Deirdre Breakenridge

APRIL 29, 2019

Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Some of the written responses are what you might expect – comments like these: “There are fewer reporters and getting their attention is harder.”

Survey 377

Survey Media Relations Media Ethics 377

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

Nothing stresses out a PR person more than last-minute plans with very little thought. If we can’t reach someone with one form of communication, we have back-up plans to get that quick response. PR pros are trained to negotiate with media to get the best story for a client, and sometimes that carries over into our personal lives.

Product Launch 296

Product Launch Training Interviews Software 296

PRSay

SEPTEMBER 13, 2021

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. I argue they are even more valuable as part of a regimen to build your ethics muscle anytime — helping you concentrate your effort, maintain intensity and get real results.

Ethics 170

Ethics Analysis Case Study Exercises 170

Communications Conversations

SEPTEMBER 30, 2021

In fact, a couple of them turned out to be pretty good friends. But it hit me a little harder when I saw friends going through it first-hand. My design friends are nodding their heads. They just want to help. We’re going to get input and feedback on our work in 2021. Get used to it.

Social Media 131

Social Media Media Marketing Instagram 131

PRSay

FEBRUARY 28, 2023

Have a little more formal conversation, rather than just sending something that looks like it’s being sent to every single newsroom,” he said. As a reporter, “you get something that you can do something with. And the PR person wants to get media placements.” Can you get an answer for me?” PR professionals can help.

Report 170

Report Local Media Pitching 170

Deirdre Breakenridge

JUNE 11, 2018

We all know someone in our circle of friends who is the most connected person, always knows someone in whatever industry and is always happy to help. Saying ‘No’ helps you pursue the best connections, and to also focus on growing the right relationships.”. How can you help them? But is it enough? Aren’t they tired?

Communications 227

Communications Social Media Meeting Course 227

PRSay

OCTOBER 12, 2023

Their stories can help guide us toward a future where diverse perspectives define the workforce of tomorrow. Little did I know that my path, which included starting a translation unit at a Fortune 500 company, would lead me to my passion — creating a language translation company.

Resources 173

Resources Meeting Interviews Government 173

Deirdre Breakenridge

NOVEMBER 9, 2018

When we get nervous, even just a little bit, we tend to do a funny thing – we hold our breath. Some deep breathing will also have the added benefit of helping to calm any butterflies. #2 Ask a friend or record yourself if you’re not sure if you are guilty of this vocal habit. 2 – Stay on Top of It.

Engineering 383

Engineering System Hotels Television 383

Cision

APRIL 21, 2017

People who are chomping at the bit to get your next product before it’s even released. Customers who are quick to tell all their friends and social networks how much they adore your brand. Imagine someone who loves your products getting a sneak peek or early access to your next product. I call these brand fanatics.

Brand 229

Brand Branding Social Media Survey 229

Deirdre Breakenridge

OCTOBER 6, 2014

So here’s where the #50Shows initiative comes into play … I want to tell you a little story about a my new friends and my pledge to help them give women a platform and a voice with 50 Internet radio shows. I immediately raised my hand to get involved. Remember, expansion always means opportunity!

Radio 416

Radio Social Media Community Media 416

PRSay

OCTOBER 17, 2022

in the southwest part of the state that includes the Gulf Coast city of Naples, Trish Robertson, APR, is using every communications tool at her disposal to help restore voters’ trust. On Twitter , she helps Edwards communicate clearly about voting. That’s the communication we try to get out to voters. In Collier County, Fla.,

Communications 172

Communications Video Social Media Facebook 172

Bianchi Biz Blog

FEBRUARY 20, 2023

Probably a feature for Corvette Quarterly in 2004, when I profiled racecar driver Leilani Munter and her high-school friend. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase. Help me do my job and be specific.

Automotive 85

Automotive Meeting Media Mobile 85

Communications Conversations

SEPTEMBER 25, 2020

Here’s what I think that looks like in action: First step–become friends, Second step–figure out how to work together/help each other. Start with the intent to just become friends. Get to know the person (see next bullet). Just getting to know each other. Open it up when you get there.

Meeting 137

Meeting LinkedIn Facebook Exercises 137

Solo PR Pro

FEBRUARY 1, 2022

He started Impact Players in 2009 and hasn’t looked back since, saying, “I couldn't be happier being a solo practitioner with my own business, calling my own shots, getting credit for my work and doing all the things you sometimes can’t when you work for somebody else.”. Hitting the pavement to find full-time employment.

Meeting 131

Meeting Radio Sports Telecommunications 131

Bianchi Biz Blog

SEPTEMBER 11, 2023

Talking to him inspired me, and I hope that sharing his story helped inspire others. How long have you been in journalism and how did you get started? I see more value from pitches that get straight to the point, show me a problem, and then show me a solution. I think it’s these elements that make the most impact to the reader.

Meeting 104

Meeting Media Travel Journalism 104

Communications Conversations

AUGUST 24, 2022

And, I have a little spare tire going. It also means we’re a little closer to scaling back. However, from a digital marketing perspective, my outlook is a little different from the huge enthusiasm on the personal side. Speaking of those young people, I’m feeling a little more disconnected from them.

Industry 60

Industry Marketing Resources Corporate 60

Flack's Revenge

FEBRUARY 25, 2020

I had this one friend recently talk to a bunch of top CEOs and the consensus is this: the 10, 15, 20K retainer that you might pay one of the top PR firms – they generally amount to nothing. Neil agreed and went on to plug a couple of friends who offer pay-for-performance PR. It gets better from there. Udi Ledergor.

Agency 177

Agency Industry Marketing Brand 177

Cision

DECEMBER 20, 2017

To industry insiders, it’s relatable, but the general population feels it has little to do with them. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Knowing what your target audience wants to see can help with this, as well.

Industry 222

Industry How To Insurance Insurance 222

Communications Conversations

DECEMBER 29, 2020

Picking up and embracing the little things. That his life wasn’t all about being a jazz musician, but instead about all the little moments that he experiences each and every day–including many he had previously overlooked! Some of us will get close. By starting a podcast with a friend. By writing this blog!

Industry 88

Industry Conference Creativity Training 88

PR for Anyone

JUNE 22, 2021

Think about what topic you are an expert on and then think about how it can help those watching. Social media is a great place to get the word out about yourself, who you are, your business. Now let’s do a little audit and say, is there some things on your social media profile that you probably shouldn’t have on there?

Social Media 130

Social Media How To Brand Branding 130

Solo PR Pro

SEPTEMBER 13, 2022

Brainstorming with another PR pro helps me move forward when I'm stuck. Citrus Fresh, which has a little peppermint, also gives me an energy boost when I diffuse it. Frankincense and Magnify Your Purpose blend are helpful when I need to be thoughtful and confident. Lisa Ballard, Blue Water PR. Thank goodness for Solo PR Pro.

Energy 67

Energy How To Case Study Resources 67

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

That may seem silly, but meme creation and social sharing for shows could have been powerful, and it all came as too little, too late. Let’s hope good old American inventiveness and business leadership will help us rebound in 2021. In PR, nothing succeeds like innovation, and first-movers get to claim credit for the long run.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Landis PR

JANUARY 23, 2023

It brought me back to 2015 when I worked as a sales associate at Nordstrom and was helping a customer. It shouldn’t be a problem to help a customer!” Ok, so it’s a little different, but linguistics matter, nonetheless! You get the gist. She said, “Thank you,” to which I replied, “No problem.” They say, ‘no problem?’

Customer Service 98

Customer Service Writing Employee Communications 98

Communications Conversations

JANUARY 27, 2020

In fact, I would argue most of us would get a lot more value from spending more time engaging with our connections on LinkedIn vs. broadcasting to them! Share a post from a friend who’s hiring for a new position. Spend more time helping others–LinkedIn 101. Or, other friends or colleagues you know in the field.

LinkedIn 139

LinkedIn Tools Social Media Examples 139

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Old and new fans of the game flocked to social media to share their friend codes and talk about their island inhabitants. Since its release in March, 22.4

Examples 130

Examples Transportation Media Tourism 130

Communications Conversations

MAY 5, 2020

But, I get it’s a term people use and for some, it’s definitely applicable. Larger point: More people are going to attempt to try to pick up some work on the side as we get through this worldwide pandemic–no matter what you want to call it. Sure, you should get a EIN and set up the legalities of your business.

How To 171

How To Web Meeting Employee 171

Ethical Voices

OCTOBER 30, 2023

I do internal communications within the IRS and then just to help keep my sanity a little bit, I go up to the Air Force Museum because you can take the boy out of the Air Force, but you can’t take the Air Force out of the boy. Let’s dig into this a little bit more. Get some good advice.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Deirdre Breakenridge

JANUARY 3, 2018

Happy New Year friends! What are your goals for 2018 and what tools, skills and roadmap will get you there? Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. The Opposable Mind : I wasn’t sure what I was going to get with this book.

Crisis 0

Crisis Journalism Hotels Case Study 0

Cision

JULY 5, 2016

” To help make sure you don’t miss the friends and family posts you are likely to care about, we put those posts toward the top of your News Feed.” The overarching theme of this post is that very little is changing except for talk about change. Conclusion.

Facebook 216

Facebook Advertising Advertising Mobile 216

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

With little lead time, most venues and vendors – from caterers to AV suppliers – will charge premium rates. Seek help from your network. The venue we chose was ultimately recommended by a friend within that group. It helps to be aggressive in reaching out to moderators to determine who might be available or interested.

How To 211

How To Television Groups Leadership 211

Critical Mention

OCTOBER 22, 2020

Understanding the kind of event you are wanting to host and the people who you will be inviting will help you decide on the best platform to use. This will also help when you are putting together PR collateral for the event. Click here to find out more about getting access to ours! Choose Your Platform. Plan the Details.

Tourism 131

Tourism YouTube Radio Travel 131

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story. It’s also helpful to avoid marketing jargon. It’s also helpful to avoid marketing jargon. They get hundreds of email pitches each day and are under no obligation to look at yours.

B2B 193

B2B Pitching Technology Report 193

ImPRessions - Crenshaw Communications

MARCH 24, 2021

If your posts are starting to sound a little repetitive, mix things up. In PR, we make sure to post earned media stories to amplify their reach and to keep our posts interesting – which is effective since LinkedIn posts with images, videos or links get 39% more engagement than text-only posts on LinkedIn.

Social Media 344

Social Media Strategy Media LinkedIn 344

Stephen Waddington

MAY 26, 2021

Inpulsus and Little Mesters Specialism: environment, social and governance (ESG), fintech and healthcare, eg. Alternative approaches include raising funds from family and friends or seeking investment from a complimentary agency partner to help cover overheads. Services: creativity, data and lead generation, eg.

Agency 161

Agency Report Print Healthcare 161

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

If this happens, PR pros shouldn’t be afraid to chime in and get things back on track. As PR pros we never want to be overbearing, but if you’re expecting a story to go live quickly and don’t see anything, you will need to follow up again to get a sense of timing. Let the interview play out, but pay attention.

Interviews 208

Interviews Media Construction B2B 208

Ethical Voices

DECEMBER 18, 2023

Our clients want to get their audiences to take some sort of action and we help them tell stories to do that. I like helping B2B tech companies with really arcane technology tell stories that people care about. I didn’t understand it and at the time it was like I don’t get this and I don’t want to do it.

Ethics 105

Ethics Data Training Agency 105

Bianchi Biz Blog

SEPTEMBER 7, 2021

There are sure to be plenty of pain points on the road to adoption, and we want to help uncover and solve what those problems may be. At the same time, we are always on the lookout for any proven tools and strategies to help traditional trucking fleets keep costs down and their trucks moving. That’s a great message for any leader.

Meeting 90

Meeting Transportation Media Journalism 90