Wadds Inc.

FEBRUARY 4, 2024

Importance of data and insights - External perspectives are presented to management as data. Practitioner skills and competency - The modern corporate communication practitioner has unique strategic, analytical and technical skills.

Corporate 52

Corporate Financial Data Analytics 52

Onclusive

SEPTEMBER 23, 2019

Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment. Onclusive is a marketing analytics company revolutionizing the communications industry with data science. Actively maintain our CRM data. Skills/Attributes.

Software 150

Software Analytics Data Technology 150

PRSay

DECEMBER 27, 2023

Georgia Southern University, contributed the following research overview. The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

PRSay

DECEMBER 21, 2023

Georgia Southern University, contributed the following research overview. The seven report topics are the future of the workplace, the state of the undergraduate curriculum/hiring characteristics, critical thinking, data strategy and insights, ethics, DEI, and public relations as a driver of social change. Toth, Ph.D.,

Report 78

Report Ethics Education Survey 78

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. And if you haven’t started your research yet (or are just beginning), you’ve come to the right place. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? What is Google Analytics 4?

Analytics 69

Analytics Google Mobile Measurement 69

Contently - Strategy

APRIL 20, 2023

The analytics are crucial for providing insight into the value of your production. This data can help you make data-driven decisions to optimize your content strategy. Contently’s Content Value Tracker Contently Analytics and Content Value Tracker Overview from Contently.

Analytics 78

Analytics Content Marketing SEO Data 78

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Some PR pros manage this in house, while others leverage the expertise of specialized influencer marketing agencies.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

Expertise is the gift that keeps on giving, particularly for large stories about complicated issues, important trends, or previously obscure developments. From the investment expert who weighs in on a stock market dip, to the child safety author who shares Halloween advice for parents, expertise makes the media world run. Be reactive.

B2B 147

B2B Pitching Case Study Local 147

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Data Journalism. Relationship building takes time. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. Insufficient research. But the best campaigns are fueled by creativity, yet informed by research.

How To 257

How To Interviews Measurement Storytelling 257

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly.

Retail 62

Retail Marketing Analytics Social Media 62

Onclusive

JUNE 14, 2017

They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right? Marketing Goal 2: Better position your brand or product. Say your company makes smart refrigerators.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Analytics 147

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: for general research on topic areas. How we use it: to jumpstart research.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Generative AI (genAI) burst onto the scene in late 2022 with the public availability of OpenAI’s ChatGPT, one of many apps that create text, images, videos and audio content based on its learnings from massive data stores. How we use it: for general research on topic areas. How we use it: to jumpstart research.

Publicity 78

Publicity Guidelines Training Transportation 78

5W PR

JANUARY 31, 2024

These events provide opportunities for networking, media coverage, and showcasing the company’s expertise. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

Onalytica is probably the closest, but the site is unfocused: when you can search for anything from animation to zoology, that doesn’t give B2B marketers or PR professionals confidence about deep B2B influencer marketing expertise. A great data divide. PR adopts AI as a research and content tool. Single source of truth.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Ask this bottom-line question; have you created an online presence that establishes credibility and conveys authority or expertise in a given area? This should encompass key topics related to your expertise, content frequency, and the most relevant social platforms. Create data. . Steps for Building and Extending Your Brand.

Brand 149

Brand Branding Healthcare B2C 149

Stephen Waddington

NOVEMBER 5, 2020

It’s an observed form of research. You can access the data for free in real time. This is based on interrogating data from social networks. There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach.

Google 124

Google Reddit Comparison Trends 124

Sword and the Script

MAY 4, 2021

Meltwater acquires Klear; Muck Rack enhances reporting; Talkwalker adds podcast monitoring; TVEyes partners for podcast audience data. >>> Looking for a B2B tech PR with expertise and execution? Each dashboard is a collection of customizable graphs, charts and metrics that visualize data available in Muck Rack.

Tools 99

Tools Survey Pitching Analytics 99

Cision

SEPTEMBER 13, 2017

But you should never refresh your corporate image just for the sake of doing so without careful research. Conduct Extensive Brand Research. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise.

Corporate 270

Corporate Brand Branding Guidelines 270

Sword and the Script

JANUARY 3, 2023

Marketing can also involve market research, product development, and branding. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns.

Interviews 98

Interviews Publicity Technology Social Media 98

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. A data-driven Tech PR strategy can help to create a strong presence in the media and reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

OCTOBER 10, 2023

Enhancing brand reputation: PR’s public perception and reputation expertise can safeguard your brand’s image, fostering trust and credibility among your audience. Research the journalists and reporters who regularly cover topics like your video content within each relevant media outlet. to access relevant data for your KPIs.

Video 87

Video Publicity Marketing Analytics 87

5W PR

JUNE 15, 2022

Inside Google Analytics, companies can track whether their content is driving referral sessions, as well as whether that content managed to generate conversions or sales. Inside Google Analytics, companies can track whether their content is driving referral sessions, as well as whether that content managed to generate conversions or sales.

Brand 88

Brand Branding Consumer Pitching 88

PR 20/20

FEBRUARY 7, 2023

According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions. The best way for a user to understand their problem is through research. Instead, take advantage of this research-seeking phase to build trust with your prospects by answering their questions.

Examples 52

Examples eBook Infographics Analytics 52

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. She highlights that human skills become even more critical, and individuals need to possess analytical and influence skills to effectively work alongside AI.

Employee 130

Employee Policies Creativity Company 130

Sword and the Script

JUNE 15, 2021

That’s my take on a survey by Typeset and Mantis Research. The survey puts some data behind a long-standing problem in B2B marketing. As a result, B2B marketing writers turn to analytics and social media to inform their writing. Make the focus of the interview about their challenges or their expertise.

Survey 116

Survey B2B Marketing Interviews 116

Cision

MAY 12, 2016

Before you can build a strong communication strategy, you must do the research. You need the research to back it up. I am most excited about continuing to grow our company into new areas, services and verticals amidst a very interesting time to be involved in data-driven communications.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

Clients find comfort in specialist expertise because they benefit from deep experience in relevant sectors, and because they’re not paying for the hefty overhead of an agency with staff in 30 different areas. Data will be even more important to public relations. This past year saw an uptick in the way data is used in PR.

Real Estate 120

Real Estate Technology Data Agency 120

Sword and the Script

MARCH 7, 2023

Updates to the CRM include the “option to personalize communication to create a custom experience for their capital market contacts,” such as investors or financial analytics. In a separate announcement, the company also unveiled benchmarking and targeting as part of its “Engagement Analytics Suite.”

Software 124

Software Analytics Technology Video 124

Cision

AUGUST 18, 2016

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Stern + Associates

DECEMBER 12, 2022

With hybrid work here to stay, artificial intelligence (AI) algorithms increasingly deployed in business and technology constantly advancing, Leonardi’s research insights are more important than ever. Leonardi points to relational analytics as an important part of the process. Also the director of the Ph.D.

Technology 62

Technology Employee Software Groups 62

ImPRessions - Crenshaw Communications

MAY 23, 2017

Then see what the analytics show. Use analytics as a guide for content. Steven Levitt , Co-author of Freakonomics once said “Data, I think, is one of the most powerful mechanisms for telling stories. I take a huge pile of data and I try to get it to tell stories.”

Blogging 136

Blogging Airlines Analytics LinkedIn 136

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Real-time versus longer term data | Jump to text. Infrastructure segments from data centers to cannabis | Jump to text. And the most important thing is the creation of an insights and analytics team that I lead.

Data 78

Data Media Analytics Energy 78

Sword and the Script

NOVEMBER 7, 2023

The company says it offers “real-time bias monitoring” that provides a “snapshot of biased vs. non-biased press” alongside other analytics. Classwork includes specialized training in topics like user design and creating immersive platforms, as well as courses on ethics, psychology and research skills.

Employee 133

Employee Software Survey Tools 133

Presspage

FEBRUARY 28, 2019

While the overall goal may be the same, the audience is segmented, and content must be developed for each segment based upon their unique attributes, interests, and behaviors as discovered in website analytics or other research. Leverage Local Expertise. Organize Content Production. Promote Content.

How To 90

How To Local Analytics Social Media 90