadership 99

PRSay

AUGUST 13, 2020

“Get in good trouble, necessary trouble, and help redeem the soul of America.” — the late Rep. At times like these, it may help to take a breath, look back in time and consider the activist roots of the PR profession. John Lewis. Full disclosure: I’m an activist for social and racial justice. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

Communications Conversations

JUNE 28, 2018

How and why did you get into sports PR after a number of years on the agency side? After college, I came back to Minnesota to work as a production assistant at FOX Sports North, before eventually deciding the path to becoming a sports reporter wasn’t for me. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Communications Conversations

FEBRUARY 1, 2022

On one side, we have marketers who believe gated content is one of the best paths to driving more leads. The prevailing attitude now is: “Why would I give my personal information away for a white paper from company X when I can get almost the same information for free from company Y?” The chart below says it all.

Privacy 88

Privacy Content Marketing Google Web 88

The Proactive Report

JANUARY 5, 2016

We need to learn how to make content that is effective and reaches the right audience with the right message and elicits a response. We need to learn how to make content that is effective and reaches the right audience with the right message and elicits a response. What does this mean? Not at all.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

The Proactive Report

JANUARY 5, 2016

We need to learn how to make content that is effective and reaches the right audience with the right message and elicits a response. We need to learn how to make content that is effective and reaches the right audience with the right message and elicits a response. What does this mean? Not at all.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

The Proactive Report

JANUARY 5, 2016

We need to learn how to make content that is effective and reaches the right audience with the right message and elicits a response. We need to learn how to make content that is effective and reaches the right audience with the right message and elicits a response. What does this mean? Not at all.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

Doctor Spin

JANUARY 4, 2024

Splitting the returning readership into two halves also makes it exponentially harder for search engines and social media algorithms to suggest my content to the right type of audience. “I’d like some more PR commentary on current events.” This is common feedback, but I’m not accommodating this request. Doing both could be a bad strategy.

eBook 52

eBook Analysis Engineering Social Media 52

Bianchi Biz Blog

DECEMBER 2, 2020

just unveiled the new Ford F-150 and the Bronco, which the automaker brought back from the dead to much fanfare. just unveiled the new Ford F-150 and the Bronco, which the automaker brought back from the dead to much fanfare. GM is bringing back the Hummer in an electric form and will debut it later this year. Ford Motor Co.

Mobile 73

Mobile Trends Automotive Technology 73

Maxim Behar

FEBRUARY 18, 2024

Ultimately, if we're not overcoming exciting things, not developing, or getting better every day if we don't have exciting ideas, we can live, watch TV series, and drink some wine. Host: When did you decide to embark on the path you've been following professionally? We'll live peacefully like that. Occasionally read a book.

Newspapers 59

Newspapers Travel Course Meeting 59

Flack's Revenge

NOVEMBER 12, 2019

I play keyboard, and liked to consider myself an audiophile back in the day; I attended AES meetings while in college in Boston, where luminaries like the Amar Bose of Bose Speakers and the “K” from KLH speakers also hung out. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio. Yes, that was the one!

Engineering 149

Engineering Trade Shows Local Interviews 149

The Proactive Report

DECEMBER 16, 2014

Back in 1995 it was easy to post content and have it be visible to those searching online. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154