Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 122

Technology Publicity Software Print 122

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.”

Agency 156

Agency Communications B2C Creativity 156

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Thought leadership elevates reputation Amplifying commentary and insights from executives within your organization underscores brand expertise and drives a positioning of authority.

Publicity 203

Publicity Marketing Advertising Advertising 203

PRSay

DECEMBER 7, 2023

These findings should boost the confidence of any PR executive who represents subject-matter experts or think tanks, as young reporters adhere to journalistic standards by valuing expertise and credible, authoritative sources. The news media will continue to grapple with social, economic and technological changes.

Journalism 177

Journalism Real Estate Survey Report 177

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Additionally, Sasha Dookhoo joined the B2B team as Director.

Report 156

Report Communications B2B Enterprise 156

Waxing UnLyrical

OCTOBER 12, 2011

Here’s the thing: there is, I believe, a huge difference between “developing expertise” and “being an expert.” ” Expertise. Expertise is what you and I are developing every day. Expertise is a journey. Developing expertise is a good thing. They try new things. What’s yours?

Social Media 100

Social Media Journalism Industry Media 100

PR 20/20

JUNE 26, 2018

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. Here’s how our team works to establish domain expertise in technical client industries. How to Establish Industry Domain Expertise. Recommended keywords to monitor.

Industry 58

Industry Insurance Insurance Resources 58

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority. Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound.

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. We like to think our devotion is reciprocated as well.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Sword and the Script

APRIL 23, 2024

Successful B2B software companies build martech skills in-house Software companies that outperform peers tend to invest more in marketing technology (martech) and have developed that expertise in-house: “Revenue-leading organizations have more in-house skills and more marketing technology than their low-growth counterparts (see Figures 2 and 3).

Software 115

Software B2B Company Marketing 115

Institute for Public Relations

NOVEMBER 2, 2023

There is no excerpt because this is a protected post.

Employee 52

Employee Creativity Technology Industry 52

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. Meta Business Partners are a game-changing network of Meta partners with the expertise to help businesses face the tasks of today and engineer a path to the future.

Engineering 88

Engineering Advertising Advertising Agency 88

Bianchi Biz Blog

APRIL 11, 2024

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. Should a vehicle technology supplier participate in CES?

Automotive 99

Automotive Mobile Government Technology 99

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Your B2B PR strategy is working and the press is interested in knowing more about your expertise. In technology PR, it can be challenging to explain technical issues or products to a general audience. Warby Parker drove a 32% sales increase with our contextual technology.”) Wondering what to do between now and then?

Interviews 322

Interviews Media Media Training Meeting 322

PR in High Definition

MARCH 27, 2024

As a topic, AI is broadly covered in the news, from specific stories about regional regulations to wider discussions surrounding the technology’s ethics. – Establishing a company’s expertise and profile takes substantial time and in a constant state of change.

Company 71

Company Technology Ethics Software 71

PR in High Definition

JUNE 27, 2017

The post BotBot: Create your own chatbot … no technical expertise needed! And of course, it can’t be long before there’s another service that creates bot-creating services like this on demand so that you can offer even more complex and recursive services…. appeared first on Firefly Communications.

System 0

System Course Communications Tools 0

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Caroline’s expertise and experience in this space are matched only by her enthusiasm for it.

B2B 170

B2B Leadership Technology Web 170

Stern + Associates

OCTOBER 12, 2023

Understanding the impacts of emerging technologies on business and society isn’t just about becoming familiar with the latest gadgets or AI like generative programs ChatGPT and DALL-E. and he’s advised PwC on climate technologies. and he’s advised PwC on climate technologies.

Energy 62

Energy Technology Government Financial 62

ImPRessions - Crenshaw Communications

MARCH 3, 2022

It hosts thought leaders, industry pioneers, and notable luminaries who share their perspectives and expertise. Previous years have hosted more than 170,000 registered attendees from all over the world, across every industry and every line of business. Forrester B2B Summit North America (May, Austin/Hybrid).

Conference 304

Conference B2B Content Marketing Case Study 304

Flack's Revenge

APRIL 13, 2022

Thanks again Frank, for coming on the podcast and sharing your expertise. He speaks in detail on the topics and others: The latest and greatest, from the incumbents and challengers Where to invest for best results How to DIY with free tools The impact of AI and NLP Areas for improvement. Additional Resources from Sword & the Script.

Software 156

Software Tools Technology Resources 156

PR for Anyone

APRIL 7, 2020

Despite the social distance, we can remain connected through the use of technology. This is the opportunity to use technology as an effective platform for video and marketing. Use your expertise. Many corporations had to switch to virtual training and communications. “Be Be a leader in your industry.

Marketing 279

Marketing Training Technology Video 279

Onclusive

FEBRUARY 9, 2021

Or, if your company has a very specific communications need, such as deep product expertise or a niched B2B network in your sector, it may be optimal for you to build an experienced and well-connected in-house team that is integrated with the day-to-day operations of your business. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

PRSay

JULY 9, 2021

But nonetheless, he offers to share his own limited expertise with Beth to help her further hone her game and defeat the greatest living chess Grandmaster of the time, the Soviet Union’s Vasily Borgov. What if superficial assumptions about the less-experienced among us belie their deeper layers of expertise, talent and insight?

Nonprofit 218

Nonprofit Employee Internal International 218

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. Data often drives news, so B2B PR requires expertise in interpreting it as well as creating it. Happy to structure a business customer survey to assess the value of key service differentiators?

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

DECEMBER 12, 2023

He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.” Writing a book about a fast-moving area of technology has challenges. Examples include editing, transcription and translation technologies.

Software 140

Software Tools Ethics Privacy 140

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

Government 107

Government Technology Policies Ethics 107

Reputation Us

DECEMBER 15, 2023

Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. As the dynamics of technology, communication and consumer behavior evolve, our annual list of Eight Reputation Enhancement Actions serves as a guide for 2024.

Reputation 78

Reputation Corporate Real Estate Technology 78

OnePitch

JULY 18, 2023

Rebecca Ruiz is a senior reporter at Mashable covering mental health, digital culture, and technology. Her specific areas of expertise include suicide prevention, screen use and mental health, parenting, youth well-being, and meditation and mindfulness.

Technology 74

Technology Report Media 74

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. From cameras to monitors, behind-the-scenes technology was front and center. And transparent TVs?

Trends 78

Trends Healthcare Technology Consumer 78

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Quality may be subjective, but it’s also a table stake.

B2B 160

B2B Leadership Marketing Software 160

Onclusive

JUNE 24, 2020

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Creating valuable content is never easy, and doing so at scale is even more difficult. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

MARCH 29, 2022

You may want to know if your measurement partner can help you set the right goals, apply the best measurement framework, interpret data and insights, provide recommendations to optimize your strategy and maximize your investment in their technology. How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

Wadds Inc.

NOVEMBER 11, 2023

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. Transparent data management and security policies are required before the technology can be deployed in commercial applications.

Report 119

Report Publicity Training Policies 119

Bianchi Biz Blog

OCTOBER 5, 2023

Co-located with the Electric & Hybrid Vehicle Technology Expo, North America’s largest battery technology event connects the advanced battery and electric vehicle industries and is a must-attend event. As an automotive or mobility tech supplier involved in the emerging EV space, you need to put The Battery Show on your agenda.

Automotive 87

Automotive Mobile Technology Leadership 87

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more. What kind of writers are on Substack? politics and history. Is Substack all about politics?

Analysis 156

Analysis B2B Interviews Tools 156

Stern + Associates

DECEMBER 13, 2023

Organizational leaders have depended on Azeem Azhar’s expertise on emerging technologies for years. A technology investor himself, Azeem shares his secrets for making the right investments in an exponentially evolving tech landscape. Which new tech should you watch closely , and which ones can you ignore?

Strategy 62

Strategy Technology Groups Interviews 62