ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Believe in something.

Fashion 255

Fashion Reputation Social Media Brand 255

Konnect Agency

MAY 11, 2023

Exploring Gen Z’s Digital Domain with a Social Media Agency Gen Z uses social media for a wide variety of purposes, including staying in touch with friends and family, following influencers, discovering new products and services, and even building their personal brands. Be Interactive – Gen Z wants to be part of the conversation.

Social Media 52

Social Media Agency Media Mobile 52

ImPRessions - Crenshaw Communications

APRIL 12, 2018

By shaping and serving up a unique perspective, expertise, or insight, a young company can gain a competitive advantage over larger and more established companies. If you’re a company founder, you have expertise that others don’t. Here’s more about how to build a resume as a subject-matter expert.

Leadership 149

Leadership B2B Tools Conference 149

Stephen Waddington

NOVEMBER 3, 2021

In late March the corporate workforce shifted from working in the office to home, and areas of the economy exposed to the virus such as entertainment, leisure, hospitality, and visitor attractions shut down. Marketing: brand platform and alignment with sales The lines between marketing and communication continue to blur.

Corporate 113

Corporate Communications Government Crisis 113

5W PR

FEBRUARY 2, 2021

After setting up all the essentials for an eCommerce business, such as the landing page, the website, the email funnel, the advertising, and marketing channels, businesses should focus on making people want to engage with the brand’s content and start their conversion journey.

Strategy 88

Strategy Consumer Advertising Advertising 88

Victorious PR

NOVEMBER 7, 2023

That said, the following are PR power moves that every entrepreneur should master to take their business and personal brand recognition to the next level: Lesson 1: Own Your Niche In the noisy world of entrepreneurship, stand out by dominating your niche. The more specific your area of expertise, the more likely you’ll stand out.

SEO 52

SEO Web Conference Real Estate 52

Barokas

DECEMBER 3, 2019

So, we realized a new website was in order—one that would showcase more of our expertise, approach and personality. On our new site, current partners and prospective clients can learn more about the key industries where we provide specialized expertise. Figuring out what that looked like was a process.

Case Study 78

Case Study Enterprise System Fashion 78

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? One technique has an entertaining name, but it’s nothing to laugh about and relatively easy to pull off. This was so entertaining that we created a cocktail photos series for Valentine’s Day , Super Bowl and St. By Robin Carr. We newsjacked!

Case Study 52

Case Study Television Video Travel 52

Solo PR Pro

MAY 25, 2021

And I wanted to highlight those and discuss the implications for brands. And entertainment, of sorts. And, they can follow their favorite sports teams, brands and celebs there, too. But, for brands, this opens up new thinking. What does this mean for brands? However, there were some surprises in the data.

Social Media 103

Social Media Report Pinterest YouTube 103

Konnect Agency

MAY 17, 2023

In today’s digital age, influencer marketing has become essential for brands looking to reach Gen Z. To tap into this purchasing power, brands must embrace new marketing strategies that resonate with the younger generations. Additionally, 1 in 2 Gen Zers want companies to take a stance on social issues.

Agency 52

Agency Marketing YouTube Video 52

Burrelles Fresh Ideas

JULY 11, 2023

How brands benefit from partnering with dadfluencers Recognizing the influence and reach of dadfluencers, brands have begun collaborating with them to promote products and services relevant to fatherhood and parenting. By tapping into this dynamic, brands can engage with fathers more meaningfully and authentically.

Brand 55

Brand Branding Instagram Community 55

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

APRIL 18, 2020

You can captivate people – content has entertainment value. >>> Looking for a B2B tech PR with expertise and execution? Audiences are asking for something different and that’s an opportunity for brands. That meshes with the data higher in the post, but how can brands apply this? Give our services a try.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

ImPRessions - Crenshaw Communications

JUNE 14, 2018

But the truth is, enterprise businesses are made up of people, and decision-makers who greenlight enterprise purchases are influenced by other people’s opinions and expertise. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice. They may also be reached through storytelling.

B2B 147

B2B B2C Enterprise Pitching 147

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 167

Marketing Employee Content Marketing Training 167

Mindful Marketing

NOVEMBER 6, 2021

Like Google, Facebook would never do something as rash as discard one of the world’s most valuable brands. ” Yes, its cynical, but it’s also realistic to expect that at least some of these firms that are willing to overleverage their experience and expertise will also be inclined to undervalue ethical concerns.

Facebook 73

Facebook Google Privacy Tools 73

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . He is now a multimillionaire and moving into mainstream media entertainment. Aligning a brand with a celebrity is the oldest type of influence marketing. Most of these people are only famous because of their content.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

JULY 28, 2021

“Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To These guides help buyers during the research process, bring them to CarMax’s site, and keep the brand top-of-mind when someone is ready to make a purchase. Embracing video for Hero and Hub content.

SEO 103

SEO Automotive YouTube Video 103

PR 20/20

JULY 9, 2020

Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. Monitoring: Keep an eye on your brand and its competitors to capture opportunities as they arise. This provides marketers with a deeper level of understanding of how people search around specific topics, brands, and even products.

Google 90

Google SEO Trends Content Marketing 90

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Backing Your Brand with Credible Professionals.

Agency 52

Agency Marketing Media Trade Shows 52

Konnect Agency

JANUARY 7, 2022

These influential people can increase visibility for your brand in varying degrees – you can utilize them to create content on social to reach their audience, host events, act as a brand spokesperson in media interviews, or use their name and likeness in marketing and advertising. Backing Your Brand with Credible Professionals.

Agency 52

Agency Marketing Media Trade Shows 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It can help to increase brand visibility and credibility in the tech industry, and build trust with key stakeholders and media outlets.

Strategy 62

Strategy Brand Branding Technology 62

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

PR Job Coach

NOVEMBER 3, 2010

But the resume today is only one of several means of highlighting you as a brand. And keep in mind that the end game with blogging is to educate, enlighten, entertain or enrage. At some point folks will recognize your passion and expertise and wait for your next 140 characters to learn something new or be enlightened.

Engineering 176

Engineering LinkedIn Google Insurance 176

Buzzstream

JANUARY 22, 2024

Check for E-E-A-T Signals Evaluating a site for E-E-A-T (Expertise, Authoritativeness, Trustworthiness, and Experience) involves a few steps. Check out the authors’ credentials to ensure they have expertise and experience in their field. There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). I had to learn more, and asked Mark if he’d entertain some questions for the blog. We consider these videos to be mostly top-of-funnel, brand-awareness builders.

Video 153

Video B2B Film Marketing 153

Mora Communications

OCTOBER 13, 2017

Hundreds, thousands and often millions of viewers tune in to watch and to listen to their legal expertise. There is no better source for organically marketing your brand (i.e When compared to advertising, a PR campaign is an economical way to put your firm in front of potential clients and build brand loyalty. your law firm).

Advertising 40

Advertising Advertising Television Viral 40

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. A brand hashtag still appears regardless of whether someone has software installed or not.

Instagram 158

Instagram Publicity How To Social Media 158

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. The client’s brand/product name (a given). Key hyperlinks to the brand/product website. I always make sure to include the following: 1.)

Pitching 64

Pitching Consumer How To Meeting 64

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. When we launched the Cision Communication Cloud a few weeks ago, there were four primary posts published across the Cision and PR Newswire brand blogs. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Analytics 85

The Resolution Blog

APRIL 9, 2019

I’ve worked with everyone from food and entertainment brands to industrial and financial organisations. For example, owned might not work for one brand, so we might take that out or approach it differently. As the PESO model has evolved, we’ve discovered that people don’t really know how to use it.

Marketing 120

Marketing Analytics Measurement Data 120

PR 20/20

FEBRUARY 6, 2020

Breaking Brand. The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Overview: How do you create a brand from scratch? Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. In 2015, Thuzio launched Thuzio 360, a SaaS platform that allows brands and agencies to identify the most authentic influencers for campaigns and endorsements. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Karen Freberg

JUNE 24, 2019

The access to people, brands, and agencies is unlike anything else I have seen in my career. For example, for the summit, we had a full agenda filled with amazing speakers from agencies, platforms, and companies to share their insights, expertise, and advice on how we can come together and solve the problems and address opportunities.

Education 64

Education Creativity Pinterest Facebook 64

Solo PR Pro

MARCH 22, 2016

Concurrent with having the self-assuredness to assert your worth, it’s equally important to be able to accurately appraise your level of experience – and expertise – and what that commands on the open market. whether or not you’ll entertain negotiating payment terms, rate reductions, etc.). Key points to consider.

Construction 40

Construction Energy Analysis LinkedIn 40

MaccaPR

JANUARY 11, 2016

Shattering Stereotypes with Marketing: A Conversation with The Brand Lab Should we care that in the U.S. 3 Ways Your Brand Can Embrace the Marketing Power of Snapchat Snapchat has become the answer to capturing any 18 -year-old Millennial 's attention. percent of U.S. advertising, PR and marketing managers are African-American?

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Flatiron Communications

JANUARY 29, 2015

will soon name a new agency to handle public relations for its HSN brand. s leadership team including its dynamic CEO Mindy Grossman, COO/CFO Judy Schmeling, and HSN President/HSNi CMO Bill Brand. billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone.

Agency 28

Agency Retail Apparel Mobile 28